Expert's Opinion
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Resilience: Building a Supply Chain in the ‘New Normal’
Plan now for sufficient stock allocations and informed decisions.Charles Benoualid, vice president, R&D for BlueCherry, CGS 10.22.20
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Where to Find Beauty This Holiday Season
A look at several key prestige beauty markersLarissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 10.22.20
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Beauty Routines Create 'Normalcy'
NPD's Larissa Jensen reports on how we're rediscovering 'normalcy' through our beauty routines.Larissa Jensen, Vice President, Industry Advisor, NPD Group 10.19.20
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Ranking Influencer Impact on Beauty Brands
ColourPop Cosmetics dominates, while Nano Influencers have the best Average Engagement Rate.Chris Nathan, Marketing Analyst, CreatorIQ 10.19.20
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Pre-Pandemic Beauty Trends Now Accelerated by Covid-19
From private label to skincare, ecommerce has beauty retailers re-evaluating the in-store shopping experience.Sampo Parkkinen 10.12.20
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Cosmetics
Brand Naming: Getting It Socially Correct
Navigate anti-racism and other insensitivities -- follow these 4 steps to choose a name for your product or brand that won't cause a controversy.Grant Polachek 10.01.20
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Hair Care
Creating a Latina Beauty Brand That’s by and for Latinas
A carefully executed Telenovela provides a disruptive, compelling platform.Elle Morris, president & CEO, SnapDragon 09.24.20
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3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior
Here’s where consumers stand on preferred retail outlets, safety, discounts and more.Gretchen Jezerc 09.18.20
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Consumer Behavior During COVID-19: What Beauty Retailers Need to Know
Beauty shopping trends during the pandemic -- and what brands need to know to drive loyalty and sales.Sarah Cascone 09.03.20
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Health and Beauty in the Coronavirus Era
Brand differentiation and loyalty will resurface as a challenge, so strong narratives are essential.Irina Barbalova, Global Lead, Beauty and Health, Euromonitor International 08.27.20
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Strategies for Prioritizing the Customer Experience During COVID-19
Online order volumes aren’t slowing down, even as retailers reopen their doors.Carey Stoker 08.17.20
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Preparing to Look and Feel Your Best for Virtual Meetings
How one woman’s routine helps her make the most of her at-home setting.Elle Morris, CEO, SnapDragon 08.10.20
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Developing Packaging for Products to be Sold on Amazon
5 things cosmetic/personal care brands need to keep in mindJohn O'Connell, Global Packaging Director, Consumer Goods and Retail, SGS 08.03.20
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3 Ways Beauty Brands Can Grow Market Share in An All-DTC World
How to adjust strategies for an accelerated shift to digitalSarah Cascone, Director of Marketing, Bluecore 07.25.20
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Ethnic | Hair Care
Examining Systemic Racism in Beauty Branding
Some CPG brands are responding with steps towards equality but more remains to be done.Elle Morris, CEO, Snapdragon 07.17.20
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Legal Uncertainty Surrounding the Term ‘Natural’
How manufacturers, suppliers, distributors, and retailers can minimize their litigation risksArameh O’Boyle, Member, Mintz, and Crystal Lopez, Associate, Mintz 07.03.20
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Cosmetics | Fragrances
Hope Buds in U.S. Prestige Beauty
While the market remains challenged, certain products—and ‘a new category’—are showing upticks in sales. Here's what was most in demand during 'lockdown.'Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group 06.11.20
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Who is Gen X—and Why Should You Care?
They’re focused on the positive, and ways to prolong their health and looks.Elle Morris, CEO, Snapdragon 05.07.20
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Finding Comfort in Health and Beauty During COVID-19
Content strategist Molly Olson reports on 3 ways that health and beauty brands are providing comfort for consumers during the coronavirus pandemic.Molly Olson, Content Specialist, RangeMe 04.20.20
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Mintel Reports on the Impact of COVID-19 on Beauty Retail
Will the overall shopping experience be forever changed? Tips on how best to re-engage.Lauren Goodsitt, Senior Global Beauty & Personal Care Analyst, Mintel 04.13.20
