Expert's Opinion
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Sustainable Pkg/Practices
Beauty and the Environment
Women, shea trees and climate changeFunlayo Alabi, co-founder, Shea Radiance 04.05.18
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Fragrances
From White Diamonds to Buttered Popcorn
In fragrance naming, as in life, seasons change.Rachel Bernard 03.29.18
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NPD Details Top Trends in Beauty
And what the sports industry (and others) can learn from its success.Larissa Jensen and Matt Powell, NPD 03.19.18
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The Art and Science of Raising Capital for a Beauty Brand
A few guidelines can help you navigate the fundraising.Ilya Seglin 03.15.18
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Decorative Effects | Design Capabilities | Package Development
Using Sensory Cues to Deliver on Three Universal Consumer Desires
Guiding shoppers to the ‘moment of truth’ when they become customersMarty Gage 03.08.18
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Driving Consumer Action
Using buyer behavior to better package personal care productsTom Spina 02.28.18
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FDA Cosmetic Regulations Should Support Businesses of All Sizes
ICMAD will work to help ensure they provide cosmetic companies with the guidance and clarity needed for future innovation.Pam Busiek, President and CEO, Independent Cosmetic Manufacturers and Distributors 02.26.18
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Global Brands Are Dead
Long live ‘glocal’ brands.Nick Vaus, partner & creative director, DewGibbons + Partners 02.22.18
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Cultural Resonance with Beauty Consumers
Beauty brands need to communicate with a diverse audience in a resonant way.Elle Morris , CEO, HMS Design 02.15.18
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The End to Paper Face Charts
Makeup artists go digitalKrista McAulay, Makeup Artist & Marketing Manager, Perfect365, Inc. 02.01.18
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Bath/Body | Personal Care
The End of “Oil Free” Beauty
Embracing the Emerging Global Natural OilsFunlayo Alabi, Co-Founder, Shea Radiance 01.04.18
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Africa: A New Beauty Frontier
A window of opportunity opens for global brandsElle Morris, CEO, HMS Design 12.21.17
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Omni-channel Is Disrupting the Beauty Purchase Journey
Five tips for gaining a competitive edgeAlex Xiaoguang Zhu and Julia Lang 11.30.17
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Skin Care/Sun Care
How Beauty Trends Differ Throughout Asia
Japanese, Chinese and Korean consumers seek different solutions.Elle Morris, CEO, HMS Design 10.26.17
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Skin Care/Sun Care | Sustainable Pkg/Practices
Sustainability and Beauty
How thoughtful supply chains can foster positive global impact and strengthen brand equity.Funlayo Alabi, co-founder, Shea Radiance 10.19.17
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Men
Forget ‘FOR MEN’: Go for the Marvelous Middle
Could gender neutrality open up the marketplace?Nick Vaus 08.31.17
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Consumer Engagement for Beauty Brands in the Digital Age
How to make the most of the web as a toolElle Morris, CEO, HMS Design 08.10.17
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Customer-Centered Culture Could Eliminate Reputation Fiascos
Whatever happened to the attitude that ‘the customer is always right’?Robin L. Lawton 08.03.17
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Design Capabilities
4 Approaches to Creative Leadership in CPG Companies
In the constantly evolving world of CPG brand design, knowledge is key.Scott Lucas and Jen Bethke 07.17.17
