Expert's Opinion
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Pandemic-Resilient Beauty Segments
The beauty industry pivots to meet the unexpected needs of its consumers.Elle Morris, Senior Global Consultant at Marks, part of SGS & Co. 03.25.21
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5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members
Giving back, community, DIY—and more.Deanna Traa, CMO, Bold Commerce 02.12.21
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E-Commerce Trends Put the Onus on Getting Packaging Right
Consumer attitudes toward beauty in 2021 reflect the trends that evolved during the pandemic—focusing on optionality, technology and experience.Katie Thomas 02.11.21
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Cosmetics | Health and Beauty | Skin Care/Sun Care
Growth Ahead for Some Categories in U.S. Prestige Beauty
NPD reports promise amid 2020 sales declines; e-commerce fuels a rise.Larissa Jensen, NPD’s beauty industry advisor 02.05.21
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Package Development
Developing Relationships Through Packaging, Availability & Accessibility
Why beauty brands need all three components to be successful in 2021Morrishane Collins, head of global distribution, African Pride 02.01.21
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Ethnic
Why Major CPGs Are Acquiring Black-Owned Beauty Brands
African-Americans’ spending power is on the rise—and packaging creativity is high.Elle Morris, CEO, SnapDragon 01.25.21
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Cosmetics
Do Products Dry Up Before They Reach Consumers?
Revuze reveals the top 3 topics driving negative and positive reviews for mascara.Alon Ghelber, CMO, Revuze 01.25.21
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Cosmetics
Where Beauty Finds Success in 2021
NPD’s Larissa Jensen on which industry markers to keep in mind.Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21
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Package Design & Consumer Expectations, Post-Covid
Bryce Rutter, Metaphase Design Group, says hygienic packaging and holistic design will fulfill expectations and engage consumers.Jamie Matusow, Editor-in-Chief 12.21.20
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How to Make Your Beauty Brand Pandemic-Proof
Start by making the online shopping experience fun.Jay Hack, Mira Beauty 12.21.20
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Skin Care/Sun Care
Key Issues to Consider When Retailing Skin Care Online
A new skin care report looks at key industry challenges and solutions, as customers and brands move online.Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20
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What Will 2021 Hold for the Beauty Industry?
A look at the effects of the pandemic on consumer behaviors -- as well as retailers and brands.Elle Morris, CEO, SnapDragon 12.10.20
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Sample/Travel Sizes
How Brands Can Survive and Thrive in This New Era of Beauty
Industry response to the crisis has been overwhelmingly positive, but permanent changes lie ahead. Here’s how to best adapt now to the new realities.Benjamin Scherpenbergs, Senior Manager at PFS 11.30.20
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Creating A Unique CBD ‘Global Packaging Language’
From Beauty to Spirits, how brands can differentiate themselves by communicating the effects of their products.Jared Mirsky 10.29.20
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Resilience: Building a Supply Chain in the ‘New Normal’
Plan now for sufficient stock allocations and informed decisions.Charles Benoualid, vice president, R&D for BlueCherry, CGS 10.22.20
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Where to Find Beauty This Holiday Season
A look at several key prestige beauty markersLarissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 10.22.20
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Beauty Routines Create 'Normalcy'
NPD's Larissa Jensen reports on how we're rediscovering 'normalcy' through our beauty routines.Larissa Jensen, Vice President, Industry Advisor, NPD Group 10.19.20
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Ranking Influencer Impact on Beauty Brands
ColourPop Cosmetics dominates, while Nano Influencers have the best Average Engagement Rate.Chris Nathan, Marketing Analyst, CreatorIQ 10.19.20
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Pre-Pandemic Beauty Trends Now Accelerated by Covid-19
From private label to skincare, ecommerce has beauty retailers re-evaluating the in-store shopping experience.Sampo Parkkinen 10.12.20
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Cosmetics
Brand Naming: Getting It Socially Correct
Navigate anti-racism and other insensitivities -- follow these 4 steps to choose a name for your product or brand that won't cause a controversy.Grant Polachek 10.01.20
