Expert's Opinion
-
Cosmetics | Personal Care | Skin Care/Sun Care
Which Pandemic Beauty Trends Will Shape Beauty in 2022?
A look back at how beauty consumers' preferences have changed—and a look ahead to beauty trends that will carry over through 2022.Elle Morris, Senior Global Strategy Consultant, Marks 11.29.21
-
Rethinking Beauty Marketing by Prioritizing Creative Experiences
Digital marketing must preserve branding consistency, but also localize their content—here are strategies to consider.Eli Chapman, CMO of Celtra 11.24.21
-
Cosmetics
NPD Predicts a Beauty-ful Holiday Season
Which products will lead in sales? The category might surprise you.Larissa Jensen, NPD Beauty Industry Advisor 11.17.21
-
The Post-Pandemic World: 5 Beauty Trends to Watch
Consumers are rethinking their skin care and makeup regimens— and beauty brands have new trends to tap into.Noa Wertheimer, Head of Insights and Strategy Consulting at Skai 11.08.21
-
Millennials and Gen-Z Dominate International DTC Sales in Skin Care, Beauty
Younger consumers are no longer limited by thinking locally when it comes to shopping.Patrick Bousquet-Chavanne, president & CEO of Americas at ESW 11.01.21
-
Cosmetics | Eco-friendly
The Sustainable Packaging Future Is Package-less
For brands to stay relevant with this enhanced eco-focus, they’ll need to make shifts in product design and packaging.Michael Rutchik, Creative Director of OLIKA 10.25.21
-
Cosmetics
Why Small Companies Are Winning the Beauty Marketing Game
It’s all about building lasting consumer relationships.Supriya Venkatesan, Senior Director of Content, Terakeet 10.19.21
-
Package Development
4 Post-Lockdown Packaging Trends to Watch, Trendalytics Reports
Consumers are re-emerging from lockdown with a new set of priorities, including inclusivity, sustainability and safety—and expect brands to follow their lead.Sarah Barnes, Content Marketing Manager, Trendalytics 10.12.21
-
Made in USA
Consumers Drive the 'Made in America,' Clean Beauty, & More Retail Trends
‘Made in America’ and ‘eco-friendly’ contribute to the momentum as customers’ interest in end-to-end sustainability practices grows.Paul Magel, President, Business Applications division, CGS 10.04.21
-
The Time for Multicultural Beauty Marketing is NOW
As population demographics shift, communicating brand relevance is more important than ever.Elle Morris, Senior Global Strategy Consultant, Marks 09.27.21
-
Sustainability Is the Next Frontier in Retail
A poll of the Influenster community finds brands and retailers need to offer sustainable options to consumers.Suzin Wold, Senior Vice President of Marketing at Bazaarvoice 08.24.21
-
Sustainable Pkg/Practices
Brand Designs Will Play Critical Role in the Future of Plastics
Cosmetics packaging players can expect recycling improvements in the next decade, but need to double down on sustainable design.Anthony Schiavo, Research Director at Lux Research 08.20.21
-
Anti-Counterfeit
Personal Care Packs Look to Holograms to Safeguard Post-Covid
In cosmetics packaging, tamper-evidence features will retain the largest share of the rapidly growing segment.John Nelson, editor and consultant, Smithers 08.16.21
-
Personal Care
The Changing Face of Men’s Personal Care
What we can look forward to seeing in this booming market.Elle Morris, Senior Global Strategy Consultant for Marks 07.23.21
-
Cosmetics | Paper/Board
Holography Adds Colorful Dimension to Packaging
The technology provides for interesting packaging concepts and designs, with an almost infinite variety of 3D visual effects.Dr. Paul Dunn, chair of the International Hologram Manufacturers Association 07.23.21
-
Cosmetics
Sustainability and Consumerism
A recent study shows that packaging is the most immediate area of visibility for most consumers.Jason Parkin, founder and president of Compose[d] 07.22.21
-
D2C’s Trendy Twofer of Safer, Premium Beauty Packaging
Designing packaging with multiple benefits.Susan Dunn, chief revenue officer at NielsenIQ 07.12.21
-
Diversity and Inclusivity in Beauty
An authentic commitment drives inspiration and encourages support—and packaging plays a key role in communicating brand values.Clare Hennigan, Senior Beauty Analyst at Mintel 07.06.21
-
Looking Ahead to 2023 Trends: ‘Warm Tech’ and ‘Digitally Cozy’
Soothing, inclusive purple hues are set to ‘return with a bang.’Clare Varga, Head of Beauty, WGSN 07.05.21
-
Sustainable Pkg/Practices
Packaging Dilemma: How to Deal with a Cardboard Shortage?
Beauty brands have the chance to truly innovate their packaging.Ollie Moore, Strategy Director of creative agency Path 06.14.21
