From Indie to haute couture, color cosmetic brands are relying on packaging that captures the emotions. Here’s a look at current hits—and future directions.
Late in 2018, in anticipation of a holiday shopping frenzy, social media analytics firm Influenster revealed the results of a poll they had done on “Most Wanted Makeup Brands on Black Friday and Cyber Monday.” The outcome: The majority…
A “Made in the USA” label has traditionally held a reputation for quality, as well as a promise of employment for domestic workers. The official definition according to the Federal Trade Commission requires that a product advertised as &l…
Mascara Plus, the Italian firm created in 2002 by David Chant, the current CEO, has reported that it has “invested significantly” to increase its production capacity in its key segment, mascara, and has also diversified to other segment…