Jamie Matusow, Editor-in-Chief03.04.19
Whether through portability, decorative techniques, sustainability, innovative dispensers or digital connectedness, some of this season’s most popular Color Cosmetics packages—and anticipated reveals—prove that beauty brands aim to capture consumers’ interest with a number of attributes that appeal to the senses. As always, suppliers are pushing the limits in bringing these wishes to reality.
As the Color Cosmetics market continues to sustain growth—and as consumers, especially Millennials and Gen-Z-ers seem always on the quest for the newest sensation—it’s imperative that brands differentiate themselves in some way. Competition is tight, but the rewards can be bountiful for brands that develop captivating products and packaging. Even a tiny piece of the enormous pie can be significant.
The global Color Cosmetics market is expected to reach $9.9 billion by 2024 according to
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