Joanna Cosgrove, Contributing Editor07.26.19
For new and established brands alike, stock packaging is essentially a perfectly blank packaging canvas: It’s immediately accessible, relatively inexpensive and thanks to ever-expanding decorating options, infinitely customizable to be as elegantly simple or boldly ornate as desired.
And while the definition of “stock packaging” can mean either readily available in-stock items or packaging that’s quickly manufactured from in-stock molds, the common thread is personalized packaging that gets new products to market quickly, at a fraction of the cost of custom designs.
Marny Bielefeldt, vice president of marketing, Alpha Packaging, points to cost pressures as drivers in the increased reliance on stock components. “Large companies are finding they can invest money in custom-colored stock bottles or unique decorative effects for much less money than it might take to develop a custom bottle, and still get the impact they are look
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