Expert's Opinion
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Sustainable Pkg/Practices
Packaging Dilemma: How to Deal with a Cardboard Shortage?
Beauty brands have the chance to truly innovate their packaging.Ollie Moore, Strategy Director of creative agency Path 06.14.21
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Will Amazon Rule as a Predominant Beauty Retail Channel?
The behemoth’s investments and strategies are pointing in this direction.Elle Morris, Senior Global Strategy Consultant for Marks, part of SGS & Co. 06.07.21
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Skincare’s Secret Branding Weapon: Clinical Packaging
It turns out that less may actually be more.Susan Dunn, chief revenue officer at NielsenIQ 05.24.21
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Cosmetics
The Win-Win of Eco-Friendly Beauty Packaging
Buying a product has become synonymous with buying a lifestyle.Susan Dunn, chief revenue officer at NielsenIQ 05.10.21
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Hope Springs Eternal in Prestige Beauty
Post lockdown, here’s how the industry looks different in 2021.Larissa Jensen, Vice President, Industry Advisor, Beauty 05.03.21
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Cosmetics
A Look at the Changing Face of the Beauty Shopper
How the global health crisis shaped shopping habits.Sarah Cougill, marketing specialist at PowerReviews 05.03.21
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Sustainable Pkg/Practices
Looking to Go More Sustainable with Your Packaging?
Ask yourself these 5 questions to make your packaging more sustainableOlga Kachook, senior manager at GreenBlue, SPC 04.29.21
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How to Win in Beauty in the Next Normal
How consumer behavior shifted during the pandemic — and what factors will be critical in driving growth.Patricia Hong and Manola Soler, Alvarez & Marsal’s Consumer and Retail Group 04.28.21
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Pandemic-Resilient Beauty Segments
The beauty industry pivots to meet the unexpected needs of its consumers.Elle Morris, Senior Global Consultant at Marks, part of SGS & Co. 03.25.21
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5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members
Giving back, community, DIY—and more.Deanna Traa, CMO, Bold Commerce 02.12.21
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E-Commerce Trends Put the Onus on Getting Packaging Right
Consumer attitudes toward beauty in 2021 reflect the trends that evolved during the pandemic—focusing on optionality, technology and experience.Katie Thomas 02.11.21
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Cosmetics | Health and Beauty | Skin Care/Sun Care
Growth Ahead for Some Categories in U.S. Prestige Beauty
NPD reports promise amid 2020 sales declines; e-commerce fuels a rise.Larissa Jensen, NPD’s beauty industry advisor 02.05.21
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Package Development
Developing Relationships Through Packaging, Availability & Accessibility
Why beauty brands need all three components to be successful in 2021Morrishane Collins, head of global distribution, African Pride 02.01.21
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Ethnic
Why Major CPGs Are Acquiring Black-Owned Beauty Brands
African-Americans’ spending power is on the rise—and packaging creativity is high.Elle Morris, CEO, SnapDragon 01.25.21
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Cosmetics
Do Products Dry Up Before They Reach Consumers?
Revuze reveals the top 3 topics driving negative and positive reviews for mascara.Alon Ghelber, CMO, Revuze 01.25.21
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Cosmetics
Where Beauty Finds Success in 2021
NPD’s Larissa Jensen on which industry markers to keep in mind.Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21
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Package Design & Consumer Expectations, Post-Covid
Bryce Rutter, Metaphase Design Group, says hygienic packaging and holistic design will fulfill expectations and engage consumers.Jamie Matusow, Editor-in-Chief 12.21.20
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How to Make Your Beauty Brand Pandemic-Proof
Start by making the online shopping experience fun.Jay Hack, Mira Beauty 12.21.20
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Skin Care/Sun Care
Key Issues to Consider When Retailing Skin Care Online
A new skin care report looks at key industry challenges and solutions, as customers and brands move online.Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20
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What Will 2021 Hold for the Beauty Industry?
A look at the effects of the pandemic on consumer behaviors -- as well as retailers and brands.Elle Morris, CEO, SnapDragon 12.10.20
