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    Features

    The #Satisfying Package Trend Guides Color Cosmetics

    From Indie to haute couture, color cosmetic brands are relying on packaging that captures the emotions. Here’s a look at current hits—and future directions.

    The #Satisfying Package Trend Guides Color Cosmetics
    Christian Louboutin’s Tape à l’Oeil (eye-catching) Eye Colour collection features clear vials adorned with gold fluted shells that reference Byzantine and Art Déco motifs.
    The #Satisfying Package Trend Guides Color Cosmetics
    In Asia, says Allan Kuo, LoMei Cosmetics, “cosmetic brands tend to cross over with cartoon characters, such as Disney or Line Friends, to boost sales.”
    The #Satisfying Package Trend Guides Color Cosmetics
    Seram offers new customization options in a mercury-free epoxy that can be used alone or in combination with other materials.
    The #Satisfying Package Trend Guides Color Cosmetics
    The PERFECT product range, from Schwan, features sustainable pencils made of renewable wood and uniquely designed to hold new high-tech ingredients.
    The #Satisfying Package Trend Guides Color Cosmetics
    LoMei developed a cork material that can be used for packaging.
    The #Satisfying Package Trend Guides Color Cosmetics
    SeaCliff Beauty provided Rodan + Fields, with a completely custom package produced around the needs of the product which has six color tints.
    The #Satisfying Package Trend Guides Color Cosmetics
    A Dior compact in the Spring-Summer 2019 haute couture collection.
    The #Satisfying Package Trend Guides Color Cosmetics
    A slender weighted cap for Christian Louboutin’s Tape à l’Oeil Eye Colour collection is reminiscent of the designer’s iconic Nail Color design, and is similar to a calligraphy brush.
    The #Satisfying Package Trend Guides Color Cosmetics
    CTK Cosmetics’ Open Mirror Palette, highlights the #satisfying sliding gesture, and offers options with shapes, inserts, windows and more.
    The #Satisfying Package Trend Guides Color Cosmetics
    Peter Philips, creative and image director for Dior Makeup, styled a makeup look of rich and expressive eyes decorated with patterns drawn in thick black lines.
    The #Satisfying Package Trend Guides Color Cosmetics
    This complex compact, which marks the 190th birthday of Guerlain, consists of a dozen pieces. It was produced by TNT Global Manufacturing.
    The #Satisfying Package Trend Guides Color Cosmetics
    Utilizing their strength in plaque development and 3D print, MG New York worked with the Estée Lauder brand on the launch of an eight-pan compact for Violette, a makeup artist and influencer.
    The #Satisfying Package Trend Guides Color Cosmetics
    A ‘magical cascading glitter decoration’ highlights HCP’s Glitter Storm eyeshadow palette for Ciaté London
    The #Satisfying Package Trend Guides Color Cosmetics
    A ‘magical cascading glitter decoration’ highlights HCP’s Glitter Storm eyeshadow palette for Ciaté London
    The #Satisfying Package Trend Guides Color Cosmetics
    Patent-pending threadless magnetic closing vials are a new stock standout from Cosmopak.
    The #Satisfying Package Trend Guides Color Cosmetics
    Albéa’s Onyx + makeup compact incorporates Near Field Communications technology.
    The #Satisfying Package Trend Guides Color Cosmetics
    Ideal for on-the-go applications, SamHwa recently launched airtight stick packaging called Aero Stick.
    The #Satisfying Package Trend Guides Color Cosmetics
    The Kitty Box, a new launch from Winky Lux, can be purchased in a few different ways.
    The #Satisfying Package Trend Guides Color Cosmetics
    Kaja launched a line of “bite-sized” makeup products in the Pantone Color of the Year Coral shade.
    The #Satisfying Package Trend Guides Color Cosmetics
    The Betches Lip Pill Kit from Winky Lux is a limited edition; each pill box contains two Winky Lux best-selling lipsticks.
    The #Satisfying Package Trend Guides Color Cosmetics
    The #Satisfying Package Trend Guides Color Cosmetics
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    Jamie Matusow, Editor-in-Chief03.04.19

    Whether through portability, decorative techniques, sustainability, innovative dispensers or digital connectedness, some of this season’s most popular Color Cosmetics packages—and anticipated reveals—prove that beauty brands aim to capture consumers’ interest with a number of attributes that appeal to the senses. As always, suppliers are pushing the limits in bringing these wishes to reality.

    As the Color Cosmetics market continues to sustain growth—and as consumers, especially Millennials and Gen-Z-ers seem always on the quest for the newest sensation—it’s imperative that brands differentiate themselves in some way. Competition is tight, but the rewards can be bountiful for brands that develop captivating products and packaging. Even a tiny piece of the enormous pie can be significant.

    The global Color Cosmetics market is expected to reach $9.9 billion by 2024 according to

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