• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’

    HASK Beauty Enters Exclusive Partnership with Amazon

    Garance Doré Launches Made in France Skincare Line

    The World’s Most Popular Perfumes & Celebrity Fragrances

    Ulta Beauty Launches Retail Media Network
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages

    Hands-Free & Hygienic Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’

    Makeup Returns to the Spotlight, As Skincare Lags Behind

    HASK Beauty Enters Exclusive Partnership with Amazon

    Garance Doré Launches Made in France Skincare Line

    The World’s Most Popular Perfumes & Celebrity Fragrances
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores

    Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives
    Top 20 Companies
    Revlon

    Coty

    Amway

    L’Oréal
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Big Sky Packaging

    Epopack Co. Ltd

    Yuan Harng Co. Ltd.

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Instagram-Ready Innovative Packages

    How influential is Instagram in developing—and understanding—innovative packaging?

    Instagram-Ready Innovative Packages
    Related CONTENT
    • Roberts Beauty
    • Creating ‘Solutions-Based’ Innovative Packaging
    • More Than Just Shaving
    • Jumpstarting the Innovation Process
    • CEW Indie65 Celebrates Independent Beauty Businesses
    Jamie Matusow, Editor-in-Chief12.05.19

    Weighing in on the importance of Instagram, six experts spoke to Beauty Packaging about the popular app, and how it influences the beauty business.

    Photo above: screenshot via Instagram/fraya.beauty

    Mintel’s social media analyst, Sara Nettesheim

    “It is my opinion that Instagram is extremely important in terms of helping consumers understand packaging innovation; 46% of U.S. women aged 18-24 who use beauty products get information about said products on Instagram, making the platform one of the first places consumers go for product education.”

    Jess Abrams, executive director, product development, Global Makeup Center of Excellence & Shiseido Makeup

    “Instagram and other social media platforms have become our consumer feedback barometer. The sentiment shared helps brands gather quick learnings regarding product performance (in packaging and formulation) in order to quickly react and improve the consumer experience.”

    Kristen Corso, director of marketing and product development, Roberts Beauty

    “Instagram is the most influential showroom in the world. Many consumers are discovering brands and products solely through this platform. This is why the innovation or product development process must consider how the product will appear on the feed. The new shelf appeal is standing out enough to get the consumer to stop scrolling for a few seconds and give the product some dwell time.”

    Sarina Godin, chief product officer, Anisa International

    “It’s extremely influential in showcasing innovation and allowing the consumer to better understand the message from the brand. A picture can speak a thousand words and letting the world see for themselves the innovation that brands launch is extremely important.”

    Thomas Chun, project engineer, packaging innovation, HCT Group

    “We are constantly testing new materials and finishes, creating custom decoration finishes and adding innovative patterns to our existing stock products for our customers who are looking to create packaging that really stands out on social media. Our new Swirl Caps and Swirl Sifters feature an innovative pattern on the sifter or inner cap that is not only very eye-catching, but also is very functional.”

    Rhonda Wehbe, senior packaging engineer, Milk Makeup

    “It is almost foolish for a brand to not consider Instagram when designing a product or a campaign. It is free marketing insight into what matters to their consumer.”

    Read More

    Feature: Creating ‘Solutions-Based’ Innovative Packaging
    Related Searches
    • hct
    • innovation
    • beautypackaging.com
    • Beauty Packaging
    Suggested For You
    Roberts Beauty Roberts Beauty
    Creating ‘Solutions-Based’ Innovative Packaging Creating ‘Solutions-Based’ Innovative Packaging
    More Than Just Shaving More Than Just Shaving
    Jumpstarting the Innovation Process Jumpstarting the Innovation Process
    CEW Indie65 Celebrates Independent Beauty Businesses CEW Indie65 Celebrates Independent Beauty Businesses
    A A 'Charlie's Angels' Hair Campaign Debuts
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    Sizing Up the Skincare Market Sizing Up the Skincare Market
    Toni Ko To Launch New Beauty Brand Toni Ko To Launch New Beauty Brand
    Avon Introduces Distillery Avon Introduces Distillery
    ‘New Models of Aspiration’ Shape 2019 Industry Trends ‘New Models of Aspiration’ Shape 2019 Industry Trends
    Trends Shaping the Industry in 2019 Trends Shaping the Industry in 2019
    The ‘Green Packaging’ Conundrum The ‘Green Packaging’ Conundrum
    Sustainable Packaging: The New Conversation Sustainable Packaging: The New Conversation

    Related Content

    • Roberts Beauty

      ...
      Kristen Corso, VP of Marketing 06.09.21

    • Applicators | Bottles/Jars | Brush Fibers | Compacts | Cosmetics | Decorative Effects | Dispensers | Eco-friendly | Fragrances | Glass | Mascara Containers | Metal | Printing/Decorating | Skin Care/Sun Care | Stock Pkg | Sustainable Pkg/Practices
      Creating ‘Solutions-Based’ Innovative Packaging

      Creating ‘Solutions-Based’ Innovative Packaging

      ...
      Jamie Matusow, Editor-in-Chief 12.10.19

    • Men
      More Than Just Shaving

      More Than Just Shaving

      ...
      Bajeerah LaCava, Contributing Writer 12.10.19


    • Cosmetics | Decorative Effects | Design Capabilities | Package Development | Printing/Decorating
      Jumpstarting the Innovation Process

      Jumpstarting the Innovation Process

      Looking at other industries can be a great inspiration.
      Jamie Matusow, Editor-in-Chief 12.05.19

    • CEW Indie65 Celebrates Independent Beauty Businesses

      CEW Indie65 Celebrates Independent Beauty Businesses

      The event recognized an array of Indie brands ranging in size from $1 Million to $1 Billion.
      Nancy Jeffries, Correspondent 11.27.19

      Trending
      • Ulta Beauty Launches Retail Media Network | Beauty Packaging
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Innisfree Accused Of ‘Green Washing’ And ‘Misleading’ With Label | Beauty Packaging
      • The World’s Most Popular Perfumes & Celebrity Fragrances | Beauty Packaging
      Breaking News
      • Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      • HASK Beauty Enters Exclusive Partnership with Amazon
      • Garance Doré Launches Made in France Skincare Line
      • The World’s Most Popular Perfumes & Celebrity Fragrances
      • Ulta Beauty Launches Retail Media Network
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      What Are You Reading?
      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 21
      Iterative Scopes Expands its Senior Leadership Team
      Viz.ai Raises $100 Million in Series D Funding
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      P&G Closes HQ Due To Security Threat, Launches New Hair Care Line
      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Launches Collagen Infusion
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Brook + Whittle's new acquisition, SunDance goes to HP and more
      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Kimberly-Clark to Expand Diaper, Wipes Production in Brazil; The Honest Company to Sell Diapers, Wipes at Walmart & More
      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most Read Stories This Week—May 21
      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login