Expert's Opinion
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Cosmetics | Eco-friendly
The Future of Cosmetic Packaging
Beauty brands are placing an emphasis on sustainable and inclusive innovation.Elle Morris, Chief Marketing Officer, Olberding Brand Family 11.14.23
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Cosmetics | Personal Care
Mintel Looks at the Trends Behind Beauty’s Paradigm Shift
From value to wellness to AI.Clare Hennigan, Senior Global Beauty and Personal Care Analyst at Mintel 11.07.23
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Cosmetics
Today’s Cosmetic Consumer’s Holiday Wish List
It may not be what you think—and presents an opportunity for brands.Matt Barr, VP, Marketing x Product @ Radial Inc. 10.30.23
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Skin Care/Sun Care
What Beauty and Skincare Shoppers Are Actually Looking For
A look at beauty and skincare insights highlighting the latest consumer concerns and trends for the remainder of 2023 and the beginning of 2024.Sampo Parkkinen, CEO & Founder, Revieve 10.16.23
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Cosmetics
Beauty Brands That Are Winning in Social Media with TikTok Influencers
Authenticity and creativity are key factors in their success.Elle Morris, Chief Marketing Officer, Olberding Brand Family 09.27.23
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Hair Care | Personal Care
Henkel Advances Diversity Through Innovation
How fostering a culture that supports emotional connections is crucial to employee engagement and company success.Stefan Mund, Regional Head, Henkel Consumer Brands Professional North America 09.25.23
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Cosmetics | Skin Care/Sun Care
Alibaba Notes Sustainable Beauty Buying Trends
A shift towards environmentally conscious products is on the rise.Min Yang, Global Marketing and Partnership Lead at Alibaba 09.18.23
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Hair Care
Similarities Rise Between Hair Styling and Makeup Trends
A closer look at Circana’s recent study cites growing demand for hybrid or multi-benefit products.Natallia Bambiza, Director, Beauty Category Analyst, Circana 08.28.23
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Cosmetics
The Future of DTC Beauty: Selling on External Marketplaces or Building Your Own?
For beauty brands looking to expand beyond DTC, marketplaces offer two main opportunities for growth.Jordan Jewell, Analyst in Residence at VTEX 08.07.23
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Cosmetics
Unlocking the Consumer Journey: Insights and Predictions for Beauty Brands
Navigating beauty’s new digital renaissance in 2023.Sampo Parkkinen, CEO & Founder, Revieve 07.31.23
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Cosmetics
Backing Up ‘Green’ Beauty Claims
‘Transparency is now more than just a nice-to-have; it's fundamental to brand survival.’Keelie Teasdale, Interbrand 07.24.23
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Cosmetics | Fragrances | Skin Care/Sun Care
The Omnichannel Beauty Customer Journey
The beauty customer’s journey begins online, but the in-store experience remains critical in the path to purchase.Elle Morris, Chief Marketing Officer, Olberding Brand Family 07.19.23
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Cosmetics
Top 5 Trends That Will Drive the Beauty Industry Forward in 2023
Insight on how brands can leverage AR and AI to get ahead of the curve.Sampo Parkkinen, CEO & Founder, Revieve 07.17.23
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Eco-friendly
Thin-Film Plastic Needs a Makeover & Tom Ford Is Awarding Alternative Solutions
Tom Ford and Lonely Whale spotlight seaweed as a sustainable solution to thin-film plastic made from fossil fuels.Emy Kane, Lonely Whale 06.26.23
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Cosmetics
Beauty Consumers Are Pressuring Brands for Greater Sustainability
Shopper data shows taking even small transparent packaging steps can go a long way toward buyers’ acceptance.Clarissa Schealer, ESW’s VP of Sales, Beauty, Wellness & Lifestyle Brands 06.12.23
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Cosmetics
4 Key Ways Innovation Is Changing the Beauty Industry
In a rapidly changing market, brands must evolve to keep up with consumer demand and stay relevant.Anna Mayo, Vice President Beauty Vertical, NIQ 06.05.23
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Package Development | Sustainable Pkg/Practices
Packaging Insights from Apogee Development and Batallure Beauty
The packaging development process is a crucial component of any brand's success—and collaboration is essential, Pratt Students learn.Jeannie Joshi, Creative Director & Design Educator 06.02.23
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Cosmetics
How the ‘Treat’ Mindset Influences Beauty
Consumers looking for an emotional pick-me-up are impacting sales in the cosmetics aisle.Natallia Bambiza, Beauty industry analyst, Circana 05.31.23
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Cosmetics | Skin Care/Sun Care
How Ethnicity Is Changing the American Standard of Beauty
There has been a movement towards greater diversity and inclusivity in the realm of beauty—and influencers are one factor driving this shift.Elle Morris, Chief Marketing Officer, Olberding Brand Family 05.22.23
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Cosmetics
AI Innovations Are Transforming the Beauty Business
Beauty brands are using AI to transform the online shopping experience—and AI effects now rival in-person try-ons.Alice Chang, CEO & Founder of Perfect Corp 05.08.23
