Jamie Matusow, Editor-in-Chief12.05.19
With the constant quest for innovation in the beauty industry, from packaging to formulation to environmental and CSR challenges, Beauty Packaging asked industry experts:
How do you start the innovation process?
Following are some of their responses.
Ludovic LeCaro, SVP operations & product development - Shiseido Americas
"Innovation starts with an open mind, constantly challenging the status-quo while searching for more efficiency, simplification, and ease of use for the consumer. We are always brainstorming new gestures and new delivery systems. One of the best sources of innovation comes from looking outside of the beauty industry. Some great examples to explore are automotive, food, architecture, and writing implements."
"Often ‘what’s old is new again’, so a big part of the innovation process involves looking back at the history and evolution of a package type and either reverting to early ways of implementation with a modern spin or improving outdated methods of execution. As we a
Continue reading this story and get 24/7 access to Beauty Packaging for FREE
FREE SUBSCRIPTION
