Toni Ko -- the entrepreneur who created NYX Cosmetics in 1999, and then sold the company to L'Oreal in 2014, is back in the beauty business.
Ko has created Bespoke Beauty Brands, LLC - and the new company's first cosmetic line will launch on October 16th.
The brand's 'face' is @KimChi_Chic , a queen, performer, and Instagram sensation with 1.8 million followers. She is also a TV personality, best known for being a finalist on Season 8 of "RuPaul's Drag Race."
The collection, KimChi_Chic Beauty, is founded on the belief of beauty for all. It features a high-quality, limited-edition eyeshadow palette with 18 colors called Rainbow Sharts, creamy glittery eyeshadows, and high gloss, sparkling, liquid lip glosses.
KimChi_Chic comments, "There's no standard when it comes to who, what, when, where or how you apply your makeup. Our only rule is to have fun, and add color to the rainbow of your life."
Packaging Inspired by Anime
The packaging for 'Rainbow Sharts' features exclusive art designed by artist Harry Hambley, whose cartoon, Ketnipz, is a genderless pink bean that promotes positivity, while sharing his amusing takes on life.
The character has also become a celeb on IG, with 1.3 million followers.
The eyeshadow palette's packaging features the Bean, @KimChi_Chic, and Bean's infamous buddy, Doggo.
Photos via Instagram/KimChiChicBeauty