How can brands leverage fragrance as an emotional proposition? How can brands create implicit associations through visual cues in modern, relevant and engaging ways?
The slideshow above fetaures seven opportunity areas to consider.
Anthem’s Kirsty Cole, Head of Growth & Sara Jones, Design Director, comment on the insights & inspirations above in more detail — discussing how these brands are leveraging fragrance as an emotional proposition through design. See the Online Exclusive: Smelly Sentiments: A New Wave of Fragrance Expressions