It was a trio of trophies for WWP, which was recognized in the New Jersey Packaging Executives Club (NJPEC) Package of the Year Awards. WWP’s solution for the LALA LEAF CBD Skincare Line won the award for Market Impact, while two solutions – the company’s work with Beauty Blender’s Queen Blender and Joy Blender products and its Frida Kahlo Signature Box for Ulta Beauty – won for Visual Impact.
WWP won the award for Market Impact in the Personal Care section for its tube solutions for LALA LEAF’s CBD Skincare Line. Stressing a modern, black and white aesthetic theme, WWP designed and constructed an airless pump tube and added a flip top to the CBD lotion packaging.
“The goal was to design something original and bold, as we didn't want to follow the same path as other brands. We wanted to be trailblazers by bringing a totally new concept to market,” said Michael Faiella, CEO and founder of LA LA LEAF. “WWP took the time to show options and make suggestions on the packaging that would work best with our brand and they were willing to take a chance on us being a new startup.”
In addition, WWP received a Visual Impact Award in the Health and Beauty section for its work with the Queen Blender and Joy Blender brands. WWP worked with Beauty Blender to create a more sustainable package with a stackable advantage for transporting and merchandising.
Third, Cosmetic Design Group (CDG), a WWP company, also won a Visual Impact Award in the Color Cosmetics sub-category for its work with Ulta Beauty’s Frida Kahlo Signature Box. The collection features a 12-shade eyeshadow palette, a shadow switching pan, a four-pan brow sculpting palette, a liquid illuminator highlighter, two blush & bronzer duo powders, a blurring face primer, three shades of 7-free nail lacquer, and a signature keepsake box.
See the complete winners' list in the story: All the Winners in the 2019 NJPEC Package of the Year Awards.