Marie Redding, Senior Editor08.30.19
Sample packages have always had a place in beauty marketing. Demand was fueled by the popularity of subscription boxes at first, as well as the surge in online shopping.
Now, most beauty and fragrance samples are either requested, sold, or sent to beauty fans in subscription boxes.
“Sampling has become an expected norm of the beauty business,” says Jaimee Given, marketing manager, Beauty, North America, Aptar. In the age of ecommerce, samples take the place of an in-store “brand experience” at home.
Given explains, “Consumers want an authentic experience with the product prior to making the investment…to come to their own conclusions, without relying on trusting influencers.”
Ashvin Vaghani, CEO, Cosmetics & Perfume Filling & Packaging (CPFP), says, “With e-commerce playing a big role, sampling has changed. I feel that free sampling has [
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