Joanna Cosgrove, Contributing Editor01.30.19
Creating a specialized packaging ensemble can be an expensive undertaking, but thanks to the proliferation of in-stock and stock mold bottles, caps and dispensers that are amenable to nearly limitless decoration techniques, if brands can dream it, packaging suppliers can probably deliver it.
Mark Bellard, president, Siloa Inc., Bedminster, NJ, explains that while stock is often the solution for customers with budgets and schedules to heed, the beauty of stock is its responsiveness to customization, either in part or in full. Brands can create a look entirely comprised of stock componentry that’s finished to suit, or they can mix and match, pairing stock bottles with completely custom dispensers, or stock caps with bespoke jars, and so on. And when deco is added to the mix, the result can take on a very un-stock-like look.
“High-end perfume glass and luxury metal compacts can be individually hand decorated or engraved in a numbered and limited series, creating some very exclusive stock packages,” says Bellard, noting that Siloa has also undertaken “shared investment&rdqu
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