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    Beauty Buzz

    Sold! World Wide Packaging

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    Bain Capital Private Equity has announced the acquisition of World Wide Packaging LLC, a leading provider of cosmetic packaging components, plastic tubes, and formulation/filling technologies. The senior management team at World Wide Packaging will remain in place, with CEO Barry Freda continuing to lead WWP in this new venture.

    Simultaneous with Bain Capital’s purchase of World Wide Packaging, the firm has agreed to purchase a Chinese cosmetics packaging manufacturer and plans to merge the two companies to form a fully integrated solutions provider. Bringing together World Wide Packaging’s strong design capabilities, large library and fast turnaround times, with reliable manufacturing capabilities in China, the combined entity will provide innovative solutions to beauty brands in the U.S. and beyond. 
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