Fenty Beauty tops charts on social media, according to Cherry Pick.
In January 2019, Fenty's Pro Filt'r Instant Retouch Setting Powder set the record high for intent generated by a single product -- at 60.15%.
What, exactly is "intent'?
Cherry Pick focuses on providing innovative consumer insights by transforming comments on social content into "predictive purchase intent" for product SKUs.
The seventh edition of Cherry Pick's Cherry on Top Report, published January 2019, includes the official 'intent rankings' for color cosmetics brands and products.
Fenty Beauty also tops Cherry Pick's list of Top 10 Color Cosmetics Brands -- based on intent in social comments in January, 2019.
Fenty is followed by Benefit, ColourPop, Huda, Jeffree Star, Too Faced, Kylie Cosmetics, Lime Crime, Anastasia Beverly Hills, and Morphe.
Cherry Pick's co-founders are Justin Stewart, CEO, and Melissa Munnerlyn, CO
The company's monthly reports and innovative business metrics enable brands and retailers to know what their customers want at any given time, the company states. It adds, "We are starting in the beauty industry but quickly developing the proprietary and predictive SKU-level intent signal that will reinvent the way business is done in a social-first world."
See the full report here at CherryPick.