Jamie Matusow, Editor-in-Chief04.30.19
Judging by the deluge of new ‘clean’ beauty product launches, zero-waste, circular economy and recyclability claims—and brand attendees’ focused interest at events of late, including Luxe Pack and MakeUp in LosAngeles and Cosmoprof Bologna—when it comes to cosmetics packaging, sustainability appears to be ‘the new black’ in the beauty industry. The trend among both brands and suppliers is to operate as a responsible beauty business, with a commitment to society and the environment.
The overzealous search by beauty (and other) brands, from global players to Indies built on eco-ethics, has unleashed a huge demand on suppliers to satisfy calls for eco-friendly packaging and processes—and it seems like nearly everyone has something to offer in this respect.
Michael Warford, director of sales at ABA Packaging Corp., tells Beauty Packaging: “Probably seven out of every 10 custo
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