• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Coty Appoints Chief Procurement Officer

    Lageen Tubes Launches Mono-Material PE Tube Solutions

    Jason Jones Loses Battle with Covid-19

    Weleda Celebrates 100 Years By 'Opening' Its Gardens

    TBM Offers New Turnkey Range—Cocoon Skin
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Coty Appoints Chief Procurement Officer

    TBM Offers New Turnkey Range—Cocoon Skin

    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

    P&G Reports Q2 Results

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Beiersdorf

    Kao

    Mary Kay

    L’Oréal

    Johnson & Johnson
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    USS LLC

    CPP Global

    Coverpla Inc.

    Yonwoo/PKG

    3C Inc.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Instagram-Ready Innovative Packages

    How influential is Instagram in developing—and understanding—innovative packaging?

    Instagram-Ready Innovative Packages
    Related CONTENT
    • Creating ‘Solutions-Based’ Innovative Packaging
    • More Than Just Shaving
    • Jumpstarting the Innovation Process
    • CEW Indie65 Celebrates Independent Beauty Businesses
    • A 'Charlie's Angels' Hair Campaign Debuts
    Jamie Matusow, Editor-in-Chief12.05.19

    Weighing in on the importance of Instagram, six experts spoke to Beauty Packaging about the popular app, and how it influences the beauty business.

    Photo above: screenshot via Instagram/fraya.beauty

    Mintel’s social media analyst, Sara Nettesheim

    “It is my opinion that Instagram is extremely important in terms of helping consumers understand packaging innovation; 46% of U.S. women aged 18-24 who use beauty products get information about said products on Instagram, making the platform one of the first places consumers go for product education.”

    Jess Abrams, executive director, product development, Global Makeup Center of Excellence & Shiseido Makeup

    “Instagram and other social media platforms have become our consumer feedback barometer. The sentiment shared helps brands gather quick learnings regarding product performance (in packaging and formulation) in order to quickly react and improve the consumer experience.”

    Kristen Corso, director of marketing and product development, Roberts Beauty

    “Instagram is the most influential showroom in the world. Many consumers are discovering brands and products solely through this platform. This is why the innovation or product development process must consider how the product will appear on the feed. The new shelf appeal is standing out enough to get the consumer to stop scrolling for a few seconds and give the product some dwell time.”

    Sarina Godin, chief product officer, Anisa International

    “It’s extremely influential in showcasing innovation and allowing the consumer to better understand the message from the brand. A picture can speak a thousand words and letting the world see for themselves the innovation that brands launch is extremely important.”

    Thomas Chun, project engineer, packaging innovation, HCT Group

    “We are constantly testing new materials and finishes, creating custom decoration finishes and adding innovative patterns to our existing stock products for our customers who are looking to create packaging that really stands out on social media. Our new Swirl Caps and Swirl Sifters feature an innovative pattern on the sifter or inner cap that is not only very eye-catching, but also is very functional.”

    Rhonda Wehbe, senior packaging engineer, Milk Makeup

    “It is almost foolish for a brand to not consider Instagram when designing a product or a campaign. It is free marketing insight into what matters to their consumer.”

    Read More

    Feature: Creating ‘Solutions-Based’ Innovative Packaging
    Related Searches
    • www.beautypackaging.com
    • app
    • beautypackaging
    • Caps
    Suggested For You
    Creating ‘Solutions-Based’ Innovative Packaging Creating ‘Solutions-Based’ Innovative Packaging
    More Than Just Shaving More Than Just Shaving
    Jumpstarting the Innovation Process Jumpstarting the Innovation Process
    CEW Indie65 Celebrates Independent Beauty Businesses CEW Indie65 Celebrates Independent Beauty Businesses
    A A 'Charlie's Angels' Hair Campaign Debuts
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    Sizing Up the Skincare Market Sizing Up the Skincare Market
    Toni Ko To Launch New Beauty Brand Toni Ko To Launch New Beauty Brand
    Avon Introduces Distillery Avon Introduces Distillery
    ‘New Models of Aspiration’ Shape 2019 Industry Trends ‘New Models of Aspiration’ Shape 2019 Industry Trends
    Trends Shaping the Industry in 2019 Trends Shaping the Industry in 2019
    The ‘Green Packaging’ Conundrum The ‘Green Packaging’ Conundrum
    Sustainable Packaging: The New Conversation Sustainable Packaging: The New Conversation
    Lady Gaga Lady Gaga's Fans Are Excited About Haus Beauty

    Related Online Exclusives

    • Euromonitor Announces 2021’s Top 10 Global Consumer Trends

      Euromonitor Announces 2021’s Top 10 Global Consumer Trends

      The business impact of ‘Covid-transformed’ priorities heading into the new year.
      Alison Angus, head of lifestyles and, Gina Westbrook, director of consumer trends, Euromonitor International 01.19.21

    • Cosmetics | Skin Care/Sun Care
      Euromonitor Survey Highlights 2020’s Defining Beauty Trends

      Euromonitor Survey Highlights 2020’s Defining Beauty Trends

      Three shifts that shaped beauty and personal care in 2020.
      Lisa Holmes, Global Head of Surveys, Euromonitor International 01.13.21

    • Cosmetics
      2020 in Review: Top Beauty Stories

      2020 in Review: Top Beauty Stories

      The most viewed beauty industry news on our site for 2020.
      Charles Sternberg, Assistant Editor 12.31.20


    • Cosmetics | Fragrances
      The Biggest Deals & Acquisitions of 2020

      The Biggest Deals & Acquisitions of 2020

      Revisit the most important purchases and sales of the past year.
      Charles Sternberg, Assistant Editor 12.23.20

    • How Top Cosmetic Packaging Suppliers Define ‘Innovation’

      How Top Cosmetic Packaging Suppliers Define ‘Innovation’

      Innovation has many facets—here’s how beauty industry suppliers define it.
      Jamie Matusow, Editor-in-Chief 12.14.20

    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Beauty Brand Execs Speak on the Challenges of Water Usage

      Beauty Brand Execs Speak on the Challenges of Water Usage

      There’s a growing call to protect the cosmetics industry staple that’s also one of the Earth’s most valuable resources.
      Jamie Matusow, Editor-in-Chief 12.14.20


    • Editorial Insight: Newness Marks Beauty 2020

      Editorial Insight: Newness Marks Beauty 2020

      We often see newness in the beauty industry—and the word is now in the Oxford English Dictionary. Here's what's new in our December 2020 issue.
      Jamie Matusow, Editor-in-Chief 12.04.20

    • Sustainable Pkg/Practices
      Beautycounter & Ethique Discuss

      Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

      Beautycounter's Gregg Renfrew & Ethique's Brianne West discuss winning CEW's Beauty Award for Sustainability with Firmenich's Juliette Sicot-Crevet.
      Nancy Jeffries, Correspondent 11.23.20

    • CEW

      CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

      Executives at Glossier and HUDA Beauty, both CEW Beauty Award Indie winners, discuss digital marketing strategies at a virtual roundtable on Nov 16th.
      Nancy Jeffries, Correspondent 11.23.20


    • NPD

      NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year

      NPD's Larissa Jensen spoke to guests about beauty marketing trends in 2020 as part of the CEW's 2020 Beauty Awards virtual event on November 12.
      Nancy Jeffries, Correspondent 11.23.20

    • CEW

      CEW's 2020 Beauty Awards Mark Multi-Day Virtual Event

      Beauty industry executives attended the entertaining virtual celebration hosted by Jill Kargman, writer and star of Bravo's Odd Mom Out—here's the play-by-play.
      Nancy Jeffries, Correspondent 11.19.20

    • Printing/Decorating
       Beauty Is in the Eye of the Packaging: Holograms Are Crucial in Preventing Counterfeits

      Beauty Is in the Eye of the Packaging: Holograms Are Crucial in Preventing Counterfeits

      While holograms ensure cosmetics and beauty products catch the consumer’s eye, the technology is also crucial in fighting counterfeit cosmetics.
      Dr. Paul Dunn, chair of the International Hologram Manufacturers Association 11.05.20


    • Bottles/Jars | Caps/Closures | Decorative Effects | Fragrances | Glass | Package Development
      Celebrating Packaging of the Year at the Fragrance Foundation Awards

      Celebrating Packaging of the Year at the Fragrance Foundation Awards

      Gucci The Eyes of the Tiger, Eau De Juice Pure Sugar, & K by Dolce & Gabbana found inspiration in a vintage apothecary, a juice box, & a crown.
      Marie Redding, Senior Editor 09.17.20

    • Fragrances
      Everything That Happened at The Fragrance Foundation Awards

      Everything That Happened at The Fragrance Foundation Awards

      The Fragrance Foundation Awards went virtual for 2020 -- here's how it went.
      Marie Redding, Senior Editor 09.14.20

    • Made in USA
      Looking to the Future of Domestic Cosmetic & Packaging Manufacturing

      Looking to the Future of Domestic Cosmetic & Packaging Manufacturing

      Predictions from researchers and beauty industry suppliers
      Jamie Matusow, Editor-in-Chief 09.07.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • JLo Beauty Launches At Sephora & Amazon
    • Carmen Electra Launches Gogo Skin Care
    • Mynd Spa Closes Its Doors, Formerly Elizabeth Arden Red Door
    • Redken Unveils Acidic Bonding Concentrate Range
    Breaking News
    • Coty Appoints Chief Procurement Officer
    • Lageen Tubes Launches Mono-Material PE Tube Solutions
    • Jason Jones Loses Battle with Covid-19
    • Weleda Celebrates 100 Years By 'Opening' Its Gardens
    • TBM Offers New Turnkey Range—Cocoon Skin
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login