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    Features

    The Trend Toward Consumer-Paid Sampling

    Suppliers offer new sampling solutions that deliver an elevated user experience and brand recognition -- and consumers are willing to pay for them.

    The Trend Toward Consumer-Paid Sampling
    Annmarie Skincare sells the Restore Sample Kit, produced by Xela Pack
    The Trend Toward Consumer-Paid Sampling
    L’Oréal Paris Infallible 10-Shade BeautiSeal Handout Cards by Arcade Beauty
    The Trend Toward Consumer-Paid Sampling
    Purlisse sells travel sizes for nearly all its full-size skincare products, and they’re decorated to match.
    The Trend Toward Consumer-Paid Sampling
    Kat von D Beauty’s Kitten Minis' Kiss Me Twice Studded Kiss Crème Lipstick Set, new at Sephora.
    The Trend Toward Consumer-Paid Sampling
    Cosmogen offers dispensing tips for tubes, including the Micro Squeeze ’N Spatula tube
    The Trend Toward Consumer-Paid Sampling
    Mini tubes in different styles & sizes by Qosmedix
    The Trend Toward Consumer-Paid Sampling
    Blisspack offers avocado-shaped blisters, and more.
    The Trend Toward Consumer-Paid Sampling
    Blisspack’s ‘Action Blister’ infuses a sheet mask with an active ingredient just before use.
    The Trend Toward Consumer-Paid Sampling
    Blisspack offers its blisters with resealable, molded caps.
    The Trend Toward Consumer-Paid Sampling
    Demonstrating how to dispense a face serum using Orlandi’s innovative V-shape pack
    The Trend Toward Consumer-Paid Sampling
    Orlandi’s fragrance kits, designed as retail items, include its PulsePumps spray vials.
    The Trend Toward Consumer-Paid Sampling
    Kierin NYC's vial-on-cards by CPFP’s -- the supplier's pumps and actuators for vials & mini sprays come in all colors.
    The Trend Toward Consumer-Paid Sampling
    Bath & Body Works' Gingham fragrance line includes a 7 ml Mini Perfume Spray, 88 ml Travel Size Fine Fragrance Mist, & 236 ml Fine Fragrance Mist.
    The Trend Toward Consumer-Paid Sampling
    Barcelona-based skincare brand MartiDerm uses ampoules for many of its skincare products.
    The Trend Toward Consumer-Paid Sampling
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    Marie Redding, Senior Editor08.30.19

    Sample packages have always had a place in beauty marketing. Demand was fueled by the popularity of subscription boxes at first, as well as the surge in online shopping.

    Now, most beauty and fragrance samples are either requested, sold, or sent to beauty fans in subscription boxes.

    “Sampling has become an expected norm of the beauty business,” says Jaimee Given, marketing manager, Beauty, North America, Aptar. In the age of ecommerce, samples take the place of an in-store “brand experience” at home.

    Given explains, “Consumers want an authentic experience with the product prior to making the investment…to come to their own conclusions, without relying on trusting influencers.”

    Ashvin Vaghani, CEO, Cosmetics & Perfume Filling & Packaging (CPFP), says, “With e-commerce playing a big role, sampling has changed. I feel that free sampling has [

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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      MakeUp in Paris Marks 10 Colorful Years

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