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    Features

    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

    The 9th NYC edition showed the makeup category remains vibrant with flawless formulations and Instagrammable packaging -- and skincare cleans up.

    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Once again, the Innovation Tree was front and center at the entrance to the show.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    WWP’s 2-in-1 Regenerate Brow Gel helps reverse gray and stimulate hair growth.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Cosmopak earned a place on MakeUp in NewYork’s Innovation Tree for their 100% PCR PET lipstick, part of their Clean Collection, available in natural and injected colors.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Cosmopak earned a place on MakeUp in NewYork’s Innovation Tree for their 100% PCR PET lipstick, part of their Clean Collection, available in natural and injected colors.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    At Wormser, a cosmetics line decorated with a water-transfer effect gives the illusion of marble.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Making a ‘point’ at Roberts Beauty with a variety of pens and tips, featuring designs from Caligraphy to Pivot products.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    SamHwa’s latest ampoules for cosmetics and skincare are being offered as turnkey items.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    A 30-diameter dual-cap dropper tube, from Yonwoo/PKG, is ideal for skincare or color cosmetics; it holds two formulas—1 in the tube and 1 in the cap.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    At the Beauty Packaging stand: Jay Gorga, Jamie Matusow
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    A gorgeous series of YSL lipsticks with various decorative options, on display at Axilone
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Stefanie Gunz, deputy head of marketing, GEKA GmbH, shows Beauty Packaging the New Age Collection, which highlights the seasonal neon trend.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Sandra Maguarian, MakeUp In show manager and co-founder, with Jamie Matusow
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Schwan’s ‘Lagom’ color cosmetics range combines sustainability and luxury with high-end textures, and is meant for a ‘natural’ look.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    California Dream is part of Faber-Castell Cosmetics’ ‘American Beauty’ collection, which celebrates the opening of the company’s new factory in Illinois.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    At MG New York, combined deco techniques provide an ultra-luxe touch, such as spot varnish and cold stamping.
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Lady Burd Cosmetics (L-R): Christine Gabrielsen, Barbara Silverman, Brendan Schmall, Mary Scott, Jamie Cerverizzo
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Jamie Matusow, Wolfram Leistner, Jay Gorga
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Baralan (L-R): Luisa Kamelhar, Tom Harris, Caroline Baranes, Robert Lopez, Francia Pelissier-Laguerre
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Beauty Packaging (L-R): Jamie Matusow, Jay Gorga, Jennifer Niemann
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Beauty Packaging (L-R): Marie Redding, Jamie Matusow, Morgan Vaughan, Tom Morford, Ashley Heilig
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    At the CIBS booth (L-R): Jenifer Brady, CIBS president with CIBS members Donna Kenny and Anthony Di Maio
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Derik Industrial: Rick Persons, Cally Vlahos
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    CDG/A WWP Company: Alison Kohlenstein (L); Holly Benda
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    SamHwa USA (L-R): Philip Cho, Mr. CC Kim, April Eun-Yeong Lee
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Libo team
    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    Yonwoo/PKG (L-R): Ashley Kraus, Earl McCurdy, Andrew McCurdy, Kathy Harvey, Kelly Cunningham, Curt Altmann, Edward Csaszar, Eric Csaszar
    Jamie Matusow, Editor-in-Chief11.01.19

    Makeup and Skincare paired up for a lively two days at MakeUp in NewYork on September 11-12 at Center415 in the heart of Midtown Manhattan. The 9th edition of the popular show featured 114 exhibitors in formulation, packaging, full-service, accessories and design.

    Organizers attracted 18 new exhibitors this year, with seven of them from Italy. Korean innovation was also well represented with about 20 suppliers; others traveled from France, China and Germany, as well as Canada and the U.S.

    The ever-popular Innovation Tree was again representative of the most creative products from show exhibitors. About a third of this year’s exhibitors submitted entries, which were then vetted by a team of beauty specialists. In total, 73 new products, including six accessories, 26 formulations, 24 full service and 17 packaging solutions, were selected.

    Trends in the makeup category leaned toward well-being, self-care routines, sustainability and a safe environment with creamy textures, formulas rich with essential oils, as well as the use of natural or bio-sourced ingredients. A number of containers we

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