Madison Reed will reach more beauty customers with its salon quality at-home color—& is in sync with Walmart's expansion in the prestige and clean beauty space.
The immersive installation in Toronto was created using more than 140,000 shades of "diverse Canadians" who used Sephora's Color IQ shade-matching tool.
Drew Elliott, SVP/Global Creative Director, MAC Cosmetics, discusses creating packaging for an iconic brand—and how sustainability is in every project.