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Cosmetics
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Health and Beauty
Weekly Recap: Rare Beauty’s Certified, L’Oréal Paris Campaign, Kenvue Consolidates & More
The most viewed news on our site for the week ended April 13, 2024.
04.15.24
Bath/Body
Baby Dove Launches Expecting Care Campaign
This latest edition of the Black Birth Equity Project aims to improve health outcomes for Black expecting mothers.
04.12.24
Dove Renews Its Commitment to ‘Real’ With New Campaign
To mark 20 years of its ‘Campaign for Real Beauty,’ Dove vows to never use AI in its ads.
04.10.24
L’Oréal Paris Launches the “Worth It Resume” Campaign
This campaign encourages women to celebrate the setbacks that led to their successes.
04.09.24
Cosmetics
|
Sets/Kits
Laura Geller Beauty Taps Leanne Morgan for ‘Own Your Age’ Campaign
The campaign features makeup kits that honor the brand's National Mature Women’s Day.
04.09.24
Sol De Janeiro Taps Sofia Richie Grainge for Sunscreen Campaign
The “Sunscreen Worthy of Your Skin” campaign highlights the brand’s Rio Radiance SPF 50 Sunscreen Collection.
03.27.24
Skin Care/Sun Care
Jergens Unveils Multi-Prong Campaign for Skin Health Education
The Kao-owned brand kicks off its second annual Glow Day to help people prepare for safe tanning.
03.20.24
Skin Care/Sun Care
Cosrx Aims To Go Viral Again with New Campaign
Cosrx has a new social media challenge on TikTok called #PatThePeptide—and the skincare brand's fans can win products.
03.07.24
Bottles/Jars
|
Fragrances
Idris and Sabrina Elba Frontline New Calvin Klein Eternity Aromatic Essence Campaign
Coty’s Calvin Klein fragrance division adds a new fragrance to its Eternity portfolio.
03.01.24
SkinCeuticals Recruits Sofia Richie Grainge for New Campaign
Sofia Richie Grainge is a model and influencer with famous parents—Lionel Richie and Diane Alexander—and is SkinCeuticals' new brand partner.
02.28.24
Cosmetics
Pamela Anderson Joins Smashbox in a ‘90s Beauty Campaign
Actress Pamela Anderson is the face of Smashbox’s nostalgic campaign promoting its Photo Finish Primer.
02.16.24
Hair Care
Drew Barrymore Frontlines New 'Nourished Hair Famous Color' Campaign
Brand Ambassador and Actress Drew Barrymore unveils new Garnier Nutrisse shade 70.
01.31.24
Skin Care/Sun Care
AmLactin Taps Figure Skater Amber Glenn for Skincare Campaign
Glenn will discuss her personal skincare journey with Keratosis Pilaris for the #IAmLactinReady campaign.
01.16.24
e.l.f.'s New Campaign is a True Crime Parody
E.l.f.'s 'Cosmetic Criminals'—a true crime parody documentary—is making its theatrical debut.
01.11.24
Cosmetics
COSRX’s Latest TikTok Campaign Accumulates 3.2B Views on TikTok
The campaign's main hashtag, #PrepPair, has surpassed 45 million views.
12.08.23
Cosmetics
COSRX TikTok Campaign Promotes 6 Peptide Skin Booster Serum
The #PrepPair challenge emphasizes the importance of ‘a well-prepared canvas for an enhanced skincare experience.’
11.20.23
Cosmetics
Lottie London Introduces ‘Beauty for Blood Campaign’
Encourages and educates its consumers and community to donate blood and raise awareness of how vital blood donations are.
10.10.23
Fragrances
YSL Beauty Taps Finn Wolfhard, Lil Yachty & More for Fragrance Campaign
Five men lend their voices to a new campaign for MYSLF Eau de Parfum.
09.29.23
Hair Care
|
Men
Wahl Debuts New Campaign
Rival football players go 'head-to-head'—and try at-home haircuts for new campaign.
09.28.23
Cosmetics
Maybelline New York Launches Virtual Campaign in Roblox
Offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression.
09.28.23
Bio-Oil Launches 'Labor of Love' Campaign
The nationwide initiative that celebrates Labor and Delivery teams.
09.27.23
Men
Every Man Jack Debuts First Beard Campaign
The brand says it's #1 in Beard Care.
09.20.23
NYX Professional Announces Halloween Campaign
NYX Professional Makeup partnered with globally renowned makeup artist, Mimi Choi, to create five monster looks.
09.18.23
Mielle Debuts Its First-Ever Ad Campaign
The textured hair care brand's campaign features Mielle CEO and founder Monique Rodriguez with women's basketball champion, Angel Reese.
09.14.23
Skin Care/Sun Care
SK II To Debut New Campaign Film
The film stars actress Qiu Tian and K-Pop star Mina.
07.28.23
Hair Care
K18 Debuts New Campaign with Sofia Richie Grainge
New commercial highlights the trust between Richie Grainge, her stylist, and ‘the power of K18 products.’
07.24.23
Zotos Professional Unveils Age Beautiful's New Campaign
Zotos' Age Beautifully campaign celebrates the unique stories and beauty of women at every age.
06.27.23
Nivea Debuts Pride 2023 Campaign in Canada
Nivea—a Beiersdorf Canada brand—is supporting Pflag Canada and its summer leadership camp for LGBTQ2S+ youth.
06.23.23
Skin Care/Sun Care
Loved01 & Captiv8 Team Up to Build Inclusive Influencer Campaigns
The collaboration aims to 'democratize skincare for complexions of color and revolutionize influencer marketing in the industry.'
06.15.23
Cosmetics
|
Package Development
YSL Beauté Launches New Campaign with Lil Nas X
Lil Nas X is shown above holding Candy Glaze Lip Gloss Stick—and the rapper wears makeup by YSL applied to create an 'under-glow effect.'
06.12.23
Superzero's New Social Media Campaign Brings Humor to Hair Care
...
06.08.23
Colab Launches Social Media Campaign
Colab is 'TikTok's favorite dry shampoo'—with an eye-catching package design.
05.18.23
NYX Has a New Anti-Bullying Pride Campaign
NYX shows support for the LGBTQIA+ community with its 'Game Out Loud' pride campaign.
05.15.23
Cosmetics
|
Fragrances
Weekly Recap: Prada Uses AI for New Campaign, Dove Tackles Mental Health with Lizzo & More
The most viewed news on our site for the week ended April 22, 2023.
Charles Sternberg, Associate Editor
04.24.23
Fragrances
Prada Uses AI to Create Visuals for New Fragrance Campaign
The campaign aims to offer new perspectives on fragrances with never-seen-before visuals.
04.17.23
Cosmetics
Maybelline Enlists SNL's Chloe Fineman for Waterproof Liner Campaign
Fineman showcases the durability of the new Tattoo Studio Ink Pen Eyeliner in a campaign titled, 'Ugly Cry, Perfect Liner.'
04.03.23
Skin Care/Sun Care
Clinique Debuts New Campaign for Moisture Surge SPF 28 Sheer Hydrator
Clinique is expanding its Moisture Surge range—and its 'Protect Your Glow' campaign says it's the 'summer of hydration.'
03.29.23
Cosmetics
|
Skin Care/Sun Care
Smashbox Launches New Social Campaign with Trevi Moran
The series will follow a podcast format designed to dismantle the idea that primer isn’t for everyone – and can’t do more for your skin in less time.
03.16.23
Personal Care
Baby Dove Launches #BabySkin Advice Campaign
The baby skincare brand's TikTok series provides expert advice from leading dermatologists and pediatricians.
02.28.23
Estee Lauder Canada Plans To Debut Its #WeArePlenty Campaign
Launching in time for International Women's Day, Estee Lauder chose three women to feature in the campaign.
02.27.23
Personal Care
Old Spice Introduces New Mascot and Launches ‘Smelf-Confidence’ Campaign
The Old Spice Swagger lineup is back with newly-designed packaging.
02.06.23
Fragrances
Emily Ratajkowski Joins Viktor&Rolf as Face of New Flowerbomb Campaign
Ratajkowski appears in the fragrance's new film short.
01.18.23
Skin Care/Sun Care
Peach & Lily Launches New Multi-Platform Brand Campaign
Aims to increase transparency and share the experiences of the brand community.
12.14.22
Clinique Launches Skin Confidence Campaign in the UK
Clinique recruited Rugby Star Holly Aitchison as its new Ambassador
12.13.22
Bethenny Frankel Stars in Laura Geller Beauty Campaign—And Gets Photoshopped
Laura Geller Beauty is excited to unveil its "Reverse Photoshop" campaign.
12.06.22
Cartons/Boxes
More than 35 Beauty Brands Join Saie's Human Rights Campaign
Participating brands—including e.l.f. Glow Recipe, and Pacifica, repackaged a best-selling product in a limited-edition "Every Body Green" carton.
10.25.22
Fragrances
Jo Malone London Supports Estée Lauder’s Breast Cancer Campaign
Will donate 50% from the purchase price of Peony & Blush Suede Cologne with a pink cap to the Breast Cancer Research Foundation.
10.11.22
Sugar Cosmetics Debuts New Campaign
Sugar Cosmetics, one of India's leading beauty companies, debuts its new commercial featuring transfer-proof lipstick.
09.10.22
Cosmetics
Natalie Portman & Yara Shahidi Star in New Campaign for Rouge Dior Forever
New no-transfer weightless lipstick comes in 22 unique shades.
08.22.22
Fragrances
Emma Watson to Front New Fragrance Campaign for Prada
Watson will direct the fragrance’s film short.
08.19.22
Breaking News
Aveda Launches New Curly Hair Line with Antonia Gentry
Wella Releases Sustainable Welloxon Perfect Professional Color Developer
Cosmetify Ranks the Biggest Beauty Retailers of 2023
Beiersdorf Partners with Rubedo Life Sciences for New Cellular Aging Skincare Products
Dionis Goat Milk Skincare Releases Refillable Lotion Pouch
View Breaking News >
CURRENT ISSUE
March 2024
Color Cosmetic Packaging That Improves Brand Value
Bobbi Brown Receives Color Cosmetic Packaging Honors
‘Limitless’ Labels for Deco & Customization
Packaging for ‘Swipe ‘n Go’ Beauty Sticks
Cosmoprof & Cosmopack Shows Premiere in Miami
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