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    Features

    Creating ‘Solutions-Based’ Innovative Packaging

    ...

    Creating ‘Solutions-Based’ Innovative Packaging
    Thinking outside the bottle—no spills, no leaks—and ready to go anytime, anywhere: Metapack worked with the Diptyque brand to create the first scented ribbon dispenser made by a perfume brand.
    Creating ‘Solutions-Based’ Innovative Packaging
    David Luttenberger, global packaging director, Mintel
    Creating ‘Solutions-Based’ Innovative Packaging
    HCT Group has launched an entire packaging program (HCT EMA, Eco Modern Approach) dedicated to sustainable packaging innovations, including a line of mono-material components made from 100% PET.
    Creating ‘Solutions-Based’ Innovative Packaging
    Jess Abrams, executive director, product development, Global Makeup Center of Excellence & Shiseido Makeup (Photo: Andrew Werner)
    Creating ‘Solutions-Based’ Innovative Packaging
    Rhonda Wehbe, senior packaging engineer, Milk Makeup
    Creating ‘Solutions-Based’ Innovative Packaging
    Milk Makeup’s lineup of solid makeup and skincare items appeared as new formats in their product categories.
    Creating ‘Solutions-Based’ Innovative Packaging
    Roberts Beauty’s DropStick Contour features an out-of-the-ordinary profile.
    Creating ‘Solutions-Based’ Innovative Packaging
    Asquan’s latest launch, Semi Circle, is described as “a minimal yet dramatic shift away from the norm, with multiple decoration possibilities and a striking aesthetic that lends itself perfectly to social media.”
    Creating ‘Solutions-Based’ Innovative Packaging
    Golden Arrow specializes in using molded fibers for primary and secondary packaging—and says sustainability has been woven into their innovation process.
    Creating ‘Solutions-Based’ Innovative Packaging
    Metapack has created a range of stock models made of zamac that are refillable, such as pursers, compacts, perfume stick containers and lipstick containers.
    Creating ‘Solutions-Based’ Innovative Packaging
    HLP Klearfold has introduced their new Klearfold RPET100 premium-quality plastic folding cartons, made with 100% (PCR) content
    Creating ‘Solutions-Based’ Innovative Packaging
    Holiday compacts from MG New York elevate deco with 4-color printing on holographic foil, heavy multilevel embossing and 3D raised printing in white for the Bobbi Brown logo.
    Creating ‘Solutions-Based’ Innovative Packaging
    Anisa International’s Liquid Drops brush collection has recessed silicone reservoirs that allow the consumer to custom blend their beauty routine right in their product applicator.
    Creating ‘Solutions-Based’ Innovative Packaging
    The jar for Kiehl’s Pure Vitality Skin Renewing Cream is topped with an innovative dispensing material that enables the consumer to “push” droplets of the product from the container, while still maintaining the remaining product’s full efficacy.
    Creating ‘Solutions-Based’ Innovative Packaging
    The vision for Shiseido’s Synchro Skin Self-Refreshing Foundation was a pump that didn’t look like a traditional pump, that would surprise and delight the consumer.
    Creating ‘Solutions-Based’ Innovative Packaging
    Hana Innovation has designed and created a 2ml refillable click pen that’s airless, dosage and refillable.
    Creating ‘Solutions-Based’ Innovative Packaging
    Virospack recently introduced a first-of-its-kind dropper with a metallic massager tip, which provides an instant cooling effect to skin.
    Creating ‘Solutions-Based’ Innovative Packaging
    A patent pending dual-neck vial at Siloa Inc., allows two dispensing systems supporting a single product.
    Creating ‘Solutions-Based’ Innovative Packaging
    An innovative compact design at FusionPKG includes a cover that transforms into a slim, premium brush for a modern, sleek look and unique user experience.
    Creating ‘Solutions-Based’ Innovative Packaging
    To satisfy demands regarding athleisure, WWP recently produced Lululemon’s self-care line of multifunctional products, packaged in ‘gender neutral’ colors.
    Creating ‘Solutions-Based’ Innovative Packaging
    Texen Beauty Partners developed a “beauty-to-go perfumed paintbrush” for Mugler, which offers a new gesture in fragrance application; it is also refillable.
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    • Making the Package That Is Both Sustainable and Upscale
    Jamie Matusow, Editor-in-Chief12.10.19
    The term “Innovative Packaging” has become increasingly more complex and subject to interpretation. No longer can a product be defined as innovative simply according to its look and function—or even its uniqueness or novelty in the marketplace. Today’s standout beauty products must evoke emotional connections through packaging innovation—and be immediately clear as to how they will be meaningful, practical and problem-solving.

    It’s in large part a shift from the “disruptive” innovation mindset that has dominated the design industry for 15 years, to thinking about creating “solutions-based” innovation, according to David Luttenberger, global packaging director, Mintel.

    The difference, explains Luttenberger, is consumers may find a package on shelf and understand that it is different. “But,” he cautions, “if they don’t understand why it is different, and more importantly, what that difference means to them personally, then it truly is a disruption—a disruption to their shopping experience, their use experience, and pos

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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