Lehi, Utah-based Young Living Essential Oils, has announced the promotion of Sarah Bjorgaard as general manager, U.S. Market. In her new role, Bjorgaard will lead all sales, marketing and operations efforts for the U.S. market. Bjorgaard, who joined Young Living in 2018 as vice president of Beauty Essentials, has more than 26 years of experience in the direct sales industry. Since joining the company, she has elevated the profile of Young Living beauty products and led the Beauty Essentials team in developing new brand direction while staking a claim as the leader in the ‘clean beauty movement.
Before joining Young Living, she was vice president of global sales for a multinational corporation where she led all aspects of global field communications and social media, created and executed field incentives, developed sales tools, coached field leaders, and developed new business. She also oversaw many other aspects of global sales, including onboarding, sales analytics, retention, and U.S.-based international sales.