BareMinerals is growing its lineup of global ambassadors -- as Hailey Baldwin, Rosie Huntington-Whiteley, and Nikki DeRoest join Letitia Wright as the brand's 'faces.'
Photo above: top left, Rosie Huntington-Whiteley; bottom left, Hailey Baldwin; second from right, Letitia Wright; last, Nikki DeRoest.
Jill Scalamandre, President, bareMinerals, says, "Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world's most influential women. We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch. We are excited to watch these partnerships grow."
bareMinerals launched its Power of Good campaign starring Wright in July of this year, and now Baldwin and Huntington-Whiteley are also spreading the message.
Hollywood makeup artist Nikki DeRoest is joining the lineup. By sharing her expert tips and showing consumers how to use the range to bring out their best selves, the pro will continue to underscore the fact that bareMinerals products are full of what's good and free of what's fake.
DeRoest says, "As a makeup artist, I won't risk using products that don't provide efficacious results every time. I also won't risk the quality of people's skin in order to create a red carpet-worthy look. With bareMinerals, I don't have to compromise. The incredible textures and mineral-rich ingredients are clean and good for skin without sacrificing performance. My Power of Good message is to be full of freedom and free of boundaries."