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    Features

    Applicators That Match Market Trends

    Successfully weighing function and aesthetics, a look at several beauty tools that combine design and materials to enhance the consumer experience.

    Applicators That Match Market Trends
    Diorshow On Stage Liner, available in 14 shades of ‘intense, pure, saturated, matte or pearly color’ plus ultra-shiny black, is the first Dior liquid eyeliner with an ultra-flexible felt tip ‘to effortlessly recreate eye looks straight from the runway.’ A hybrid applicator combines the flexibility of a brush with the precision of a felt tip for an easy, perfect and instant precise line. The ultra-pigmented and waterproof formula is available in three intense effects—vinyl, matte and satiny.
    Applicators That Match Market Trends
    Bryce Rutter, founder and CEO of Metaphase Design Group, Inc., specialists in ‘hand-intensive products’ warns there is an industry shortfall in brands that lean predominantly toward aesthetics.
    Applicators That Match Market Trends
    Fenty Beauty’s magnetic retractable contour and concealer brush features smoothly tapered, soft synthetic bristles that are cut for ‘foolproof precision and just the right amount of coverage.’
    Applicators That Match Market Trends
    Packaging with built-in applicators from ICS allows consumers to apply and blend on-the-go, then ‘remove, wash and repeat.’
    Applicators That Match Market Trends
    The PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer uses a first-of-its-kind packaging with multi-use application for a single complexion formula. The pump can be used as a traditional foundation pump package, but the pump can also be unscrewed from the bottle exposing a custom flocked flow-through applicator for targeted application.
    Applicators That Match Market Trends
    The PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer is defined as “a beauty industry redefining launch” between the 4-in-1 formula, custom packaging, and vast 100 shade range.
    Applicators That Match Market Trends
    Tokiwa’s optional tips allow flexibility based on their clients choosing the same container—making packaging, marketing, functionality and speed to market advantageous.
    Applicators That Match Market Trends
    Garrett-Hewitt manufactured the BHOLDER Dual-Action Complexion Applicator for PÜR; it combines a synthetic foundation brush with a silicone applicator for a flawless finish.
    Applicators That Match Market Trends
    Pennelli Faro’s Fless (d)Detail is a flexible concealer applicator that’s ‘wearable’ on a finger.
    Applicators That Match Market Trends
    Taiki’s Pyramid animal-free series allows each brush to be used on all four sides
    Applicators That Match Market Trends
    MODA Brush has launched Renew, a five-piece complete brush kit. The brushes feature 100% biodegradable handles that are made from a sustainable plant-based polymer material.
    Applicators That Match Market Trends
    HCT recently developed a new, patented metal applicator for serums and oils that also features a cooling effect. The applicator stores product inside a reservoir; it is released as it is applied to the skin.
    Applicators That Match Market Trends
    The sleek stiletto handle of Kat Von D’s Lock-It Edge Foundation Brush #10 provides an ergonomic grip for ultimate control and also doubles as a mixing tool.
    Applicators That Match Market Trends
    Cosmopak’s patent-pending threadless quick-release magnetic closing vial.
    Applicators That Match Market Trends
    Cosmogen’s mask brush for Tata Harper is gently curved for an easy grip.
    Applicators That Match Market Trends
    Anisa International’s new collection of tools and accessories for eyes
    Applicators That Match Market Trends
    Marc Jacobs Beauty’s The Smudge is a professional eyeshadow smudge brush to effortlessly create smoky, runway-ready eye looks.
    Applicators That Match Market Trends
    Rebellious lashes can be tamed with HCP-SIMP’s ‘Punki’ plastic mascara brush.
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    Jamie Matusow, Editor-in-chief05.29.19

    Dual-sided, dual-flocked, multifunctional, synthetic fibers, environmentally responsible, single-handed—the list goes on and on. Whether for skincare or color, never have there been more choices when it comes to applicators and brushes in the cosmetics industry. Consumers are faced with a multitude of choices—and are often delighted with highly decorated, bedazzled, even adorable tools topped with figures from daggers to flamingos.

    Still, while many of these beauty tools are Instagram-able conversation starters, what really matters when choosing the right applicator is the “handleability.”

    Bryce Rutter, founder and CEO of Metaphase Design Group, Inc., specialists in “hand-intensive products,” looks at applicators with a critical eye. He warns there is an industry shortfall in brands that lean predominantly toward aesthetics—that there must be a balance between usability and design for a tool to succeed on all counts.

    He tells Beauty Packaging: “Consumers are seeking applicators that are easy to use and provide precision and con

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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