YouTube.com/Fashion has officially launched, as a single destination for all Style content -- featuring both original content from the biggest brands in the fashion and beauty industries, as well as popular content by existing YouTube creators.
Beauty content is organized into a new section, "Beauty Today," which can be found at the link above. A screenshot of the section on the page is shown.
(Note: Chrome browsers seem to work best with some YouTube links.)
Derek Blasberg, director of YouTube Fashion and Beauty, stated in this blog post, "When I joined YouTube a little more than a year ago, I immediately saw the platform’s insatiable desire for more fashion and beauty! And the data backs it up: From 2014 to 2018, the number of Fashion & Beauty channels on YouTube has grown over 6x, generating billions of views in the last year alone."
The new hub is designed to be, according to Blasberg, a single "destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty."
Hollywood Reporter reveals more about Blasberg's plans, and challenges.
Several runway shows were live-streamed on YouTube/Fashion during New York Fashion Week, which ended yesterday.
YouTube's Blasberg hosted a launch party on September 9th, during NY Fashion Week, attended by Patrick Starr, Ashley Graham, Jake Gyllenhaal Candice Swanepoel, Christian Siriano, Jennifer Lawrence -- and more. The NY Daily News posted party pics.
Also, check out the hashtag, #YouTubeBeauty. Huda Beauty is one of the beauty brands on the platform, and its YouTube channel has 3.52 million subscribers.
Watch the video about the new vertical below.