Masa Cui, founder and CEO at internationally renowned Chinese makeup brand, Marie Dalgar, will be one of the keynote speakers of the Pentawards Conference at ADF&PCD Shanghai 2019.Marie Dalgar, Others include Yuesai, Pechoin, Marubi and Suntory— just some of the leading packaging designers and international brands that will take to the stage at ADF&PCD Shanghai as part of its Pentawards Conference.
The design-focused program, will run throughout the two-day event, which takes place on March 27 & 28 at the Shanghai Convention & Exhibition Center of International Sourcing. The leading local and international speakers will draw on their own experiences and reveal the creative insights and design thinking that form the basis of their award-winning work.
Paul MacDonald, global brand director of the Easyfairs Packaging Portfolio, comments: “The Pentawards is the most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. It features work from designers who are working at the very top of their game. With this in mind, it is no wonder that it is so popular amongst our visitors, further strengthening our conference programme in the process. It means that the content we can offer our visitors is unparalleled, not only in the region, but also throughout the world. I personally can’t wait to see what the best and brightest minds from the design industry have to say.”
One such name taking to the stage will be Pechoin, one of China’s leading cosmetic brands, which recently rebranded to keep up with the ever-changing marketplace. Cao Zhikui, director of the Brand Design Department at Pechoin, will present “innovation of cosmetic packaging design under cross-border trends.”
Sustainable packaging continues to be one of the most talked about subjects in the world, both in the media and on a personal level, so visitors with a “green” interest will want to attend the talk by Idee Liu, design director at Proya. He will detail the latest in sustainable packaging innovation and analyze consumer reaction to environmental protection.
Sebastien Servaire, CEO and creative director at Servaire & Co, will join forces with leading beauty brand Marubi, to explore its collaborative work and look at how both companies worked together to produce its award-winning packaging.
The Pentawards Exhibit
In addition to The Pentawards Conference, ADF&PCD Shanghai 2019 will also host The Pentawards Exhibit. This will showcase a selection of 2018 winners from the beauty, cosmetics and personal care categories, offering visitors the opportunity to get inspiration from the best and most creative achievements in packaging design from last year. With over 2,000 entries from five continents and 62 countries, this display will feature the best of the best when it comes to packaging design.