Marie Redding, Senior Editor12.13.18
Whether a brand is launching a new makeup palette, lipstick, skin cream or fragrance, all packages require decorating—and most decorative effects aren’t as simple to achieve as they look. A combination of decorating processes and specialized techniques are usually needed, whether the deco is minimal or ornate.
Deciding which types of decorating processes will achieve the look your team envisions is often a challenge, but working with the right supplier partners often makes all the difference.
“We welcome a challenge and encourage close collaboration with our customers to achieve a desired look,” says John Schofield, owner of Screentech/Sprayetech. Many of Screentech/Sprayetech’s customers ask for advice about the best ways to bring a designer’s vision to market.
Mark Bellard, president/owner, Siloa, says the brands he works with usually know the type of look they want to create, but often need advice on the best way to
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