Features

Zooming In On Skin Care

Skin care—and self-care—are on the rise, as packaging suppliers must meet increasing requests by beauty brands to satisfy new pandemic-related market demands.

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Marie Redding, Senior Editor11.04.20

It’s been a challenging year, since every aspect of the beauty industry has been affected by the Covid pandemic. When Zoom calls replaced in-person meetings and face coverings hid our lips, the market changed instantly. Beauty fans no longer needed a new lipstick color, nor did they have a way to sample one in-store—but stress-relieving skin care rituals became an essential stay-at-home activity.

“Consumers are using more products and starting new beauty routines. This trend has accelerated in recent months—and we expect the demand for skin care to continue to rise, compared with color cosmetics, due to the current situation,” says Crystal Xie, skin care product manager, HCP Group.

Photo above: So

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