Much of the conversation throughout the show focused on the vast and complicated tenets of sustainability—from packaging materials to recycling, to CSR practices and more. With so much still uncharted territory, there’s a lot to learn and a lot to discover and implement, but most suppliers on the show floor were touting initiatives and presenting eco-minded solutions to visitors. In fact, many said that sustainable packaging was the No. 1 request from this year’s attendees, from both large and small brands. On the other hand, several exhibitors voiced concerns about the realities of making packaging fit into an unregulated sustainable model, even as consumers and brands—especially global brands, some noted—are demanding changes in materials and processes.
Other key trends noted included the promising uptick in the Men’s market (experts predict the global personal care market for men will be worth $166 billion by 2022), as well as an associated inclusivity-genderless market. A CBD product crossover was notable and locking mechanisms on packaging had a strong presence. Glass containers for color cosmetics and personal care were shown as a sustainable solution. Some suppliers referred to India as the next big place for beauty commerce, with several manufacturers opening operations there. Another key industry trend that was discussed in the aisles: Company consolidation for greater reach and shared resources—to expand capabilities and relationships.
There was also talk of possible increased impending tariffs with China, which attracted a CNN film crew to visit suppliers at Javits regarding the impact on the beauty sector.
Around the Show Floor
As has been the trend in recent years, more and more suppliers are offering full-service solutions for brands small to large.
WWP, providers of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, showcased three packaging collections—Lumiere, REI and Arcana—at Luxe Pack New York. The new lines come on the heels of a recent rebrand reflecting the company’s comprehensive product and service offerings, which they say “now extend well beyond the company’s traditional packaging roots.”
The Lumiere collection is designed with layers of DFI images and neon accents, and engineered for a variety of cosmetic and skincare products for lip, face, cheek and body. Inspired by Rei Kawakubo, the REI collection offers minimalistic glamour, neutral shades, strong typography and unique delivery system packages for the combination skincare cosmetic line. Arcana is described as “a stripped down, gender-neutral collection designed with a focus on natural beauty,” and incorporates a wide variety of packaging items from bottles and droppers to travel-size jars and even a cleansing balm stick.
Glass with Class
With “more brands looking for glass as an eco-friendly option,” according to Alex Park, managing director of sales for Nest-Filler, the supplier offered 3-in-1 and 2-in-1 sectioned glass jars for multiple products.
Coverpla (see video) offered a large variety of glass bottles and jars, including their new Eco-Friendly Collection. The collection features everything a brand might need for a “going green” vision, said Gilda Mirra-Cutri, VP of operations and business development, “with new designs including glass bottles and jars.”
Mirra-Cutri told Beauty Packaging that Coverpla is currently concentrating on skincare and sun care. Similar package shapes complement the supplier’s fragrance line. They provide the complete package including jars, caps and droppers.
A new line of opal glass drew attention at Baralan (see video). Beautiful, white glass bottles and jars are available in various shapes and sizes with corresponding closures. In addition, they also highlighted their full product range of cosmetic packaging solutions for skincare, makeup and fragrance. Tom Harris, key account manager, East Coast, said the opal line of glass was getting a lot of interest. He called it “a differentiator,” and said it is good for CBD lines as well as cosmetics. Bottles and jars are available with corresponding closures and are “fully customizable with accessories.”
Caps and Closures
Closures were a hot topic at APC, where the team spoke to visitors about their many jar and closure options—as well as their ability to ensure color consistency. The supplier offers bottles, jars and closures in a variety of materials, including PP, PCR and bamboo. APC said their team ensures color consistency by pre-blending—and color ranges in a batch stay within a brand’s specs, even when using PCR.
AJG Packaging debuted a new closure line at Luxe Pack New York—an innovative line of eco low-profile injection-molded closures from Italian-based manufacturer Giflor Closure Technologies. The patented design is available in both classic and innovative shapes, as well as custom configurations. The additional “click sound” of the closure system indicates that the cap is tightly closed. They can be ordered in a variety of shapes, sizes and more than 350 standard colors. Available foil liners prevent the product from getting in contact with air, thereby maintaining freshness and extending shelf life.
“Today’s brands require packaging with a strong aesthetic impact, capable of providing brand personality and improving the sales performance of the final product, as well as ensuring maximum functionality,” said Matthew Grimaldi, AJG Packaging CEO. “These closures get high marks in every single category.”
The packaging, itself, continues to be a big draw in the color cosmetics marketplace, and suppliers showed options for everything from recyclable, refillable compacts to dispensing systems.
HCT Group showcased their Vero compact, part of the supplier’s eco line. It was a finalist in the Green Awards at Luxe Pack New York. The highlight of this component is that it is mono-material, 100% PET which makes it extremely easy to recycle after use. It can also be made from 100% rPET as well, for an even more eco-friendly option. The Vero compact has been consciously designed to exclude small parts such as metal hinges and mirrors, enabling the component to be recycled. This design also includes an option for the end consumer to simply remove the color contents and replace the pan for an easy, refillable option.
Dual functionality was the name of the game at Yonwoo/PKG (see video), where Eric Csaszar, sales manager, showed Beauty Packaging their just-launched Multi-Use package for PÜR, which “unleashes a formula’s dual functionality.” As a foundation, the product can be pumped onto an applicator of choice. As a concealer, a precise application can be achieved by the flocked, flow-through applicator. The package will also be introduced for skincare formulations.
Steve Rusch, VP business development and marketing, Anomatic (see video), showed Beauty Packaging their expanded stock line, new packages and new decorating features. Sustainability and Made in the USA were both key assets. A metallized lip package is now available in a slimline lipstick; it can also be hot stamped.
Anomatic’s new Iridescent finish can be utilized with the metallization process and applied to a variety of substrates, including plastics and anodized aluminum. It creates an eye-catching sparkle which appears to change colors as the package is rotated and moved in the light. What’s more, “Anodized aluminum is infinitely recyclable,” said Rusch.
Lady Burd Cosmetics was highlighting their tinted lip balm. The long-lasting formulation features hours of vitamin-rich moisture with a sheer hint of color—and it’s available in four long-lasting shades of peach, nude, red and pink.
Takemoto Packaging Inc. introduced a range of color cosmetics packaging at the show, which Atsko Fukada, senior director, said was “due to customer demand”—and which is produced in their new factory in India. Fukada told Beauty Packaging, the company offers compacts, lipsticks—and also lots of eco-friendly and refill items for personal care. She said: “The Indian market is growing—with increasing use of Color Cosmetics.”
HCP (see video) was highlighting packaging lines that can ensure speed-to-market packs with minimal changes. Cheryl Bissett, senior vice president of sales, NA, explained how new stock lines use different types of top plates to change up the look. Available in multiple sizes and shapes, top plates—including holographic, glitter storm, jewel tops, fabric, etc.—quickly make packs from single compacts to palettes look new again. For example, HCP’s Radii Rectangular Midi Palette stock pack was displayed with a range of unique and decorative designs so quick transformation is possible; it’s an ideal way to change up limited edition launches for eyes, lips, brows or multi-product palettes. One possibility, called Bleu, was displayed with a range of unique and decorative designs in blue hues.
Bissett also explained one of the supplier’s latest initiatives—a partnership with fillers for bulk—for a full application story.
From makeup to skincare, Virospack (see video) presented a wide variety of cosmetic droppers, ideal for skin, hair, nails and makeup. The supplier offers in-house production and decoration, and has the capacity to fulfill large orders, while adhering to strict QA control levels. At LPNY, Virospack also highlighted a childproof dropper for the cosmetics business. Its new sealing mechanism forces the user to press down and turn, making it a dropper that is more difficult to open, following industry standards. Like all Virospack droppers, it’s totally customizable thanks to a wide range of decoration techniques done in the supplier’s facilities, including color injection, painting and metallization. The cap is composed of two pieces and both can be customized in different colors and finishes, increasing the number of possibilities for the final decoration of the dropper.
Kemas featured a full line of color cosmetic luxury components finished in high-end aluminum fashion parts produced at their new metal facility in Indonesia. The supplier says the new metal plant was the last step in the process of becoming 100% vertically integrated, whereby everything can be produced in-house. They showcased some new portable designs that will offer the consumer better flexibility when they’re on the go or traveling. Kemas says their goal in 2019 is to offer brands a wider selection of stock components for speed to market and product versatility.
Eastman highlighted several sustainable packaging advances at Luxe Pack New York, including new recycling innovations and Treva, a cellulose-based plastic for opaque and color-tinted packaging “with better performance and less environmental impact.” According to Eastman, it can serve as a direct replacement for ABS and enables opportunities for downgauging in those applications.
Tubes and Sticks
The popularity of tubes and sticks continues, with suppliers ramping up innovative packages and features.
Known for its wide variety of In Mold Label (IML) tubes, Viva IML delighted visitors with a brand-new introduction: deodorant sticks that can be decorated with an IML, providing 360-degree decoration—and made of PCR. Bruno Lebeault, marketing director, North America, told Beauty Packaging, “As the IML is completely masking the PCR, this takes off any constraint in terms of color limitation.”
Pack-Tubes offered a lap splice printed seam on laminate tubes “blinding” the often-found non-printed 2-3mm gap going from the base to the top of each tube. Sensitive organic and natural formulas work with an intake airless flow collapsible tube taking advantage of a high-barrier external protection wall to a 360-degree top-to-bottom fully decorated tube. The feature is available on metallic, silver and white tubes. The supplier also spoke about their Indie Beauty start-up tube program.
Skincare packages were a highlight at Cosmogen, where a variety of packaging options were presented. For instance, the brand Resultime, recently used Cosmogen’s Squeeze’N tube package for its 3-in-1 Day-Night-Mask collagen cream. The cream combines plumping properties from collagen with a sugar that creates cellular energy, to regenerate the skin.
The formula is protected, its dispensing is controlled, and the hygiene of the applicator is ensured due to the patented on/off rotary sealing system. Inspired by professional gestures, the brush tip allows a homogeneous, precise and smooth application.
A Wide Range
At ABA Packaging (see video), the team highlighted solutions for both large and small brands, in materials from aluminum to glass. The supplier offers low MOQs and speed-to-market by “maintaining many on-the-shelf inventories,” according to Liana Marchese, regional sales manager.
ABA also offers full-service decorating, including screen printing, hot-stamping, acid-etching, spray frosting, color coatings, label development, and label application. Many eco-friendly options are available.
At Albéa (see video), PCR and bio-based materials were in the spotlight, as Daphne Da Silva, market manager, skincare, North America, told Beauty Packaging: “Sustainability is the key trend across the whole range.” She said they have been working on sustainable solutions for the last 15 years globally, but now many options are locally available in the U.S., partially due to their commitment to making packaging reusable or recyclable by 2025. Among Albéa’s solutions: 100% PCR foam, treatment and lotion pumps, PCR tubes and bio-based tubes made of sugarcane. Both tubes and pumps are made in the U.S.
Berry Global, Inc. highlighted the introduction of a 100% recyclable BioPET bottle specially designed for the beauty and personal care markets. This bottle is made from plant-based materials, including sugarcane. Made from PET-30, 30% (by weight) of the bottle’s resin comes from plant-based renewable resources.
According to Berry, this BioPET bottle, available in a variety of custom and stock styles and sizes, has the same crystal-clear appearance and robust feel of fossil-based PET, and is 100% recyclable. These bottles are ideal for a wide selection of beauty and personal care products, including hair, body, face and oral care. A full line of complementary closures is available, including several options with PCR content. Decorating options include silk screen, hot stamping, and pressure-sensitive labeling. The introduction of BioPET bottles augments Berry’s large portfolio of sustainable packaging solutions.
Pretium Packaging recently acquired Olcott Plastics (see video), and now offers a wide variety of PET plastic jars and bottles—available from one source. Olcott’s Joe Brodner told Beauty Packaging that there are now 700 new lines of bottles to choose from.
PCR plastic resin jars and sustainable bio-based resins are also available. In addition, Brodner said they are also exploring sugar-cane based resins and running 100% PCR.
B.I. Packaging introduced a new eco-friendly collection of jars and caps for fragrance, cosmetics and skincare. The supplier focused on how they had “lightened up their look” through less weight.
Epopack showcased 100% PCR PET (post-consumer recycled PET material) packaging solutions. Almost all the items in Epopack’s PET heavy-wall bottle and jar line can be produced in 100% PCR PET material according to customer requirements. There is a wide range of shape and size options that can be tailored to customers’ needs. PET or 100% PCR PET bottles and jars can be customized by spray color and printing services.
Unit-dose dispensing systems are a specialty at James Alexander. At LPNY, they highlighted a plastic ampoule that “combines style and ease of use” through single-handed activation. With just a gentle squeeze, the inner membrane ruptures, dispensing its contents. The plastic ampoule is available in a range of sizes, colors and applicators.
Paper and Cartons
In addition to Neenah’s (see video) growing collection of premium packaging solutions for beauty, retail and spirits brands, custom capabilities and tailor-made options, one-of-a-kind solutions drew attention at this year’s show. With Neenah’s ability to match virtually any color, finish, texture or weight, brand managers can replicate their creative visions and be assured of a perfect outcome, for every run, according to Georgiann Baran, business development manager. Baran pointed out numerous sustainability solutions from PCR-coated lines to recyclable options for backlits.
At Oliver Printing & Packaging (see video), Dan Rodenbush, CEO/president, talked about the packaging and printing company’s latest acquisitions, including DISC and Pohlig. With these acquisitions, he said Oliver now “has three heritage brands on one platform,” and all are Made in the USA operations. He added that the company’s value in the mid-stream market is their sweet spot—and that more acquisitions are ahead.
Allyson Tobin, account executive, DISC, talked about the advantages and benefits of using cold foil as a deco technique for cartons. She said: “Some of the challenges with printing mylar are getting a really crisp white, and clean 4/C product images. Even the most opaque white can tend to have a slight gray cast. One of our tricks to getting the best of both worlds is to swap out the mylar for cold foil. Mylar board is an all-over metallized sheet. Cold foil can be applied only in the areas you choose on the board of your choice. The end result is a metallized carton with bright whites and crisp images.”
From visiting suppliers to attending provocative conference sessions, Luxe Pack New York provided all with plenty of “food for thought.”
Next Up for Luxe Pack
Luxe Pack Monaco will take place September 30-October 2 at the Grimaldi Forum. Hope to see you there.
See all the Luxe Pack New York videos (at BeautyPackaging.com):
Oliver Printing & Packaging
Beauty Packaging presents panel on sustainable packaging and practices
New initiatives and regulations are fueling a change in efforts toward sustainable packaging in the global cosmetics industry. More and more brands and suppliers are stressing compliance to satisfy growing consumer demand—ticking off accomplishments in materials and corporate practices.
While not every company has the ability to instantly go zero-waste, what steps are brands taking to tell a compelling sustainability story?
Beauty Packaging’s panel, moderated by Jamie Matusow, featured Allan Hafkin, vice president, Global Package Development, The Estée Lauder Companies, Inc.; Leilanie Bruce, project manager and healthy materials specialist at Brightworks Sustainability; and Aida Rodriguez, environmental manager, Virospack.
Each speaker shared their thoughts with the SRO audience, presented ideas and answered questions. At the end of the session, one thing was certain: Looking ahead, there will have to be an overall collaboration within the industry, on sustainability issues from materials to practices.
Read Allan Hafkin’s presentation as part of this panel.
Speaking at the Luxe Pack New York sustainability panel: Allan Hafkin, vice president, Global Package Development, The Estée Lauder Companies, Inc.—and a member of Beauty Packaging’s Board of Advisors
Winners receive trophies for sustainable package and eco-initiative.
Winners of the annual Luxe in Green awards were presented at the end of Day 1 of LPNY, following a panel deliberation of five finalists. This year’s striking trophy was designed and manufactured by Golden Arrow Technologies.
The awards program was created to keep sustainability at the forefront of packaging for the beauty industry. Two exhibitors were honored for their contributions in creating impactful sustainable packages, materials, and initiatives that minimize waste and improve the environment.
Nate Packaging took home the “Best eco-friendly designed package” award for their airtight 99.7% PP resin stick container, made of 95% PCR PP; 0.3% is a silicone seal.
Ecological Fibers was recognized for its sustainable business initiatives.
Finalists for Luxe Pack New York 2019 Best in Green Product were: FR & Partners, HCT Group, Hunter Luxury, Nate Packaging, Neopac The Tube.
Luxe Pack New York 2019 Best in Green Initiative finalists were: Albéa, Aptar Beauty + Home, Ecological Fibers
The jury members were: Jamie Matusow, Drew Haddock, Glossier; Cynthia Graney, Estée Lauder Companies; Dana Davis, Mara Hoffman; Leilanie Bruce, Brightworks Sustainability.