• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Former L’Oréal Exec Joins Glossier

    Lancôme Reveals New Global Sustainability Program

    First-Ever Skincare Line Focuses on Iron To Prevent Aging

    L’Oréal Reports Jump in Sales for First Quarter of 2021

    Young King Hair Care Launches in Target and Walmart Stores
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Former L’Oréal Exec Joins Glossier

    Lancôme Reveals New Global Sustainability Program

    First-Ever Skincare Line Focuses on Iron To Prevent Aging

    L’Oréal Reports Jump in Sales for First Quarter of 2021

    Young King Hair Care Launches in Target and Walmart Stores
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Amway

    Beiersdorf

    Oriflame

    Chanel

    Coty
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Neenah Packaging

    APC Packaging

    JSN Cosmetic Packaging

    Paklab

    Derik Industrial USA
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Edition Spéciale by Luxe Pack is Postponed

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    More Than Just Shaving

    ...

    More Than Just Shaving
    BULK HOMME offers men a simple three-step skincare line: THE FACE WASH, THE TONER and THE LOTION in easy-to-use pouches.
    More Than Just Shaving
    At the Consigliere shop in New York City, men can shop for multiple lines of products specifically designed with their needs in mind.
    More Than Just Shaving
    Giorgio Armani Acqua di Gio Absolu Instinct packaging from Quadpack Industries features a finely engraved and stained cap made of wood from sustainably managed forests.
    More Than Just Shaving
    Dollar Shave Club’s line features super matte and glossy finishes, along with silk screened graphics on bottles and tubes from Berry Global.
    More Than Just Shaving
    In addition to beard balms and colognes, The Man Shop line offers skincare designed specifically for men, in functional, timeless packaging.
    Related CONTENT
    • Premi Beauty Industries
    • Deco That Tells a Brand’s Story
    • Instagram-Ready Innovative Packages
    • NPD Predicts ‘A Solid Holiday 2019 Performance’ for Beauty
    • NPD Says Prestige Beauty Rose 1% in Q3
    Bajeerah LaCava, Contributing Writer12.10.19
    Men have been using gender-specific products for decades when it comes to shaving, shampoo and deodorant. While that segment continues to experience steady growth, a pattern Orbis Research’s Global Men’s Grooming Products Market Report predicts will continue through 2025, men are expanding what they are looking for and companies are growing and changing their product lines to meet the increasing demand.

    Euromonitor International’s research also shows increased growth in the market and found that retailers are expanding their men’s grooming sections, larger companies are acquiring smaller ones in the men’s market to expand their portfolios and smaller brands are launching new products to meet the demands of consumers.

    Entrepreneurial Spirit

    In New York City, entrepreneur Chad Beightol witnessed the increased demand in his own retail shop, The Lodge, where he focused on accessories for men.  Approximately two years ago, he launched his own brand, The Man Shop, first focusing on fragrances and later expanding the line to include beard care and skincare.  Then, in the spring of 2019, he opened CONSIGLIERE, a men’s beauty retailer with both an online store and a retail space. 

    “I realized that there were very few places for guys to go and get in-person advice and try products out.  The beauty-focused specialty retailers like Sephora, Ulta, Blue Mercury were doing a fantastic job serving women, but they didn’t do as well of a job taking care of men’s needs.  Mass retailers and drugstores often have a broad selection of products, but you go in there and you’re on your own.  No advice, no product to try out.  Just guesswork.  We give advice on every grooming need, we’ve vetted our products thoroughly, and everything has a tester so you can know on-the-spot how something will work for you,” Beightol says. 

    The Man Shop’s beard balms, with fun, creative names based on the scents such as Mane Squeeze and Bae, have proven to be popular along with the brand’s colognes, according to Beightol.  But, he adds, more treatments for the eyes and skin are coming soon. 

    Providing Self-Care

    Larissa Jensen, executive director, beauty industry analyst, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—says that “men’s prestige skincare grew +4 percent over the last year, with the greatest growth coming from moisturizer and shave-face.”  She reports the growth for those products are “+6 percent and +8 percent, respectively.”

    Julie Vergnion, category manager skincare division, Quadpack Industries, explains the growth is coming as male consumers change their views.  “New generations of male consumers embrace beauty as part of their daily routine, way beyond moisturizing after shaving.  There is a general tendency among men towards greater self-care,” she says.

    Chiara Badavelli, marketing manager, Premi Beauty Industries, is seeing similar trends.  “I think that in the next years the trend for men’s products will be more for skincare products with high level performance and the segment that will grow more will be the one of luxury/prestige products to buy on specific e-commerce beauty shops,” she says.

    Dr. Max Pharma’s new Nuance line for men is just one example.  It includes a daily energizing gel, a night cream and aftershave, products packaged in 50ml Airglass from Premi Beauty Industries.

    WHEN BEAUTY! is also looking to meet the demands from men with its new SUPER WHEN for MEN line.  The products, which include a three-step skincare routine, are described by the company as the “first ever line developed to address common skin-aggressors for men such as micro dust, environmental stress and pollution, frequent shaving, sebum and sweat.”

    Jin Han Lee, founder, WHEN BEAUTY!, says he has been seeing the demand for men’s products growing faster than the same category for women.  “Men are becoming more aware of the different skincare and hair products as grooming needs have increased (a popular trend is now to have beards or some type of facial hair); social media posts of good looking people (on Instagram, Pinterest, YouTube, etc.) and apps like the ‘aging app’ to show what you will look like when you are older, are motivating more men to take care of their skin and body,” Lee says.

    Gender-Neutral Options

    The impact of social media on sales and growth of certain segments is especially prevalent among Millennials, who have an increasing interest in gender-neutral products.

    “Thanks to YouTubers and bloggers, the concept of genderless makeup started to become popular.  Iconic brands such as CoverGirl signed up male models for their campaigns,” says Sonia Cerato, category manager makeup division, Quadpack.

    Vergnion adds, “Gender-neutral is the future.  The lines are being blurred and the market is becoming more inclusive than ever.  A case in point is Chanel’s appointment of transgender model Teddy Quinlivan.  More brands will follow in that direction, targeting consumers not by gender but by personality.” 

    Vergnion also points to the packaging Quadpack recently designed for Cult Care as an example.  The new unisex pro-biotic face cream is housed in a 60ml glass jar and features an engraved cap made of sustainably sourced ash.

    Takuya Noguchi, CEO of BULK HOMME, a Japanese men’s skincare brand agrees there are changes happening.  Noguchi, a Millennial himself, launched his line in 2013 at the age of 24. “I feel that men’s aesthetics are improving all over the world with the facts of increasing fitness orientation as a global trend, borderless gender and culture, and the spread of SNS [social networking service],” he says.

    BULK HOMME primarily offers products packaged in a pouch design and recently announced it will be adding products in February 2020 featuring onsen hot spring water and fruit extracts.  It also announced that it will be expanding from Japan, South Korea and Taiwan and into the European market next year.

    Another area of growth where the gender lines are becoming more blurred is the use of ingredients such as cannabidiols (CBD) in men’s products, much in the same way it has already been used in women’s products, reports Marny Bielefeldt, vice president of marketing, Alpha Packaging.  “Hemp-based CBD will show up in pain relief products, energy supplements and topical lotions that will be available in men’s products at mainstream retailers,” she says. 

    While many of those types of products are light-sensitive and require darker plastic bottles and jars, there is still a strong desire for clear bottles, Bielefeldt adds. “We also see sustainability becoming more important to male consumers, and that extends to the packaging.  There is a lot of interest in 100% post-consumer (recycled) plastic packaging, and some brand owners are moving away from dark plastic bottles to clear bottles, which recyclers prefer over colored bottles,” she explains.

    Packaging Matters

    The desire for more traditional masculine packaging is also still prevalent, particularly when it comes to customers from Generation X, says Isabelle de Maistre, category manager fragrance division, Quadpack. 

    One example, she says, is the packaging Quadpack recently produced for Giorgio Armani Acqua di Gio Absolu Instinct, which includes a finely engraved and stained cap made of wood from sustainably managed forests.

    Mike Cabanski, sales director, beauty and personal care, Berry Global, also has seen the market remain strong for gender-specific packaging. 

    “Men are looking for a visual cue so they know this is ‘their’ product.  Masculine colors, design, graphics and finishes, as well as distinctive shapes, help communicate this message.  At Berry, we have seen brands use spirits style bottles, like flasks or 50ml bottles, to connote that barbershop, uber-masculine effect,” he says. 

    One of Berry’s customers, Dollar Shave Club, which sells razors and other grooming products online, uses super matte and glossy finishes along with silk screened graphics, “distinctive colors, design and finishes to reinforce their brand and positioning,” explains Cabanski.

    For his The Man Shop line, Beightol went with a combination of black and blue and created the branding, labeling and packaging around that for all of his products.  “We chose the fonts we use because they felt masculine to me and are a bit fun.  So much modern branding today is hyper minimal, almost always the same lowercase, sans-serif font.  I think that’s a trend and I’m looking for something that is long-term,” Beightol says.

    Bielefeldt too finds clear messages on packaging for men to be essential.  “Men look for something that clearly identifies what the product and the benefits are, which is why you see a lot of simple typography and color-coded labeling to differentiate between attributes.  For example, a brand may use blue type on black bottles for all its products that increase hair thickness, while sculpting products from the same product line might use green type on the same black bottle,” she explains.

    Functional Qualities

    But Dollar Shave Club brand manager Katie Caswell and vice president of product development John Milligan add that above all else their male customers are looking for function. 

    “We’ve found that our guys really appreciate packaging that dispenses product easily whether it is on their shower shelf at home, or on-the-go.  Our members love packaging that both indicates how much to use per dose and lets them use every last bit of product.  If our product or pack doesn’t perform, then our guys will just not buy into cool looks or unnecessary features,” Caswell says. 
    Related Searches
    • bottle
    • design
    • beautypackaging
    • millennials
    Suggested For You
    Premi Beauty Industries Premi Beauty Industries
    Deco That Tells a Brand’s Story Deco That Tells a Brand’s Story
    Instagram-Ready Innovative Packages Instagram-Ready Innovative Packages
    NPD Predicts ‘A Solid Holiday 2019 Performance’ for Beauty NPD Predicts ‘A Solid Holiday 2019 Performance’ for Beauty
    NPD Says Prestige Beauty Rose 1% in Q3 NPD Says Prestige Beauty Rose 1% in Q3
    Beauty Everywhere Beauty Everywhere
    Low MOQs?  No Problem Low MOQs? No Problem
    15. Chanel 15. Chanel
    Lili Reinhart Joins CoverGirl Lili Reinhart Joins CoverGirl
    Simplicity and Function Are Key to Men’s Market Simplicity and Function Are Key to Men’s Market
    Berry Wins Double Berry Wins Double
    Three Key Drivers Impacting Megatrends Three Key Drivers Impacting Megatrends
    YouTube Launches Fashion Channel & YouTube Launches Fashion Channel & 'Beauty Today' Section
    MakeUp in Paris Marks 10 Colorful Years       MakeUp in Paris Marks 10 Colorful Years
    Doubling Down  on Multi-Functional  Packaging Doubling Down on Multi-Functional Packaging

    Related Features

    • Bottles/Jars | Compacts | Cosmetics | Eco-friendly | Eco-friendly | Fragrances | Glass | Men | PCR | Personal Care | PET | Skin Care/Sun Care | Stock Pkg
      Luxe Pack New York: It’s a Hit at Javits

      Luxe Pack New York: It’s a Hit at Javits

      The 17th NY edition draws thousands of attendees for increased conversation around topics of sustainability, full-service and quick-to-market.
      Jamie Matusow, Editor-in-Chief 07.26.19

    • Design Capabilities | Men
      Social Trends Drive Men’s Market

      Social Trends Drive Men’s Market

      Men’s grooming is bolstered by the trending inclusivity movement, in many cases, influencing gender-neutral products that are good for all.
      Belisa Silva, Contributing Writer 03.04.19

    • Bath/Body | Caps/Closures | Decorative Effects | Design Capabilities | Digital Printing | Eco-friendly | Flexibles | Fragrances | Hair Care | Injection Molding | Made in USA | Men | Package Development | PCR | PET | Plastics | Printing/Decorating | Tubes | Turnkey
      Tube Talk

      Tube Talk

      For suppliers, brands and consumers alike, tubes are one of the most convenient and cost-effective packaging solutions.
      Joanna Cosgrove, Contributing Editor 06.01.16


    • Accessories | Airless | Applicators | Bottles/Jars | Brushes | Caps/Closures | Cartons/Boxes | Compacts | Cosmetics | Double Duty | Droppers | Eco-friendly | Eco-friendly | Ethnic | Flexibles | Fragrances | Glass | Lipstick packages | Mascara Containers | Men | Metal | Paper | Paper/Board | Personal Care | PET | Plastics | Sample Sizes | Skin Care/Sun Care | Stock Pkg | Tubes | Wood
      Luxe Pack Monaco: A Magnetic Attraction

      Luxe Pack Monaco: A Magnetic Attraction

      When it comes to prestige packaging in the beauty world, details make the difference.
      Jamie Matusow, Editor-in-Chief 12.07.15

    • Bottles/Jars | Brushes | Cartons/Boxes | Cosmetics | Fragrances | Men | Paper/Board | Personal Care | Plastics | Sets/Kits | Tubes
      Gift Sets Go Beyond the Holidays

      Gift Sets Go Beyond the Holidays

      Packaging several products together in an attractive carton serves a variety of purposes for brands and retailers.
      Joanna Cosgrove, Contributing Editor 11.02.15

    Trending
    • HipDot Launches A Reese's Makeup Collection
    • Ranking The Top 50 Cosmetic Companies
    • Innisfree Accused Of ‘Green Washing’ And ‘Misleading’ With Label
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    Breaking News
    • Former L’Oréal Exec Joins Glossier
    • Lancôme Reveals New Global Sustainability Program
    • First-Ever Skincare Line Focuses on Iron To Prevent Aging
    • L’Oréal Reports Jump in Sales for First Quarter of 2021
    • Young King Hair Care Launches in Target and Walmart Stores
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    AstaReal Astaxanthin Ingredient Receives U.S. Patent Approval
    Study on Kemin’s DailyZz Botanical Blend Uncovers Sleep Quality, Next-Day Performance Benefits
    FDA’s Dr. Cara Welch Opening Speaker at the 9th AHPA Botanical Congress
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    IGL Coatings Announces Partnership in Finland
    Axalta Schedules 1Q 2021 Earnings Conference Call
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Iterative Scopes Announces IBD-Focused Scientific Advisory Board
    Vicarious Surgical, D8 Holdings Corp. Combine Operations in $1.1 Billion Deal
    FDA Grants De Novo Clearance to Medtronic’s GI Genius Model
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bristol Myers Squibb Expands at Cambridge Crossing
    Amgen Completes Five Prime Acquisition
    Sartorius Expands in the UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Former L’Oréal Exec Joins Glossier
    Lancôme Reveals New Global Sustainability Program
    First-Ever Skincare Line Focuses on Iron To Prevent Aging
    Happi

    Latest Breaking News From Happi

    Fragrance Creators Association Celebrates P&G Executive
    Evonik Highlights Solutions for Malodor Reduction
    P&G Emphasizes Small Actions at Home To Be More Sustainable
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI reveals Eugene Singer Award winners at Virtual Spring Summit
    Monadnock Paper Mills joins SGP
    ACTEGA helps converter reach sustainability goals
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Albaad to Add Natural-Based Line in Israel
    First Quality to Discontinue Tampon Operations
    Jessup Installs New Era Coating and Laminating Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    BioMagnetic Sciences Names President and CEO
    Mainstay Medical Launches ReActiv8 in Australia
    Biogennix Rolls Out Agilon Strip Bone Graft
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    LG Display Cuts Down CO2-eq Emissions by 3 Million Tons in 2020
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login