Jamie Matusow, Editor-in-Chief04.30.19
Visitors to this year’s second edition of the co-located Luxe Pack and MakeUp in LosAngeles B2B shows, held February 27-28 in Santa Monica, CA, couldn’t miss the overriding sustainable philosophy put forth by exhibitors.
With ‘clean beauty’ and eco-friendly packaging leading many industry conversations, a number of suppliers showcased products ranging from organic formulations to refillable jars, aluminum tubes to light-weighted glass, reduced carbon footprints to fair wages for employees. Increased offerings of refillable and re-usable containers were also part of the mix.
The ultimate goals of all: to benefit the earth and to provide brands with a compelling story to share with their customers. Eco messages are increasingly conveyed directly on the packaging.
California has become the hotbed for innovative thinking, and beauty opportunities seem to abound for small brands climbing the steep ladder to global exposure. Suppliers have made it easier than ever to create and launch a c
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