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    Breaking News

    Make Up For Ever Launches 'Athleisure' Makeup

    Kehlani is promoting the new line, which promises 24-hour wear.

    Make Up For Ever Launches
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    05.01.17
    Make Up For Ever is launching an 'Athleisure' Makeup line on May 1st - and has recruited Kehlani as the face of its new campaign.

    The brand's "athleisure" makeup includes two new high performance, long-wear, waterproof color collections for the eyes, Aqua XL Color Paint cream eye shadows and Aqua XL Ink Liner liquid eyeliners.

    Kehlani, shown above, is a Grammy Award-nominated R&B pop songstress. Her debut album is "SweetSexySavage." The singer stars in the 2017 Aqua XL campaign's visual and videos, produced in partnership with Make Up For Ever. Discover the video here.

    “We consistently support the creativity and artistic spirit of charismatic talents with bold personalities,” said Nicolas Cordier, CEO, Make Up For Ever. “Kehlani embodies the beautiful fearlessness of her generation. She is the perfect performer to represent the new AQUA XL product collections’ with high-performance formulas that never quit.”

    Kehlani says, This is my first artistic collaboration with any brand and I am so happy to be in this amazing group of people who inspire me daily with their passion for makeup and for this awesome brand.”
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      Breaking News
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