Andrew Culbert02.28.19
Manchester design studio MERó has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.
The online beauty destination has teamed up with YouTube star Jordan to create three new eyeshadow and highlighter palettes. It’s the first time Beauty Bay has collaborated with a social influencer in this way, working hand in hand with Jordan to design all aspects of the merchandise – from the product itself through to the creative packaging elements.
As Beauty Bay’s design partner, and having successfully created Beauty Bay’s new brand identity earlier this year, the team at MERó worked closely with Jordan to ensure that all elements of the packaging present with impact across all digital channels – in particular on YouTube and Instagram.
The packaging designs include a bespoke hand-rendered type face and Jordan’s signature, plus branded stickers are included within each palette that allow consumers to customize their prod
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