Joanna Cosgrove, Contributing Editor12.10.19
Speed to market is essential in the fast-paced beauty sector, but the path to retail can be risky. Contract manufacturers and turnkey service providers can help by handling some or all of the legwork, starting with product ideation and customized formulating through to providing packaging and marketing assistance. If your brand is contemplating a service provider partnership, turnkey and contract service suppliers are brimming with advice on how brands can maximize the experience.
Cliff Davis, CEO, QRS, says a critical part of the process is for brands to look inward and evaluate their internal capabilities to determine exactly what they want to tackle and what they need to farm out. “Handling a project internally requires packaging expertise, project management skills, product knowledge and a working understanding of materials management (ordering, tracking components and shrinkage, component reorder points, etc.),” he says. “As well, most brand owners prefer [to] devote the bulk of their time to the sales, marketing and
Cliff Davis, CEO, QRS, says a critical part of the process is for brands to look inward and evaluate their internal capabilities to determine exactly what they want to tackle and what they need to farm out. “Handling a project internally requires packaging expertise, project management skills, product knowledge and a working understanding of materials management (ordering, tracking components and shrinkage, component reorder points, etc.),” he says. “As well, most brand owners prefer [to] devote the bulk of their time to the sales, marketing and
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