Expert's Opinion
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Cosmetics
Where Beauty Finds Success in 2021
NPD’s Larissa Jensen on which industry markers to keep in mind.Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21
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Package Design & Consumer Expectations, Post-Covid
Bryce Rutter, Metaphase Design Group, says hygienic packaging and holistic design will fulfill expectations and engage consumers.Jamie Matusow, Editor-in-Chief 12.21.20
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How to Make Your Beauty Brand Pandemic-Proof
Start by making the online shopping experience fun.Jay Hack, Mira Beauty 12.21.20
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Skin Care/Sun Care
Key Issues to Consider When Retailing Skin Care Online
A new skin care report looks at key industry challenges and solutions, as customers and brands move online.Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20
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What Will 2021 Hold for the Beauty Industry?
A look at the effects of the pandemic on consumer behaviors -- as well as retailers and brands.Elle Morris, CEO, SnapDragon 12.10.20
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Sample/Travel Sizes
How Brands Can Survive and Thrive in This New Era of Beauty
Industry response to the crisis has been overwhelmingly positive, but permanent changes lie ahead. Here’s how to best adapt now to the new realities.Benjamin Scherpenbergs, Senior Manager at PFS 11.30.20
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Creating A Unique CBD ‘Global Packaging Language’
From Beauty to Spirits, how brands can differentiate themselves by communicating the effects of their products.Jared Mirsky 10.29.20
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Resilience: Building a Supply Chain in the ‘New Normal’
Plan now for sufficient stock allocations and informed decisions.Charles Benoualid, vice president, R&D for BlueCherry, CGS 10.22.20
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Where to Find Beauty This Holiday Season
A look at several key prestige beauty markersLarissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 10.22.20
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Beauty Routines Create 'Normalcy'
NPD's Larissa Jensen reports on how we're rediscovering 'normalcy' through our beauty routines.Larissa Jensen, Vice President, Industry Advisor, NPD Group 10.19.20
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Ranking Influencer Impact on Beauty Brands
ColourPop Cosmetics dominates, while Nano Influencers have the best Average Engagement Rate.Chris Nathan, Marketing Analyst, CreatorIQ 10.19.20
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Pre-Pandemic Beauty Trends Now Accelerated by Covid-19
From private label to skincare, ecommerce has beauty retailers re-evaluating the in-store shopping experience.Sampo Parkkinen 10.12.20
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Cosmetics
Brand Naming: Getting It Socially Correct
Navigate anti-racism and other insensitivities -- follow these 4 steps to choose a name for your product or brand that won't cause a controversy.Grant Polachek 10.01.20
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Hair Care
Creating a Latina Beauty Brand That’s by and for Latinas
A carefully executed Telenovela provides a disruptive, compelling platform.Elle Morris, president & CEO, SnapDragon 09.24.20
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3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior
Here’s where consumers stand on preferred retail outlets, safety, discounts and more.Gretchen Jezerc 09.18.20
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Consumer Behavior During COVID-19: What Beauty Retailers Need to Know
Beauty shopping trends during the pandemic -- and what brands need to know to drive loyalty and sales.Sarah Cascone 09.03.20
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Health and Beauty in the Coronavirus Era
Brand differentiation and loyalty will resurface as a challenge, so strong narratives are essential.Irina Barbalova, Global Lead, Beauty and Health, Euromonitor International 08.27.20
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Strategies for Prioritizing the Customer Experience During COVID-19
Online order volumes aren’t slowing down, even as retailers reopen their doors.Carey Stoker 08.17.20
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Preparing to Look and Feel Your Best for Virtual Meetings
How one woman’s routine helps her make the most of her at-home setting.Elle Morris, CEO, SnapDragon 08.10.20
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Developing Packaging for Products to be Sold on Amazon
5 things cosmetic/personal care brands need to keep in mindJohn O'Connell, Global Packaging Director, Consumer Goods and Retail, SGS 08.03.20
