Expert's Opinion
-
Cosmetics
Makeup Returns to the Spotlight, As Skincare Lags Behind
According to NPD, demand for makeup is high, so retailers do not need to incentivize purchases.Jennifer Famiano, Beauty Industry Analyst, The NPD Group 05.20.22
-
Cosmetics
The Evolution of the ‘Lipstick Index’
Masks are off—and lip makeup is now the fastest-growing area in the makeup category.Natallia Bambiza, Makeup Category Analyst, Beauty, The NPD Group 05.03.22
-
Cosmetics
Where Sustainability and Creativity Meet
Beauty brands need to reevaluate how their current approach impacts the environment.Shelly Socol, CEO and Co-Founder of OneRockwell 04.25.22
-
Skin Care/Sun Care
Wellness Redefined Post-Covid
The pandemic has caused a shift from ‘natural’ to ‘clinical,’ fueling skincare trends in a different manner.Jennifer Famiano, Director, Industry Analyst, Beauty, The NPD Group 04.04.22
-
Cosmetics
Mintel Research Shows Beauty Brands Need to Embrace ‘the Collective Good’
Exclusive consumer research points to the path ahead for the beauty industry.Jane Henderson, Chairman, Mintel Beauty and Wellness 03.24.22
-
Cosmetics | Skin Care/Sun Care
Packaging’s Key Role in Beauty Subscriptions
Three ways brands can ‘level up’ their packaging.Max Markowitz, Beauty Director, Ordergroove 03.14.22
-
Beauty 'Flaws' Are a TikTok Trend
Popular TikTok filters include freckles & other beauty "flaws"—but they were always 'in vogue.'Elle Morris, Senior Vice President of Global Strategy at Marks 03.07.22
-
Cosmetics
Social Commerce Boom: What It Means for Beauty
The industry is well-positioned to capitalize on the opportunity.Eric Dahan, CEO of Open Influence 02.24.22
-
Customization Can Fix the Waste Problem in the Beauty Industry
These industry veterans say dismissing the ‘one-size-fits-all approach’ can tackle the landfill problem.Victor Casale and Joy Chen, co-founders of Pure Culture Beauty 02.14.22
-
Cosmetics | Skin Care/Sun Care
U.S. Prestige Beauty Sales Top 2020 Figures, Showing 30% Growth in 2021
The fragrance and hair care categories generated the most growth.Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group 01.24.22
-
Cosmetics | Health and Beauty
Finding Beauty in 2022
Opportunity knocks amid transformation.Larissa Jensen , VP, Industry Advisor, Beauty, The NPD Group 01.12.22
-
Cosmetics
The Changing Face of Beauty Retail in a Post-Covid World
Why omnichannel is the only way to go.Elle Morris, Senior Global Strategy Consultant, Marks 01.10.22
-
Cosmetics | Personal Care | Skin Care/Sun Care
Which Pandemic Beauty Trends Will Shape Beauty in 2022?
A look back at how beauty consumers' preferences have changed—and a look ahead to beauty trends that will carry over through 2022.Elle Morris, Senior Global Strategy Consultant, Marks 11.29.21
-
Rethinking Beauty Marketing by Prioritizing Creative Experiences
Digital marketing must preserve branding consistency, but also localize their content—here are strategies to consider.Eli Chapman, CMO of Celtra 11.24.21
-
Cosmetics
NPD Predicts a Beauty-ful Holiday Season
Which products will lead in sales? The category might surprise you.Larissa Jensen, NPD Beauty Industry Advisor 11.17.21
-
The Post-Pandemic World: 5 Beauty Trends to Watch
Consumers are rethinking their skin care and makeup regimens— and beauty brands have new trends to tap into.Noa Wertheimer, Head of Insights and Strategy Consulting at Skai 11.08.21
-
Millennials and Gen-Z Dominate International DTC Sales in Skin Care, Beauty
Younger consumers are no longer limited by thinking locally when it comes to shopping.Patrick Bousquet-Chavanne, president & CEO of Americas at ESW 11.01.21
-
Cosmetics | Eco-friendly
The Sustainable Packaging Future Is Package-less
For brands to stay relevant with this enhanced eco-focus, they’ll need to make shifts in product design and packaging.Michael Rutchik, Creative Director of OLIKA 10.25.21
-
Cosmetics
Why Small Companies Are Winning the Beauty Marketing Game
It’s all about building lasting consumer relationships.Supriya Venkatesan, Senior Director of Content, Terakeet 10.19.21
-
Package Development
4 Post-Lockdown Packaging Trends to Watch, Trendalytics Reports
Consumers are re-emerging from lockdown with a new set of priorities, including inclusivity, sustainability and safety—and expect brands to follow their lead.Sarah Barnes, Content Marketing Manager, Trendalytics 10.12.21
