Joanna Cosgrove, Contributing Editor04.30.19
Speed to market is a necessity in the beauty segment, making at-the-ready stock packaging items, quickly customizable packaging options, and “family” packaging options exceedingly helpful to beauty and personal care brands seeking to expedite the process of getting their products to market.
In addition to instantaneous availability, in-stock items like bottles, tubes, jars, caps and closures give beauty and personal care brands the benefit of a quick turnaround, cost effectiveness and an innate receptivity to speedy customization. Packaging suppliers fluent in need-for-speed packaging are a bonus resource, helping brands choose the packaging that ticks all of their “must have” boxes with flexibility and agility.
“In a trend-led industry, the quicker a brand launches a new kind of product, the greater its competitive edge,” comments Chris James, vice president of sales, East Hill Industries, Carrollto
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