Expert's Opinion
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Skin Care/Sun Care
Branding Finland’s Best-Kept Beauty Secret
A visual ‘language’ creates an emotional connection between consumers and the brand.Ben Oates, executive creative director, JDO 08.09.18
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Package Development
Evolving Perspectives of Beauty: GenZ, Millennials and Boomers
How to keep brands relevant with consumers of all generationsElle Morris, CEO, HMS Design 08.02.18
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The Impacts of Three Beauty Market Trends
Which categories are waning—and which now have the most potential?Deborah Weinswig, CEO and Founder, Coresight Research 07.30.18
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Sustainability and Beauty
Why customers care about beauty brands making an impactFunlayo Alabi, co-founder, Shea Radiance 06.28.18
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Skin Care/Sun Care
From K to J Beauty
With the 2020 Olympics scheduled for Tokyo, there’s a renewed focus on the region.Jennifer Famiano, Manager, Industry Analyst, Beauty, The NPD Group 06.14.18
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Skin Care/Sun Care
What Women Really Want from Their Beauty Products
Advice that beauty brand marketers should take to heartFunlayo Alabi 05.17.18
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Beauty’s Retail Landscape Integrates with Technology
Beauty is far from a solely brick and mortar business.Elle Morris, CEO, HMS Design 04.19.18
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Sustainable Pkg/Practices
Beauty and the Environment
Women, shea trees and climate changeFunlayo Alabi, co-founder, Shea Radiance 04.05.18
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Fragrances
From White Diamonds to Buttered Popcorn
In fragrance naming, as in life, seasons change.Rachel Bernard 03.29.18
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NPD Details Top Trends in Beauty
And what the sports industry (and others) can learn from its success.Larissa Jensen and Matt Powell, NPD 03.19.18
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The Art and Science of Raising Capital for a Beauty Brand
A few guidelines can help you navigate the fundraising.Ilya Seglin 03.15.18
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Decorative Effects | Design Capabilities | Package Development
Using Sensory Cues to Deliver on Three Universal Consumer Desires
Guiding shoppers to the ‘moment of truth’ when they become customersMarty Gage 03.08.18
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Driving Consumer Action
Using buyer behavior to better package personal care productsTom Spina 02.28.18
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FDA Cosmetic Regulations Should Support Businesses of All Sizes
ICMAD will work to help ensure they provide cosmetic companies with the guidance and clarity needed for future innovation.Pam Busiek, President and CEO, Independent Cosmetic Manufacturers and Distributors 02.26.18
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Global Brands Are Dead
Long live ‘glocal’ brands.Nick Vaus, Partner & Creative Director, Free the Birds 02.22.18
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Cultural Resonance with Beauty Consumers
Beauty brands need to communicate with a diverse audience in a resonant way.Elle Morris , CEO, HMS Design 02.15.18
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The End to Paper Face Charts
Makeup artists go digitalKrista McAulay, Makeup Artist & Marketing Manager, Perfect365, Inc. 02.01.18
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Bath/Body | Personal Care
The End of “Oil Free” Beauty
Embracing the Emerging Global Natural OilsFunlayo Alabi, Co-Founder, Shea Radiance 01.04.18
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Africa: A New Beauty Frontier
A window of opportunity opens for global brandsElle Morris, CEO, HMS Design 12.21.17
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Omni-channel Is Disrupting the Beauty Purchase Journey
Five tips for gaining a competitive edgeAlex Xiaoguang Zhu and Julia Lang 11.30.17
