Expert's Opinion
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Sustainability Is the Next Frontier in Retail
A poll of the Influenster community finds brands and retailers need to offer sustainable options to consumers.Suzin Wold, Senior Vice President of Marketing at Bazaarvoice 08.24.21
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Sustainable Pkg/Practices
Brand Designs Will Play Critical Role in the Future of Plastics
Cosmetics packaging players can expect recycling improvements in the next decade, but need to double down on sustainable design.Anthony Schiavo, Research Director at Lux Research 08.20.21
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Anti-Counterfeit
Personal Care Packs Look to Holograms to Safeguard Post-Covid
In cosmetics packaging, tamper-evidence features will retain the largest share of the rapidly growing segment.John Nelson, editor and consultant, Smithers 08.16.21
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Personal Care
The Changing Face of Men’s Personal Care
What we can look forward to seeing in this booming market.Elle Morris, Senior Global Strategy Consultant for Marks 07.23.21
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Cosmetics | Paper/Board
Holography Adds Colorful Dimension to Packaging
The technology provides for interesting packaging concepts and designs, with an almost infinite variety of 3D visual effects.Dr. Paul Dunn, chair of the International Hologram Manufacturers Association 07.23.21
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Cosmetics
Sustainability and Consumerism
A recent study shows that packaging is the most immediate area of visibility for most consumers.Jason Parkin, founder and president of Compose[d] 07.22.21
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D2C’s Trendy Twofer of Safer, Premium Beauty Packaging
Designing packaging with multiple benefits.Susan Dunn, chief revenue officer at NielsenIQ 07.12.21
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Diversity and Inclusivity in Beauty
An authentic commitment drives inspiration and encourages support—and packaging plays a key role in communicating brand values.Clare Hennigan, Senior Beauty Analyst at Mintel 07.06.21
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Looking Ahead to 2023 Trends: ‘Warm Tech’ and ‘Digitally Cozy’
Soothing, inclusive purple hues are set to ‘return with a bang.’Clare Varga, Head of Beauty, WGSN 07.05.21
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Sustainable Pkg/Practices
Packaging Dilemma: How to Deal with a Cardboard Shortage?
Beauty brands have the chance to truly innovate their packaging.Ollie Moore, Strategy Director of creative agency Path 06.14.21
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Will Amazon Rule as a Predominant Beauty Retail Channel?
The behemoth’s investments and strategies are pointing in this direction.Elle Morris, Senior Global Strategy Consultant for Marks, part of SGS & Co. 06.07.21
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Skincare’s Secret Branding Weapon: Clinical Packaging
It turns out that less may actually be more.Susan Dunn, chief revenue officer at NielsenIQ 05.24.21
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Cosmetics
The Win-Win of Eco-Friendly Beauty Packaging
Buying a product has become synonymous with buying a lifestyle.Susan Dunn, chief revenue officer at NielsenIQ 05.10.21
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Hope Springs Eternal in Prestige Beauty
Post lockdown, here’s how the industry looks different in 2021.Larissa Jensen, Vice President, Industry Advisor, Beauty 05.03.21
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Cosmetics
A Look at the Changing Face of the Beauty Shopper
How the global health crisis shaped shopping habits.Sarah Cougill, marketing specialist at PowerReviews 05.03.21
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Sustainable Pkg/Practices
Looking to Go More Sustainable with Your Packaging?
Ask yourself these 5 questions to make your packaging more sustainableOlga Kachook, senior manager at GreenBlue, SPC 04.29.21
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How to Win in Beauty in the Next Normal
How consumer behavior shifted during the pandemic — and what factors will be critical in driving growth.Patricia Hong and Manola Soler, Alvarez & Marsal’s Consumer and Retail Group 04.28.21
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Pandemic-Resilient Beauty Segments
The beauty industry pivots to meet the unexpected needs of its consumers.Elle Morris, Senior Global Consultant at Marks, part of SGS & Co. 03.25.21
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5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members
Giving back, community, DIY—and more.Deanna Traa, CMO, Bold Commerce 02.12.21
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E-Commerce Trends Put the Onus on Getting Packaging Right
Consumer attitudes toward beauty in 2021 reflect the trends that evolved during the pandemic—focusing on optionality, technology and experience.Katie Thomas 02.11.21
