• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Cosmoprof Worldwide Bologna Postpones 2021 Show

    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering

    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Kao

    LVMH

    Chanel

    Beiersdorf

    LBrands
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Neenah Packaging

    JP Packaging LLC.

    International Cosmetic Suppliers Ltd.

    Derik Industrial USA

    GAR Labs
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Edition Spéciale by Luxe Pack is Postponed

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    The Indie Perspective Post Covid-19

    Beauty industry insider Daniela Ciocan asks Indie brands what they plan on doing differently post COVID-19 when it comes to sourcing packaging and suppliers.

    The Indie Perspective Post Covid-19
    ‘It’s very hard to predict when and what will cause a downturn and how consumers will react and respond to your business or services during a crisis,” says Jennifer Yen, founder of Purlisse and Yensa Beauty.
    The Indie Perspective Post Covid-19
    “Customers are and will be demanding less ‘green stories’ and more ‘green facts,’” says Gabriel Balestra, president, Skin & Co Roma.
    The Indie Perspective Post Covid-19
    Daniela Ciocan
    Related CONTENT
    • 3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior
    • Consumer Behavior During COVID-19: What Beauty Retailers Need to Know
    • Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal
    • Covid Boosts USA/Canada Cosmetics Packaging Production
    • Strategies for Prioritizing the Customer Experience During COVID-19
    Daniela Ciocan, Founder, Unfiltered Experience06.01.20

    Crisis brings about opportunity. As of March, everyday life has been turned upside down, the role of community and connection has become more important than ever and the realization that “us” makes us better, happier and more productive has led to Zoom being part of WFH daily routines.

    I’ve spent more than a decade in the events business which is built upon the assumption that we are part of a network and there needs to be togetherness in order for our industry to move forward. I love seeing this new-found camaraderie from leaders and founders who are openly sharing ideas, solutions and insights on webinars and social media to inspire and motivate and keep the industry alive and thriving.

    It’s clear that the Covid-19 pandemic has brought the economy to a standstill, and the face of our industry will be altered with large companies being able to withstand the loss of revenue better than small Indie startup companies. However, entrepreneurs are by default “problem solvers” and they are well equipped with the creativity needed to overcome adversity and challenges.

    Coping with the Shutdown in China

    I’ve reached out to a few entrepreneurs to ask them how they are coping with the shutdown in China, reduced production output and shortage of componentry. The predominant feedback is that this crisis was a wakeup call with the prospect of future pandemics most likely part of the “new normal.”

    In terms of overall behavior, this experience will not result in significant changes to the supply chains, at least according to the Indie companies I spoke with. While I expected more, if not all, to switch to U.S. suppliers, that’s not the case. Some said that switching suppliers would bring on an increase in COG, while others mentioned that the time investment is a concern whereby a switch would mean having to vet and test new componentry instead of focusing on the day-to-day business operations at a time when every day presents new challenges.

    Another challenge mentioned was the inability to identify suppliers who can work with the unique requirements of smaller companies since trade shows and industry gatherings have been canceled.

    Most are looking into securing alternative suppliers as backup (Korea, Taiwan and the U.S. were mentioned) or already have a diversified supply chain minimizing the risk of over-reliance on one partner and region in case of another pandemic.

    Building Timelines and Flexibility

    Some U.S. suppliers are experiencing a surge of inquiries resulting in delays to normal response time according to one of my sources. The new normal will bring about changes in the processes and protocols at manufacturing facilities along with new training and restrictions which can spell further delays in the production output.

    There’s a keen understanding that moving forward, timelines will need to be extended and additional time will need to be built into the production planning cycle.

    Flexibility was another theme that arose frequently, with entrepreneurs understanding that there’s a lot of unknowns, and that plans made prior to the shutdown will have to change. “It’s very hard to predict when and what will cause a downturn and how consumers will react and respond to your business or services during a crisis,” says Jennifer Yen, founder of Purlisse and Yensa Beauty.

    As far as how they worked through the crisis, the Indies I spoke with had varied answers. Some were leveraging solid longstanding relationships as in the case of Skin & Co Roma, which is using mostly Italian suppliers and has worked with the same companies since the early stages of the business.

    Others have sustained through their ability to rely on large on-hand stockpiles—part of an ongoing company policy of keeping several months of packaging componentry on hand—up to six months for Alana Mitchell Skincare. And some pivoted from Chinese producers to Korean suppliers that were part of the supply chain as backup.

    Sustainability and environmental impact while a crucial topic before the pandemic, is even more top of mind and part of regular conversations manufacturers are having with their suppliers. Finding sustainable transparent resources with reasonable pricing and offers would serve as a compelling reason for making a switch in packaging suppliers.

    Skin & Co Roma secures their primary ingredient—truffles—from their family farm in Umbria, and their glass supplier is a short 10-minute distance from the lab. Their remaining suppliers are located in Northern Italy, so their carbon footprint and environmental impact are baked into the brand DNA from the brand’s inception. “Customers are and will be demanding less ‘green stories’ and more ‘green facts,’ ” says Gabriel Balestra, president of Skin & Co Roma. “As unfortunate as this is, we need to look at the opportunity and I believe the opportunity here is called change.”

    All in all, the founders I spoke with talked about how the shutdown served as an opportunity to reassess their business model, self-reflect on their personal lives and lifestyles with a pronounced gratefulness for the ability to be an entrepreneur and a reaffirmed realization that they are called upon to lead and protect their employees. 

    About the author:

    Daniela Ciocan is founder, Unfiltered Experience.
    Email Daniela. Follow her on Instagram. 
    Suggested For You
    3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior 3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior
    Consumer Behavior During COVID-19: What Beauty Retailers Need to Know Consumer Behavior During COVID-19: What Beauty Retailers Need to Know
    Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal
    Covid Boosts USA/Canada Cosmetics Packaging Production Covid Boosts USA/Canada Cosmetics Packaging Production
    Strategies for Prioritizing the Customer Experience During COVID-19 Strategies for Prioritizing the Customer Experience During COVID-19
    Video Panel: Experts Discuss Packaging for E-Commerce & More Video Panel: Experts Discuss Packaging for E-Commerce & More
    Avon Continues Product Donations Avon Continues Product Donations
    Cosmopack and Cosmoprof Asia To Be Held Under One Roof Cosmopack and Cosmoprof Asia To Be Held Under One Roof
    L’Occitane Reports FY2020 Results L’Occitane Reports FY2020 Results
    Cosmoprof Worldwide Bologna Announces New Dates Cosmoprof Worldwide Bologna Announces New Dates
    How COVID-19 is Changing Consumer Perceptions of Packaging How COVID-19 is Changing Consumer Perceptions of Packaging
    e.l.f. Beauty CFO Honored with Women Worth Watching Award e.l.f. Beauty CFO Honored with Women Worth Watching Award
    Ulta Beauty Shares Q1 Results Ulta Beauty Shares Q1 Results
    Packaging Personalities: Dr. Bryce Rutter, on Hygienic Packaging Solutions Packaging Personalities: Dr. Bryce Rutter, on Hygienic Packaging Solutions
    Green Goo Donates Hand Sanitizer Green Goo Donates Hand Sanitizer

    Related Columns

    • Eco-friendly | Made in USA | Sustainable Pkg/Practices
      Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

      Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

      Theora Jackson chooses zero-waste packaging made in the U.S. for Blue Heron Botanicals' lip and skin care products.
      Jamie Matusow, Editor-in-Chief 03.01.21

    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Pai Skincare Rebrands For An Eco-Conscious World

      Pai Skincare Rebrands For An Eco-Conscious World

      Covid-19 triggered this vertically integrated skin care brand to realign with changing consumer values—and take a look at its unique carton in this video.
      Jamie Matusow, Editor-in-Chief 02.03.21

    • Sustainable Pkg/Practices
      How L’Oréal Is Accelerating Its Sustainable Mission

      How L’Oréal Is Accelerating Its Sustainable Mission

      An exclusive interview with Philippe Bonningue, L’Oréal’s Global Director of Sustainable Packaging, discussing sustainable initiatives, eco-design & more.
      Jamie Matusow, Editor-in-Chief 02.03.21


    • Cosmetics
      How Will Beauty Look in 2021?

      How Will Beauty Look in 2021?

      As the struggle continues, sweeping changes are in store for our industry’s future, and opportunities abound as we enter the new year.
      Larissa Jensen, Vice President, Beauty Industry Advisor, The NPD Group 02.03.21

    • The Digital Consumer Journey

      The Digital Consumer Journey

      Covid-19 accelerated e-commerce adoption — here's how recent changes in consumer behavior are affecting beauty retail.
      Michelle Evans, Senior head of digital consumer, Euromonitor International 11.30.20

    • Decorative Effects | Eco-friendly | Glass | Package Development | Skin Care/Sun Care
      Cosmydor: Redesigning a 129-Year-Old French Skin Care Brand

      Cosmydor: Redesigning a 129-Year-Old French Skin Care Brand

      Cosmydor redesigned its sustainable packaging, giving it a graphically-rich, of-the-moment look—here's a Q&A with Xavier Quattrocchi-Oubradous.
      Jamie Matusow, Editor-in-Chief 11.30.20


    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Sustainability to Remain Key for Beauty Industry Players

      Sustainability to Remain Key for Beauty Industry Players

      Euromonitor takes an in-depth look at the vibrant skincare category, and what beauty brands can learn from generational consumer preferences.
      Kayla Villena , Senior Analyst at Euromonitor International 11.04.20

    • Bottles/Jars | Fragrances
      Winners of the TFF’s Packaging Of the Year Awards

      Winners of the TFF’s Packaging Of the Year Awards

      A fun ‘juice box,’ a luxe crown, and a vintage apothecary inspired these winning fragrance bottle designs.
      Marie Redding, Senior Editor 11.04.20

    • Bottles/Jars | Caps/Closures | Eco-friendly | Sustainable Pkg/Practices
      Zero Carbon Beauty from O’right

      Zero Carbon Beauty from O’right

      ...
      Jamie Matusow, Editor-in-Chief 11.02.20


    • Fragrances
      A New ‘Hope’ in a Perfume Bottle

      A New ‘Hope’ in a Perfume Bottle

      ...
      Jamie Matusow, Editor-in-Chief 11.02.20

    • Cosmetics
      From Power Player to Solotrepreneur: Unfiltered Insights

      From Power Player to Solotrepreneur: Unfiltered Insights

      A former Sephora exec launches her own brand in one-of-a-kind custom packaging. Here are some of the takeaways other brand founders can lean on.
      Daniela Ciocan, Founder, Unfiltered Experience 11.02.20

    • Making E-Commerce  Packaging ‘ECPC’

      Making E-Commerce Packaging ‘ECPC’

      A group of e-commerce pioneers joins together to simplify the process, by collaborating on insight and influence.
      Laszlo Moharita, Head of Global R&D E-Commerce and New Business Initiatives, Johnson & Johnson 11.02.20


    • Bottles/Jars | Fragrances
      Building Momentum  with Small Wins

      Building Momentum with Small Wins

      From ingredients to packaging, Clean Beauty Collective aims to ‘be mindful of the people and the planet.’
      Greg Black, President, Clean Beauty Collective 09.01.20

    • Skin Care/Sun Care
      Orpheus Skincare: ‘Fully Sustainable’ from Flower to Carton

      Orpheus Skincare: ‘Fully Sustainable’ from Flower to Carton

      The skincare line relies on the Orpheus flower -- and its founder Sara Kyurkchieva, says sustainable packaging was essential.
      Jamie Matusow, Editor-in-Chief 07.24.20

    • The Coronavirus Era:  From Sustainability to Purpose

      The Coronavirus Era: From Sustainability to Purpose

      The pandemic is expected to disrupt brand loyalty, with consumers valuing more brands that put people before profits during and beyond the outbreak.
      Maria Coronado Robles, Senior Consultant—Sustainability, at Euromonitor International 07.24.20

    Trending
    • Wondering How To Connect To The Latina Market?
    • Ranking The Top 50 Cosmetic Companies
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    Breaking News
    • Cosmoprof Worldwide Bologna Postpones 2021 Show
    • Native Launches Broad Spectrum SPF 30 Mineral Sunscreens
    • Revieve Launches Skin Coach
    • Carlyle Group Acquires Majority Stake in Beautycounter
    • The Honest Co. Files for an Initial Public Offering
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Four-Week Fish Oil Regimen Showed Significant Muscular Damage Protection in Recent Study
    Review Covers Role of Vitamin K2 in the ‘Calcium Paradox’
    KD Pharma Acquires Rohner AG Manufacturing Assets
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    Shepherd Color Unveils Bismuth Vanadate Yellow Pigment
    HMG Paints Reports Positive Feedback on Contract Matt Emulsion
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Medtronic Introduces Extended Infusion Set in Europe
    BioSig Launches Software Update for PURE EP Electrophysiology Platform
    Katena Acquires Ophthalmic Surgical Instrument Maker ASICO
    Contract Pharma

    Latest Breaking News From Contract Pharma

    BioVersys Gets EIB Funds to Address Antimicrobial Resistance
    Microbiologics Expands Virology Services
    ATMPS, Ori Biotech Integrate Digital Platform for Cell & Gene Therapies
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Cosmoprof Worldwide Bologna Postpones 2021 Show
    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens
    Revieve Launches Skin Coach
    Happi

    Latest Breaking News From Happi

    BASF Increases Price of Kaolin
    Kao Launches Online Beauty Store in Europe
    Neutrogena Takes Action on Skin Health Disparities
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Maxcess updates user interface for Fife guiding Sensor
    Bobst announces virtual packaging industry event
    Edale appoints agent in Poland
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    PFNonwovens Adding New Capabilities in Znojmo
    Russ Torres Named Group President of Kimberly-Clark North America
    Aries Face Masks Meet ASTM Standards
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Biogennix Rolls Out Agilon Strip Bone Graft
    Global Bone Tumor Ablation Devices Market to Top $111 Million by 2027
    GreenBone Ortho Closes 10 Million Euros Series B Funding Round
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations
    SUPERSMART Wins 'Best Publicly Funded Project Demonstrator' in 2021 OE-A Competition

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login