Brush Fibers

Creating ‘Solutions-Based’ Innovative Packaging

The term “Innovative Packaging” has become increasingly more complex and subject to interpretation. No longer can a product be defined as innovative simply according to its look and function—or even its uniqueness or novelty in the…

Jamie Matusow, Editor-in-Chief 12.10.19

Brush Fibers | Cosmetics | Mascara Containers

Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

The brand's Moodstruck Epic 4D One-Step Fiber Mascara has sold over one million units in six months.

Beauty Packaging Staff 11.22.19

Applicators | Brush Fibers | Package Development

IPSY Is Launching Its First Brand, Developed In-House

Ipsy's first in-house brand is called Complex Culture -- and it looks beautiful.

11.13.19

Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

Sustainability, Clean Beauty and Turnkey Services take the lead at the B2B’s first edition of Cosmopack—with consumers driving the behavior.

Jamie Matusow, Editor-in-Chief 11.01.19

Applicators | Brush Fibers | Brushes

Anisa International Debuts Eyeconic Collection

Inspired by “runway relevant trends,” Anisa International’s Eyeconic Collection features cutting-edge brushes and tools for eyes, brows and lashes. Designed using innovative shapes and fibers, it was created for users to master…

08.30.19

MakeUp in Paris Marks 10 Colorful Years

It was a 'celebration of color' at this year's show -- as seen in vivid makeup pigments and colorful packaging.

Marie Redding, Senior Editor 08.30.19

Doubling Down on Multi-Functional Packaging

Packaging configurations that house two or more formulas maximize visual interest and consumer convenience.

Joanna Cosgrove, Contributing Editor 08.30.19

Brush Fibers | Brushes | Cosmetics | Mascara Containers

IT Cosmetics & Drybar Create Lash Blowout Mascara

IT Cosmetics' Jamie Kern Lima collaborated with Drybar's Ali Webb on the packaging, and formula - take a look at the video below.

07.22.19

Full-Scale Developments for Geka

A focus on digitalization, innovation, development and environmental issues

Jean-Yves Bourgeois, European correspondent, Beauty Packaging 06.10.19

Applicators | Brush Fibers | Brushes | Cosmetics

Applicators That Match Market Trends

Successfully weighing function and aesthetics, a look at several beauty tools that combine design and materials to enhance the consumer experience.

Jamie Matusow, Editor-in-chief 05.29.19

Brush Fibers | Brushes | Cosmetics | Skin Care/Sun Care | Wood

Germany Leads Europe in Natural and Organic Cosmetics

Strength lies in the country’s contract manufacturing industry in formulation and packaging.

Jean-Yves Bourgeois, European correspondent, Beauty Packaging 05.29.19

Sustainable Packaging: Why ‘Green’ Is on Everyone’s Lips

Judging by the deluge of new ‘clean’ beauty product launches, zero-waste, circular economy and recyclability claims—and brand attendees’ focused interest at events of late, including Luxe Pack and MakeUp in LosAngeles and Co…

Jamie Matusow, Editor-in-Chief 04.30.19

‘Going Green’ and 3D Lead Beauty Trends at Cosmopack Bologna

Newly emerging colorful perennials and budding trees in the medieval, now sprawling modern metropolis, of Bologna, Italy, marked the arrival of Spring, and served as a precursor to the growing ‘green movement’ blooming inside pavilions…

Jamie Matusow, Editor-in-Chief 04.30.19

Brush Fibers | Skin Care/Sun Care