Kirsty Cole, Head of Growth, Anthem Benelux04.18.19
It’s well known that smell is the most powerful of all our senses with strong ties to both emotion and memory. Backed up by big brains - The Proust Effect documents the science behind sense memories exploring how even very small sensory stimulus can evoke intense and emotional memories.
But how can brands leverage fragrance as an emotional proposition? How can brands create implicit associations through visual cues in modern, relevant and engaging ways?
Looking cross-category for insights and inspiration, here are seven opportunity areas to consider.
Read about them below -- and see them here in the Slideshow: Fragrance Insights & Inspiration: 7 Opportunity Areas To Consider
1. Gender-Fluid Solutions
There’s a growing need for brands to acknowledge the cultural shifts in contemporary sexuality. A recent OnBuy survey of 517,780 British fragrance enthusiasts found that “75% of w
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