06.06.19
New York branding and digital agency Avec has designed the brand and packaging for direct-to-consumer skincare start-up Care, showcasing the simple and effective product line.
Working closely with the Care team, Avec strategically designed every aspect of the brand identity, including messaging, packaging, website design and development, copywriting and art direction.
The U.S. beauty and personal care sector was estimated to be worth $89 billion in 2018, with the influence of direct-to-consumer (DTC) brands, experiential retail and independent brands growing constantly.
Camillia BenBassat, founder and creative director of Avec, says: “Our challenge was to cut through the noise in the crowded market and really make an impact with a superb new range that offers complex formulas with a simple routine.”
Luxe Designs for the Bathroom Shelf
The designs created for the
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