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    Breaking News

    NYX Aims To Teach Consumers To Master Makeup Techniques

    The brand has launched a comprehensive library of professionally taught makeup artistry videos, taught by its 2018 Masters.

    NYX Aims To Teach Consumers To Master Makeup Techniques
    09.27.18

    NYX Professional Makeup has launched "Masterclass" -- an online educational content library featuring a group of professional makeup artists and top beauty vloggers— the 'Masters.' 

    It aims to be the world's most comprehensive library of professionally taught makeup artistry videos, for consumers, the brand says. Designed for all skill sets, the videos make professional-level education accessible to beauty fans.

    The Masters are a group of talented makeup artists who excel in their respective fields of expertise.

    The Masters are separated into Offline Artists and Online Artists. The "offline" artists are those who work as professional makeup artists in entertainment, film, fashion, etc. The "online" artists are those who excel in social media, whose artistry primarily lives on Instagram and YouTube, with a devoted digital fan base in tow.

    Whether applying makeup for a YouTube video or a celebrity client's red carpet appearance, each Master boasts a set of unique skills sure to resonate with NYX Professional Makeup's audience of aspiring makeup artists and professionals alike.

    The online video library differs from traditional YouTube tutorials by consisting primarily of didactic, technique-focused content—with the intent for consumers to learn the tricks of the trade from the best in the business.

    Announcing the Members of NYX Professional Makeup's 2018 Master Class

    The NYX Professional Makeup's 2018 class of Masters are: celebrity makeup artists Patrick Ta, Denika Bedrossian, Joseph Carrillo, Saisha Beecham, and Amber Dreadon; and top beauty vloggers Karen Sarahi Gonzalez, Angel Merino, Ourfa Zinali, and Nikkie Tutorials.

    Mishel Garcia, director of artistry at NYX Professional Makeup, says, "With this groundbreaking program, our goal is to create the world's most comprehensive library of educational content by bringing offline and online artistry to life in a unique way. Our goal is to educate, inspire, and uplift aspiring makeup artists of all levels. Whether someone is just starting out in makeup artistry, or is already a professional looking to fine-tune his or her skill set, this educational program is here to reinforce NYX Professional Makeup's mantra of artistry for all."

    To launch the program, NYX Professional Makeup will host an in-person masterclass with Patrick Ta and Karen Sarahi Gonzalez on October 11th at Goya Studios in Los Angeles.

    Looking ahead, NYX Professional Makeup will be adding to their library of tutorials with a variety of bilingual videos in early 2019.
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