The elegant bottle "reflects the spirit and fluidity of the sea," the company states, with smooth silhouette and a clear blue-colored tint. The shiny silver cap is a nautical-inspired design that features a cleat, wrapped with rope.
The new campaign for Tommy Bahama Maritime is inspired by classic American icons, such as John F Kennedy and Paul Newman and their love of sailing, the company says. It features model, Kelly Rippy, shot by photographer Matt Jones on a yacht off the island of Crete.
The aromatic-woody fragrance was created by Frank Voelkl, senior perfumer at Firmenich.
It is described as a "zesty combination of citrusy Bergamot, sweet Lavender, fresh Pink Pepper and Clary Sage, concluding with smooth notes of Violet Leaf, Geranium and Ambergris." The fragrance is rounded out with Cedarwood, Sandalwood, Musk and Moss, "to create a long-lasting and invigorating aroma reminiscent of the sea air," the press release states.
Voelkl comments, "There's an energy and a feeling of speed in a rolling wave, and like the top notes of Maritime that hook you right in, you are mesmerized with what can happen next. As the wave gains height and power, so does the heart of the fragrance, it slowly emerges and crests when it encounters the momentum of the dry down notes. These notes last the longest and drive through to the end, leaving you speechless."
Tommy Bahama's Maritime is launching at retailers nationwide including Belk, Bon-Ton, Dillard's, Lord & Taylor and Von Maur.