Marie Redding, Associate Editor07.30.18
Shiseido Makeup has relaunched its color cosmetic collection, in a big way. The new products feature surprising textures for makeup — Inks, Gels, Powders, and Dews — along with innovative packaging that is lightweight and ultra-slim.
The development process was innovative as well. For decades, Shiseido has always developed its products in Tokyo — but this is the first collection developed at Shiseido’s Global Center of Excellence by its team in New York.
Jill Scalamandre is president of Shiseido’s Global Makeup Center for Excellence (COE). The cosmetics line was developed by her team, working closely with colleagues in Tokyo. “This collection is the result of an ongoing international collaboration that defies languages, time zones and borders,” the brand states.
Gail Boyé, senior vice president, product development, COE, led the development team for this launch — and the team includes Sharon Garment, executive director, product development; Sandra Hutson, director, product development; and Jess Abrams, director, p
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