Marie Redding, Senior Editor08.31.20
Shopping for beauty changed when the coronavirus pandemic began, and some say the changes may stick. A single-dose of lipstick in an airtight thermoform blister never seemed more useful, especially since traditional in-store testing seems to have come to an end due to germ-spreading concerns.
A survey by First Insight found that 80% of women respondents said they feel unsafe testing beauty products. Dated July 10, the study represents an increase from 78% reported on April 30.
“The days of sharing full-size bottles at the beauty counter to test products are over,” says Margery Woodin, vice president of marketing & sales, Identipak. Individually packag
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