Tuesday, May 24, 1 PM EDT
As U.S. packaging policy evolves, hear how 3 forward-thinking beauty brands are meeting sustainability challenges.
Featuring Dan Felton, AMERIPEN; Jill Tomandl, Smashbox; Mike Indursky, HEAR ME RAW Skincare; Joy Chen, Pure Culture Beauty
Packaging regulations and consumer behavior continue to evolve in the Cosmetic Industry, with an emphasis on Sustainable Packaging—and brands are providing creative solutions for connecting with ecologically conscious consumers.
On the legislative side, Dan Felton, Executive Director, AMERIPEN, will address: “Packaging Policymaking: Three issues the beauty industry can’t ignore—and what to do about them.”
On the implementation side, here’s how 3 forward-thinking beauty brands are meeting the challenges and reducing single-use and non-recyclable packaging materials—from customization, to subscriptions, to refillables, to recyclables, to light weighting. They’ll speak to the topics you want to know more about as you navigate packaging’s future, including:
— How to generate good will, by taking a 360-holistic approach on packaging and formulas that are best for people and planet
— How customized product offerings can work to reduce consumer waste
— Limiting the waste problem in retail
—How sustainability is defined, changing the industry, and impacting the way we go to market
—How to select the right materials, and work toward waste and CO2 reduction
—The importance of communication, storytelling, and education for consumers and employees
—Why and how sustainable packaging has to become desirable and “cool”
Sponsored by:
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Your Ideal First Entry to China via Tmall Global
Tmall Global, the leading cross-border B2C E-Commerce platform in China, serves over 800 million Chinese consumers with over 29,000 brands from 87+ countries and regions including Fenty Beauty, Huda Beauty, Drunk Elephant, DECIEM - The Abnormal Beauty Company, and various indie beauty brands. Join us to learn about:
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We’re living in a world disrupted by factors beyond our control. But in the wake of the pandemic, Health and Beauty companies perform and deliver every day – with a sense of urgency.
In the middle of their journey, Jake Chapman and Kate Gould at Amway share how they unlocked value for their business by transforming their packaging asset management system from an entanglement of disconnected networks to a single source of truth. And hear how they came to the conclusion – spoiler alert – that packaging content management is a foundational tool to gain efficiency, speed and quality. During this interactive webinar, you’ll get the chance to hear from packaging and artwork leaders at Amway, who reveal not only their successes and challenges, but also how they built a case for revamping their process with Esko packaging management technology.
From Indie Steps to Global Brand Firsts
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Register Now and Receive a FREE Beauty Solutions Box
Sustainable packaging for beauty and personal care products is about much more than just paper or plastic. Instead, there are a number of important considerations that brands should be aware of as they redesign their packaging. This webinar—with three leading industry experts—will review key concepts for sustainable sourcing of materials and design considerations for making packaging that is more easily recyclable; provide perspective on what consumers want in more sustainable packaging (and the feasibility of this); as well as opportunities in refillable and reusable packaging. Speakers will also discuss specific case studies including Juice Beauty’s sustainable packaging initiatives (including SC Retinol Serum) and recent Aveda packaging redesigns and product launches—as well as supplier-brand relationships to create breakthrough solutions in this area.
Presenters
Olga Kachook, Senior Manager SPC
Karen S. Behnke, Juice Beauty Founder & CEO
Nicole Call, Director of Package Development, Aveda
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As global beauty consumers are increasingly demanding more environmentally friendly products and packaging, the shift to sustainable packaging has become more vital than ever before. For brands, this shift can be very challenging as there is no one fits all solution.
Join our panel of experts along the journey of our Eco-Design approach to designing more planet friendly packaging and an introduction to our Eco Analyzer, a tool to quickly analyze new product designs and transform your existing packaging to meet your sustainability goals.
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What are consumers looking for—and how can prestige brands deliver as far as product and packaging?
Please join our conversation with three industry luminaries as we discuss trending topics in Prestige Beauty. How will we define luxury for ‘the new normal’? Which categories are growing and why? Is packaging taking cues from the past? Can sustainability and luxury complement each other? How will testing and packaging evolve post-pandemic? How can we address the need for authenticity and connection? And more! (Moderated by Beauty Packaging’s Editor-in-Chief, Jamie Matusow)
Speakers: