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Hair Care
Schwarzkopf Launches New Campaign to Relaunch Igora Vibrance Demi-Permanent Color
Top athletes Venus Williams, Aly Raisman, and Megan Blunk, and star colorists join the 360-marketing campaign.
07.15.24
Hair Care
Odele Launches ‘Get Along with Your Hair’ Campaign
This is the brand’s first-ever national campaign and encourages people to “get along with your hair.”
06.28.24
Skin Care/Sun Care
Eucerin Partners with Actress Mandy Moore for New Campaign
The ‘Expect More with Eucerin’ campaign will highlight the Hydration Face Collection, Advanced Repair Body Collection, and Tinted Mineral Sunscreen.
06.28.24
Cosmetics
Milani Cosmetics Launches Campaign with US Female Athletes
Jordan Chiles, Sabrina Ionescu, Chiaka Ogbogu and Mattie Rogers join the “Face Set. Mind Set.” Campaign.
06.20.24
Men
|
Skin Care/Sun Care
Cetaphil Launches Campaign Celebrating Men’s Skincare
The “Made For Phil” Campaign includes two videos encouraging men to embrace a daily skincare routine.
06.19.24
Skin Care/Sun Care
E.l.f. Skin Launches Bronzing Drops in New Campaign
Actress Jameela Jamil promotes new Bronzing Drops in the “Peculiar Behavior” campaign.
06.10.24
Men
Dove Men+Care Launches Father’s Day Campaign
“Care Makes a Dad” campaign features basketball player Nah'Shon Lee "Bones" Hyland.
06.07.24
Sky Organics Launches New Timeless Beauty Campaign
The campaign will feature two products—Organic Caster Oil and Organic Coconut Oil & Vitamin E.
06.06.24
Skin Care/Sun Care
Nivea's Limited Edition Rainbow Tin Celebrates Its LGBTQ+ Campaign
Nivea partners with PFlag National for its ‘Proud In Your Skin’ campaign to empower the LGBTQ+ community.
05.20.24
Weekly Recap: E.l.f. Beauty’s Campaign, Boots For Sale, Top Trends & More
The most viewed news on our site for the week ended May 18, 2024.
05.20.24
Fragrances
|
Health and Beauty
Jergens Honors Mother’s Day with Its ‘Mom-Sense Campaign’
Jergens partnered with actress Nicole Ari Parker and Adina Edento to co-design a custom limited-edition bracelet inspired by the brand’s Cherry Almond scent.
04.25.24
Cosmetics
|
Health and Beauty
Weekly Recap: Rare Beauty’s Certified, L’Oréal Paris Campaign, Kenvue Consolidates & More
The most viewed news on our site for the week ended April 13, 2024.
04.15.24
Bath/Body
Baby Dove Launches Expecting Care Campaign
This latest edition of the Black Birth Equity Project aims to improve health outcomes for Black expecting mothers.
04.12.24
Dove Renews Its Commitment to ‘Real’ With New Campaign
To mark 20 years of its ‘Campaign for Real Beauty,’ Dove vows to never use AI in its ads.
04.10.24
L’Oréal Paris Launches the “Worth It Resume” Campaign
This campaign encourages women to celebrate the setbacks that led to their successes.
04.09.24
Cosmetics
|
Sets/Kits
Laura Geller Beauty Taps Leanne Morgan for ‘Own Your Age’ Campaign
The campaign features makeup kits that honor the brand's National Mature Women’s Day.
04.09.24
Sol De Janeiro Taps Sofia Richie Grainge for Sunscreen Campaign
The “Sunscreen Worthy of Your Skin” campaign highlights the brand’s Rio Radiance SPF 50 Sunscreen Collection.
03.27.24
Skin Care/Sun Care
Jergens Unveils Multi-Prong Campaign for Skin Health Education
The Kao-owned brand kicks off its second annual Glow Day to help people prepare for safe tanning.
03.20.24
Skin Care/Sun Care
Cosrx Aims To Go Viral Again with New Campaign
Cosrx has a new social media challenge on TikTok called #PatThePeptide—and the skincare brand's fans can win products.
03.07.24
Bottles/Jars
|
Fragrances
Idris and Sabrina Elba Frontline New Calvin Klein Eternity Aromatic Essence Campaign
Coty’s Calvin Klein fragrance division adds a new fragrance to its Eternity portfolio.
03.01.24
SkinCeuticals Recruits Sofia Richie Grainge for New Campaign
Sofia Richie Grainge is a model and influencer with famous parents—Lionel Richie and Diane Alexander—and is SkinCeuticals' new brand partner.
02.28.24
Cosmetics
Pamela Anderson Joins Smashbox in a ‘90s Beauty Campaign
Actress Pamela Anderson is the face of Smashbox’s nostalgic campaign promoting its Photo Finish Primer.
02.16.24
Hair Care
Drew Barrymore Frontlines New 'Nourished Hair Famous Color' Campaign
Brand Ambassador and Actress Drew Barrymore unveils new Garnier Nutrisse shade 70.
01.31.24
Skin Care/Sun Care
AmLactin Taps Figure Skater Amber Glenn for Skincare Campaign
Glenn will discuss her personal skincare journey with Keratosis Pilaris for the #IAmLactinReady campaign.
01.16.24
e.l.f.'s New Campaign is a True Crime Parody
E.l.f.'s 'Cosmetic Criminals'—a true crime parody documentary—is making its theatrical debut.
01.11.24
Cosmetics
COSRX’s Latest TikTok Campaign Accumulates 3.2B Views on TikTok
The campaign's main hashtag, #PrepPair, has surpassed 45 million views.
12.08.23
Cosmetics
COSRX TikTok Campaign Promotes 6 Peptide Skin Booster Serum
The #PrepPair challenge emphasizes the importance of ‘a well-prepared canvas for an enhanced skincare experience.’
11.20.23
Cosmetics
Lottie London Introduces ‘Beauty for Blood Campaign’
Encourages and educates its consumers and community to donate blood and raise awareness of how vital blood donations are.
10.10.23
Fragrances
YSL Beauty Taps Finn Wolfhard, Lil Yachty & More for Fragrance Campaign
Five men lend their voices to a new campaign for MYSLF Eau de Parfum.
09.29.23
Hair Care
|
Men
Wahl Debuts New Campaign
Rival football players go 'head-to-head'—and try at-home haircuts for new campaign.
09.28.23
Cosmetics
Maybelline New York Launches Virtual Campaign in Roblox
Offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression.
09.28.23
Bio-Oil Launches 'Labor of Love' Campaign
The nationwide initiative that celebrates Labor and Delivery teams.
09.27.23
Men
Every Man Jack Debuts First Beard Campaign
The brand says it's #1 in Beard Care.
09.20.23
NYX Professional Announces Halloween Campaign
NYX Professional Makeup partnered with globally renowned makeup artist, Mimi Choi, to create five monster looks.
09.18.23
Mielle Debuts Its First-Ever Ad Campaign
The textured hair care brand's campaign features Mielle CEO and founder Monique Rodriguez with women's basketball champion, Angel Reese.
09.14.23
Skin Care/Sun Care
SK II To Debut New Campaign Film
The film stars actress Qiu Tian and K-Pop star Mina.
07.28.23
Hair Care
K18 Debuts New Campaign with Sofia Richie Grainge
New commercial highlights the trust between Richie Grainge, her stylist, and ‘the power of K18 products.’
07.24.23
Zotos Professional Unveils Age Beautiful's New Campaign
Zotos' Age Beautifully campaign celebrates the unique stories and beauty of women at every age.
06.27.23
Nivea Debuts Pride 2023 Campaign in Canada
Nivea—a Beiersdorf Canada brand—is supporting Pflag Canada and its summer leadership camp for LGBTQ2S+ youth.
06.23.23
Skin Care/Sun Care
Loved01 & Captiv8 Team Up to Build Inclusive Influencer Campaigns
The collaboration aims to 'democratize skincare for complexions of color and revolutionize influencer marketing in the industry.'
06.15.23
Cosmetics
|
Package Development
YSL Beauté Launches New Campaign with Lil Nas X
Lil Nas X is shown above holding Candy Glaze Lip Gloss Stick—and the rapper wears makeup by YSL applied to create an 'under-glow effect.'
06.12.23
Superzero's New Social Media Campaign Brings Humor to Hair Care
...
06.08.23
Colab Launches Social Media Campaign
Colab is 'TikTok's favorite dry shampoo'—with an eye-catching package design.
05.18.23
NYX Has a New Anti-Bullying Pride Campaign
NYX shows support for the LGBTQIA+ community with its 'Game Out Loud' pride campaign.
05.15.23
Cosmetics
|
Fragrances
Weekly Recap: Prada Uses AI for New Campaign, Dove Tackles Mental Health with Lizzo & More
The most viewed news on our site for the week ended April 22, 2023.
Charles Sternberg, Associate Editor
04.24.23
Fragrances
Prada Uses AI to Create Visuals for New Fragrance Campaign
The campaign aims to offer new perspectives on fragrances with never-seen-before visuals.
04.17.23
Cosmetics
Maybelline Enlists SNL's Chloe Fineman for Waterproof Liner Campaign
Fineman showcases the durability of the new Tattoo Studio Ink Pen Eyeliner in a campaign titled, 'Ugly Cry, Perfect Liner.'
04.03.23
Skin Care/Sun Care
Clinique Debuts New Campaign for Moisture Surge SPF 28 Sheer Hydrator
Clinique is expanding its Moisture Surge range—and its 'Protect Your Glow' campaign says it's the 'summer of hydration.'
03.29.23
Cosmetics
|
Skin Care/Sun Care
Smashbox Launches New Social Campaign with Trevi Moran
The series will follow a podcast format designed to dismantle the idea that primer isn’t for everyone – and can’t do more for your skin in less time.
03.16.23
Personal Care
Baby Dove Launches #BabySkin Advice Campaign
The baby skincare brand's TikTok series provides expert advice from leading dermatologists and pediatricians.
02.28.23
Breaking News
Colgate-Palmolive Releases Q2 2024 Financial Results
L’Oréal Paris’ Colorsonic is Exclusively Available at Target
La Roche-Posay Serves as Official Sunscreen Partner of the Mubadala Citi DC Open
Sabrina Carpenter Launches Newest Fragrance—Cherry Baby
Summer Fridays Receives Investment from TSG Consumer Partners
View Breaking News >
CURRENT ISSUE
July/August 2024
Market-Ready Stock Packaging Solutions
‘Luxe & Sustainable’ Rendezvous at MakeUp in Paris
Luxe Pack New York Draws Most Attendees in 20 Years
Flexible Packaging When Form Meets Function
Beauty Refillables That Overcome Challenges
View More >