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    Editorial

    The ‘Green Packaging’ Conundrum

    ...

    Related CONTENT
    • Luxe Pack New York: It’s a Hit at Javits
    • Show-Stopping, Eco-Conscious Toppers
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    • Sustainable Packaging: Why ‘Green’ Is on Everyone’s Lips
    Jamie Matusow, Editor-in-Chief07.26.19
    As consumers (beauty and other) clamor for ‘green’ packaging, brands and suppliers aim to provide innovative solutions that satisfy all parties. But while there have been impressive strides, there’s no question that confusion abounds when it comes to “truly earth-friendly” material choices.

    It may be one of the most complicated issues that the beauty industry has faced—and it prevails in every category. Just when recycling has become almost commonplace to many, China no longer accepts our plastics. While certain countries and brands target the cutback of plastics in general, some industry experts tout its unique properties to safeguard formulas and functionality—as well as protect packs in transit.

    This has also created a rise toward aluminum, glass and refillables as suitable options.

    At Luxe Pack New York (read the review), sustainability was the overriding theme, from conversation on the show floor to experts’ panels in the conference room. In many cases, suppliers are the ones tasked with educating the brands, although many exhibitors at LPNY commented on the fact that brand representatives are very knowledgeable and clear in their specifications.

    In this month’s feature article on Stock Packaging, Juan Bruna, business development director, Tri-Seal, a Tekni-Plex business, says, “There isn’t a packaged product out there today that isn’t being impacted by environmental considerations.” He acknowledges that “eco-friendly” can be a tricky concept to navigate and continues to benefit from modern-day problem solving.

    At Beauty Packaging’s panel at Luxe Pack New York, titled, “Sustainable Packaging: The New Conversation,” Allan Hafkin, vice president of packaging development at The Estée Lauder Companies, spoke about his personal conundrum regarding sustainability.(Read his article here.)


    We’d also like to announce that Allan has joined Beauty Packaging’s Board of Advisors as of this month—and we look forward to tapping his vast industry knowledge. He steps in as Henry Renella, former senior vice president for global package development, The Estée Lauder Companies, departs. We thank Henry for his many years of friendship and collaboration!

    We also welcome Jess Abrams to our Board this month. As executive director, product development-Global Makeup Center of Excellence & Shiseido Makeup, her involvement is highly anticipated.

    Last, you’ve undoubtedly noticed that this month’s issue includes Beauty Packaging’s invaluable, annual Buyers’ Guide in print  and online at BeautyPackaging.com), which lists hundreds of companies by category and name. We hope you use it often as you search for sustainable solutions and packaging needs of all kinds. It’s an exciting time for cosmetic packaging innovation.

    Enjoy the summer!
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