Editorial


  • Show Talk: An Industry Barometer

    Beauty Packaging’s publisher, Jay Gorga, and I get the opportunity to meet with industry suppliers and attendees at numerous B2B events, and through our many show floor conversations, we are able to get a real pulse of the industry, even outsid…
    Jamie Matusow, Editor-in-Chief 11.01.18

  • Packaging in the Fast Lane

    Just back from Cosmoprof North America in Las Vegas, where Beauty Packaging’s publisher, Jay Gorga, and I spent several days systematically walking the show floor, and visiting with industry suppliers and brands. (For a full review of the packa…
    Jamie Matusow , Editor-in-Chief 09.01.18

  • ‘Clean Beauty’ Makes Its Mark

    “Clean Beauty” is a descriptive two-word phrase that has edged its way into our everyday vocabulary. The words mark consumers’ passion for “natural” products that are defined as free from animal testing, toxic additives,…
    Jamie Matusow, Editor-in-Chief 07.25.18

  • Packaging Photo-Ops

    When it comes to Beauty, more than ever it’s the look that counts—now, in an entirely new way. There’s an increasing focus on cosmetic packaging—and how well the products photograph in order to capture attention. As with so…
    Jamie Matusow, Editor-in-Chief 06.04.18

  • Eco Packaging: The Next Frontier for Indies?

    As Millennial and Gen-Z consumers express increased concern for the Earth’s fragility, and for the effects of potential materials waste, an eco-consciousness held by many of today’s Indie brands is driving packaging choices in the beauty…
    Jamie Matusow, Editor-in-Chief 04.30.18

  • Eco-Responsible Packaging in the Spotlight

    While Beauty Packaging’s special feature in our upcoming April/May issue will highlight the topic of Environmentally Responsible Packaging in the Beauty World, the topic is worth a look this month, as well, as it will undoubtedly continue to im…
    Jamie Matusow, Editor-in-Chief 03.07.18

  • Hair Care

    Hair Care Heats Up

    Following a wave of acquisitions of color cosmetics and skincare brands over the past few years, activity in the hair care category, particularly with prestige and salon brands, began heating up. Among the action in Fiscal 2017 (as detailed in Beauty…
    Jamie Matusow, Editor-in-Chief 01.26.18

  • Beauty for the Holidays

    Online holiday shopping is on the rise this holiday season—but brick and mortar retail is far from dead. In fact, according to The NPD Group, while Beauty remained among the faster growing categories in terms of e-commerce purchase frequency, i…
    Jamie Matusow, Editor-in-Chief 12.04.17

  • Indies All Around Us

    Whether in the U.S. or on the other side of the world, locally or globally, established brands or start-ups, no one can deny that over the past few years, digital retail and the “Indie Invasion” have shaken up the entire beauty sphere and…
    Jamie Matusow, Editor-in-Chief 11.01.17

  • Fast, Faster Beauty

    With cosmetics’ consumers constantly on the lookout for new products, speed-to-market has become critical for brands that want to appease their present fans—and draw additional ones, especially among the Millennial crowd. And as always, i…
    Jamie Matusow, Editor-in-Chief 09.01.17

  • The ‘Ease of Use’ Factor

    A no-nonsense approach to packaging appears to be taking priority in the beauty world with brands and suppliers doing everything they can to ensure that components are well-designed and easy-to-use. Consumers are driving the movement as they continue…
    Jamie Matusow, Editor-in-Chief 07.26.17

  • Power Tools

    Writing this month’s feature on Applicators and Brushes (page 28) was somewhat of an eye-opener for me. In speaking with brands, suppliers and industry experts, I became even more aware of the power of these tools in capturing attention and inf…
    Jamie Matusow, Editor-in-Chief 06.05.17

  • Eco-friendly

    Power in Millennial Numbers

    Euromonitor International’s recently released research shows that premium beauty and personal care will outperform the mass segment for the second consecutive year, growing at nearly 6%. And the future looks increasingly premium, according to E…
    Jamie Matusow , Editor-in-Chief 05.01.17

  • Money is Flowing in New Year Beauty Deals

    Barely into the new year, and the buying/buyout trend continues. And Color Cosmetics are in the lead. At a CEW trend forecasting event in New York on January 31, Karen Grant, NPD Group’s global beauty analyst—and a member of Beauty Pac…
    Jamie Matusow, Editor 03.03.17

  • Another Beauty-full Year Ahead

    Happy New Year! As we embark on our 22nd year as the only vertical cosmetics, fragrance and personal care packaging magazine and online community in the industry, Beauty Packaging’s publisher Jay Gorga and I wanted to take a moment to thank our…
    Jamie Matusow, Editor-in-Chief 01.30.17

  • The ‘Silent Salesperson’ Speaks Out

    While packaging has long been referred to as the “silent salesperson” for engaging consumers’ interest in a product—especially in Fragrance—cartons, bottles, compacts and applicators are now “getting vocal.”…
    Jamie Matusow, Editor-in-Chief 12.05.16

  • Big Beauty Changes on the Horizon

    At the ADF&PCD conference in Manhattan, Henry Renella, Senior VP Global Package Development for The Estée Lauder Companies (and a member of Beauty Packaging’s Board of Advisors), commented on how the industry is changing very rapidly…
    Jamie Matusow, Editor-in-Chief 11.02.16

  • Beauty INFLUENCERS

    Indie brands continue to garner attention and attract consumers who are looking for new ideas and formulations in products from skin care to mascara. It seems like new options appear daily, and they’re commanding established brands to take noti…
    Jamie Matusow, Editor-in-Chief 09.09.16

  • Beauty Buyers: Be Aware

    Caveat Emptor is a Latin legal term that cautions buyers to beware of the goods or services they are purchasing, and to use caution in discerning quality and value.  This is especially important when choosing packaging for a cosmetic or fragranc…
    Jamie Matusow, Editor-in-Chief 07.26.16

  • Packaging Takes On Social Dimension

    One of last month’s stories in Beauty Packaging highlighted the role of Millennials in fostering new development and adoption of sustainable packaging and practices in the cosmetics and fragrance industry. One of this issue’s feature a…
    Jamie Matusow, Editor-in-Chief 06.01.16