• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Fitglow Beauty Wins Big at Annual Dirty Thinker’s Choice Awards

    e.l.f. Cosmetics Unveils Mint Melt Collection

    Estée Lauder Companies Updates Supply Chain Leadership

    Weekly Recap: JLo Beauty Launches, Unilever Partners with Alibaba, Estée Lauder Appoints SVP & More

    Coty Appoints Chief Procurement Officer
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Fitglow Beauty Wins Big at Annual Dirty Thinker’s Choice Awards

    Why Major CPGs Are Acquiring Black-Owned Beauty Brands

    e.l.f. Cosmetics Unveils Mint Melt Collection

    Do Products Dry Up Before They Reach Consumers?

    Estée Lauder Companies Updates Supply Chain Leadership
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Coty

    Unilever

    Chanel

    Mary Kay

    Amway
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    JSN Cosmetic Packaging

    Neenah Packaging

    3C Inc.

    GAR Labs

    International Cosmetic Suppliers Ltd.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    Metal Mania

    Shiny palettes, metal caps, glittery foil decorations -- metallic packaging commands attention.

    Metal Mania
    Peyer-America’s foil-covered caps.
    Metal Mania
    Hard Candy’s ‘Metal Eyes’ in an aluminum tin.
    Metal Mania
    Tory Burch Just Like Heaven features a metallized cap.
    Metal Mania
    TNT Global Manufacturing created a plaque for Valentino Absolu Ea de Parfum.
    Metal Mania
    Hourglass Brow Gel has a custom gun-metal aluminum overshell by Compax.
    Metal Mania
    HCP’s Magnum Pressed Powder Compact, created for The Cosmopack Factory’s demonstration at Cosmoprof Bologna.
    Metal Mania
    World Wide Packaging’s new Skinny Lip
    Metal Mania
    Virospack produced and color-matched the metallized bulb in champagne gold for Josie Maran Argan Reserve serum.
    Metal Mania
    Impress Communications worked with Jeffree Star Cosmetics on the carton for 24-Karat Gold makeup.
    Related CONTENT
    • Diamond Packaging Wins Gold Ink Awards
    • Sleek & Chic, Metals Shine with an Enduring Appeal
    • Sold! World Wide Packaging
    • MakeUp in Los Angeles Reports Record Numbers
    • Quick-to-Market Packaging Takes Priority
    Marie Redding, Associate Editor04.30.18

    All types of metals, plus metallized finishes for plastics, and foils, are making packaging look luxurious. These designs and decorations are on fragrance bottle caps, makeup compacts, palettes, cartons, lipstick packages—and more.

    Metal and metallic elements might look “flashy,” which is sometimes the look that a package designer intends to convey. The same materials, depending on the color choice and finishing process, can look understated and elegant; classic and luxurious; or sleek and modern.

    What colors are most often requested, in metals and metallics, for packaging? “Traditional colors like gold, in both satin and shiny finishes, as well as silver remain popular,” says Rob Lynch, president, Capstone Manufacturing. “We continue to see distressed, weathered, rough looks across the board from brands ranging from younger to more mature. Also, antique and old-world inspirations like early Byzantine colors and surfaces are a popular choice for prestige items,” Lynch says.

    Glossy finishes are by far the most requested in foils for most beauty products, according to Todd Waxgiser, director of sales, Peyer-America—except in eyeliner pencils. “They are using up all our matte foils,” he says, jokingly. All kidding aside, beauty brands seem drawn to matte colors for eyeliner pencils, while both matte and shiny foils are being requested for mascara, Waxgiser says.

    Rosa Porras Mansilla, marketing and communication manager, Virospack, says that finishes with shiny, metallic effects that reflect light are a clear trend—and it is “everywhere.”  She says, “We see ‘shine’ in beauty, on celebrities…on the Red Carpet.” With so much “brightness,” packages that play with contrast and include shiny and matte finishes look very modern now, Porras says. “Beauty brands are looking for luxury finishes, and metallic effects are delivering,” she adds.

    David Peters, creative director, API Group, says that metals in gold and silver will always be synonymous with “luxe.” He says, “During the past year, we’ve also seen a growing demand for precious metals, such as copper, rose gold and zinc finishes.” API offers a Precious Metals Palette, which includes zinc, magnesium, nickel and other alloys.

    Peters explains, “We developed our 2018 - 2019 Trends Folio, which showcases foils, laminates and holographic effects. These looks are effective in empowering brands to create unique shelf appeal. Our Ethereal illumination trend creates texture and illumination through the use of reflective high shine finishes, as well as extreme matte foils. These color and decorating trends will continue into 2019,” he says.

    Don Romine, packaging specialist, Impress Communications, says, “There are some really interesting decorating techniques that use metallic substrates, metallic inks and foil stamping. During the past year I have seen a huge increase in the use of these techniques. And in my opinion, they are still under-utilized.” Impress Communications is a California-based company that works with lots of Indie beauty brands, and uses Kurz foils for many projects.

    Jing Santos, sales director, Compax, feels that often the use of metal or metallics is less about following trends, and more about establishing a luxe look. “Metals and metal finishes add cost and are out of reach for most mass-market brands. Prestige brands, such as Hourglass and Urban Decay, are known to always use metals and metal finishes, and it’s just a part of their image,” Santos says.

    In decorating, Santos does see some trends. “Hot-stamp foil will always be a popular way to achieve a metallic look, but heat-transfer labeling is becoming more popular right now, as well as holographic foils.

    Richard Engel Jr., president & COO, Decotech Inc., says beauty and fragrance brands are requesting more metallization, and setting up projects for the next 18 months that will utilize the company’s production line. “We specialize in metallizing glass and plastic bottles and jars, so that’s where we are seeing the demand increasing. One of our customers recently said that our metallization process is so eye-catching that it gives existing bottle forms ‘new life,’ ” says Engel.

    Ellen Manning, vice president of marketing, Eagle Systems, says more brands are using foils. “Foil is back—stronger than ever this year, because it attracts attention. A recent study by Clemson University and the Foil and Specialty Effects Association has proven that buyers are attracted to foiled products,” Manning says. “Shiny packages on store shelves is a definite advantage that more brands are utilizing,” she adds.

    Metallic Looks Are Everywhere

    Many makeup brands are featuring super-shiny products right now—especially for the eye. There are all types of glitter eye shadow, eye gloss, and metallic hues for eyelids and lips. The trend began several seasons ago and seems to have finally trickled down from the runways to Walmart.

    Hard Candy, which sells at Walmart, has a Spring 2018 collection that literally “outshines” anything else on mass-market shelves. The brand’s look book features glitter mascara, rainbow brows, and a product called Metal Glaze, which is a 12-hour liquid metallic foil for eyes and lips. There are also face primers in shiny tubes, eye makeup palettes that are decorated with criss-crossing foil strips that look inspired by light sabers, and aluminum tins that hold lip gloss and makeup kits—one of which is Metal Eyes.

    Hard Candy’s Metal Eyes Kit has an aluminum case that adds value and is designed to attract the attention of shoppers. The lightweight case is easy to carry in a purse, and gives the consumer a sturdy re-usable tin.

    Since the brand is sold through mass-market channels where seeing the product is essential, the tin has a clear plastic window. An eye shadow brush, eyeliner, 4 metallic eye shadows, a liquid setting spray in a mini plastic botttle, and an empty aluminum mixing well are all neatly arranged inside the tin, held in place inside a vacuum-form tray. The tin makes it easy to mix together one or more of the eye shadows with the setting spray, and then apply, even on-the-go. (See BeautyPackaging.com for a slideshow featuring the entire Hard Candy collection.)

    Choosing the Right Material for a Design

    Metal, as well as metallic components, often give fragrance packaging a chic, stylish look. It’s important to choose the right type of metal, suppliers say, and know when metallized plastic is the better option.

    Capstone Manufacturing is one supplier that uses metal, as well as other materials—letting the design be the guide. “We strive to make material and process choices in ways that best suit our customer’s objectives and the required functionality of the design,” says Lynch. “We continue to see great interest in materials like zamac that give a heavier, more luxurious feel to caps, compacts, plaques and similar items, but we  often combine metals with metallized ABS and polypropylene to enhance the design,” he adds.

    The new fragrance Tory Burch Just Like Heaven features the brand’s signature cap design, which debuted on the brand’s first fragrance, Tory Burch Eau de Parfum in 2013. The gold cap is instantly recognizable and may have been a challenge if it were made entirely from metal. It is metallized plastic, and features a fretwork design inspired by ornamental, hand-carved wood-work.

    Burch says the elegant cap and bottle design were inspired by her mom’s bedroom vanity, and the classic perfume bottles and atomizers she displayed on top of it. The cap’s fretwork-inspired look is an important design element to the brand, and in Burch’s life. Burch remembers the look on a pair of Chinese Chippendale chairs in her childhood home, which also inspired the look of the brass details at the Tory Burch Madison Avenue flagship store.

    Burch states, “I have always been inspired by my parents. Fretwork was very much a part of their design sensibility. It was a part of their vernacular, and now it’s become a signature of the brand, and the perfect accent for the fragrance.”

    TNT Global Manufacturing produced a plaque for Valentino Absolu Eau de Parfum, and it is made using brass. The embossed gold electroplated brass plate is affixed to the front of the chic glass bottle. “Brass was the preferred material, as it offers rigidity and prevents deformation,” the supplier explains. “Furthermore, it’s malleability helps achieve a sharp brand mark,” the company states.

    The corners of the plate feature small studs, which were a challenge to create due to their size. TNT Global also had to come up with a way to avoid the hanging marks that often occur during the electroplating process, and the supplier developed a process to achieve this.

    TNT Global designs, develops and manufactures all types of metal, as well as plastic components, and the team says it takes pride in being able to technically execute and engineer a designer’s vision.

    Creating ‘Gun-Metal’

    Just about any product will look more luxe in metal, or with a metallized finish—even a brow gel, especially when it is in a custom color. Hourglass Cosmetics worked with Compax to create a specific gun-metal brown for its Brow Gel. The bottle is covered in an anodized aluminum overshell. “The color was not easy to achieve,” says Santos. “This package is also decorated using a shiny gold metallic finish that is achieved by hot-stamp foil,” Santos says.

    Color-matching an injection-molded plastic component is usually simple, but anodizing aluminum can be more challenging. “This project required manufacturing different components in various places. Trying to match a brown gun-metal color between three factories in two different countries was not an easy task,” says Santos.

    Compax has a primary manufacturing partner in China that has recently built a new state-of-the-art facility, with its own aluminum and anodizing factories. “The new facility also has four vacuum metallizing chambers. By bringing everything in-house, we’re able to get our customers to market faster,” adds Santos.

    Combining Metals & Textures

    One way to add visual interest—whether it is anodized metal or a metallized package—is to use a textured decoration. “A matte finish with one small part that is textured will add interest, since that part will refract light and catch the eye,” says Steven Rusch, vice president of marketing, Anomatic. “Many of our customers are requesting metallic effects to enhance a package,” he adds.

    Anomatic’s team has recently worked on projects for a number of mascara brands, creating metallized bottles with secondary decorations. “We’re hearing requests for matte finishes combined with different types of textures, and we have been working on unique ways to combine various technologies,” Rusch says. Anomatic offers different textures that are created using secondary processes such as tumbling. “We can also create different looks during the metallizing process, using different techniques, such as stippling,” Rusch explains.

    Anomatic has the advantage of having in-house machinery, and the company says they are known as color experts in anodizing due to their ability to match metal components with metallized finishes. “We have the tightest tolerances, and can also achieve any color in metal, which is a capability that brands appreciate,” says Rusch. We are making a significant investment in equipment this year,” he adds.

    Metallized Gradients & Translucent Finishes

    A metallized decoration can transform a glass bottle, and it is especially useful for a brand that uses the same bottle shape for different fragrances in a collection. Decotech recently worked on a project for a prestige fragrance. “We did a custom metallized gold. It began as solid gold at the base and gradually transitioned to translucent gold, then into amber at the top,” says Decotech’s Engel. “The development and production process was complicated, but it turned out to be one of the most beautiful bottles that we have seen in a long time,” he says. 

    Decotech is one of the few decorators in the world, and the only in the U.S., to offer true metallized gradients, translucent metallized finishes and multi-color metallized looks on glass and plastic bottles or jars, according to Engel. “Many of these types of looks are not achievable with traditional vacuum metallization or sputtering, which only offer solid, opaque colors,” Engel says. 

    Decotech’s liquid metallization technology offers several advantages. “It helps to smooth over and hide many common glass defects, which eliminates the need and extra expense of heavily sorting or fire-polishing,” Engel says. “That is a unique characteristic of our technology,” he adds.

    An Alternative to Metallizing

    One alternative to metallizing plastic is to use full-surface hot-stamping, which is a decoration that Peyer-America offers. “The benefit of this technique is the ability to use various colors on one closure,” says Waxgiser. ”We’re the only supplier in the world, that I’m aware of, that can do a full-foil cap. This technique offers the same look as metallization, but it is lightweight, and offers fast turnaround times” he says.

    Peyer-America is also launching a new reflective foil that has the clarity of a mirror. Waxgiser says it took six months for the company’s technical team to develop it. It comes in chrome and black, and the company’s team will begin to show it to brands this month.

    A Sleek Metal Compact Shines

    Metal was the material of choice for a compact that “starred” in The Cosmopack Factory’s live demonstration this year at Cosmoprof Bologna. The process of compacting a pressed powder, Powderful, was demonstrated using HCP’s Magnum Pressed Powder Compact. “Our premium stock Magnum range presents the allure of metal combined with strong shapes, sleek contours, and unique decoration possibilities. The unique “soft close” magnetic opening and closing feature, and its full size glass mirror in the lid, add an extra luxurious feel,” according to HCP.

    The compact was fitted with a specially designed full-size brush by Pennellifaro. Vetraco provided a geometric insert and Ancorotti Cosmetics filled it with the all-in-one product, which can be used as a face illuminator, eyeshadow, blush, and lipstick.

    HCP decorated the sleek, luxurious metal compact using three different colors. The gold compact has a glossy gold anodized cover and base, with black inner parts. The lid is decorated with the name “Powderful” in a shiny black typographic design. The black compact has a shiny black anodized finish on the cover and base, with a metallic silver logo on the lid. The silver compact has a high-shine silver anodized cover and base, paired with a crisp, white graphic logo. The mirrors inside each compact are decorated with the names of all the supplier partners that worked on the project.

    A Modern Metal Lipstick

    Metal and metallized looks are a classic for lipstick packaging, but World Wide Packaging (WWP) has a new design that looks modern. The supplier’s new Skinny Lip is part of its new “on the go” product line developed by WWP’s design team. The line offers ergonomic appeal, as well as key functional attributes. 

    The Skinny Lip features WWP’s new easy-glide mechanism, an aluminum outer shell, and an airtight sealing feature to support natural bullet materials.

    Sleek Looks for Skincare

    When skincare packaging looks metallic, it can help convey a ‘serious’ look, which may send a subliminal message to consumers about the product’s efficacy, some package designers say. “Metallic finishes and effects suggest luxury, quality, product performance—and beauty,” says  API Group’s Peters.

    API Group’s development team recently worked with a California-based skincare brand to supply various packaging effects and finishes that could reflect the product and brand’s personality. “By referencing our beautiful metallic portfolio and taking inspiration from our 2018/19 trends, we supplied our high-shine water effect samples to portray hydration,” Peters says.

    Virospack says its dropper packs, which are widely used for skincare serums, are usually paired metal and metallized components for a premium look. “Classic droppers with metallic caps or caps that have a metal shell are common, and they are often decorated with matte screen printing,” says Virospack’s Porras. “The number of units that we manufacture each year that are metallized, or with metal shell caps, is much higher than plastic caps and other materials,” she says. “Metallic buttons, combined with push-button droppers decorated with a matte finish are also a popular combination recently,” she adds.

    Virospack’s metallized bulbs are often requested for skincare products, and can be color-matched to a brand’s specifications. “We developed a process two years ago that allows us to metalize rubber bulbs without causing a loss of elasticity,” Porras says.

    Porras advises brand marketers to remember that colors will not look the same on different materials, such as a rubber bulb, plastic cap, and glass bottle. “Often, many adjustments are necessary when creating metallic looks. Our advantage is that we manufacture and decorate every component in our own facilities, so we maintain control over these processes,” Porras explains.

    Virospack recently provided a dropper for Josie Maran’s Argan Reserve serum bottle. The package’s champagne gold color had to match on different materials—the bottle and cap’s metal shell, and the metallized rubber bulb. “It wasn’t easy, but the result is spectacular, eye-catching, and luxurious,” Porras says.

    Quality control issues often arise as well, due to the compatibility of product formulations with metallic inks. “Skincare formulas and ingredients are becoming increasingly aggressive, so we have had to incorporate new inks and new compositions in our metallizing, painting, and screen printing sections to ensure compatibility. Our ability to do this is one skill that differentiates us from other suppliers,” Porras adds.

    Making Cartons Shine Bright

    Jeffree Star Cosmetics worked with Impress Communications to create a box for the makeup product, 24 Karat Gold, so the box had to shine. It was made using gold foil board. “We have worked with Jeffree and his team to develop some cutting-edge cartons,” says Impress Communications’ Romine.

    Jeffree Star Cosmetics’ Platinum Ice eye shadow collection features cartons made with foil board and decorated with hot-stamping. Embossing a custom foil board created a brushed texture. “It is almost like an old-school linen paper finish,” says Romine.

    Romine says his team at Impress tinted the foil board with a transparent color to achieve the right “icy” shade of light blue, which allowed the board’s shimmer to pop through. “We added two hits of white ink, and black for the bar code, all in one pass on our press. In finishing, we added a specially ordered Kurz foil to get the logo to ‘scream,’ ” he explains.

    Tips for Working With Foils and Coatings

    The way that a foil board is printed—and the type of machinery used—will make all the difference in the end result, according to Romine. Impress offers several unique pearlized, raised, and sparkle coatings. The company has its own in-house ink lab, to mix inks and coatings for each product.

    Traditional inks will never dry completely on foil or synthetics, Romine notes. “Even if you put a hard coating on top, the inks underneath will remain wet. I am sure everyone reading this has seen their share of packaging, even on traditional stock, where the inks have been smeared or rubbed off,” he says.

    Romine explains that he feels one of the reasons that foil board is under-utilized is that it should be printed on a UV or H-UV press. “Older, oil-based technology does not yield the best result,” he says. Impress has three Komori presses that run UV and H-UV. “Our flagship 8-color press is the first of its kind. It was custom built by Komori to our specifications, after every other press manufacturer said it could not be done.”

    Using UV inks and lamps allow inks to dry immediately, so layering is possible. “If you want to print using a 4-color process on foil, or if you want your bar code to read properly, it is best to put two coats of white down underneath for hold out. If you want to do push/pull or gloss  dull effects, you must be able to dry trap your inks and coatings. We have developed several proprietary formulas and methods to accomplish this.”

    Another benefit of UV and H-UV is the minimal amount of out-gassing VOC’s into the environment. “We also run our presses without any spray powders. Most of our clients are looking for the “greenest” method of producing their materials, and this is a huge benefit,” Romine explains.

    Tapematic USA also offers “green” machinery, for coatings and metallization. “Our system is the most environmentally friendly process for the metallic decoration of closures and caps,” says Tony Denning, president, Tapematic USA. “It has spray on-demand features, a load-lock vacuum chamber, and requires low power consumption, just to name a few benefits,” Denning says. “We offer the most environmentally friendly solution for the coating and metallization of beauty packages,” he adds. 

    Denning says he is seeing the industry move toward utilizing in-line decorating processes for caps and closures. “Our system is 100% an in-line process, offering in-feed material handling, cleaning, pre-treatment, base coating, metallization, top coating, in-line decoration, quality inspection, and automated offloading,” he says.

    Advantages & Advances in Cold Foil Technology

    More brands are creating metallic looks using cold foil decoration, some suppliers say. “Cold foil has the ability to create different effects, depending on the substrate it is applied to. Since it is applied, not stamped, it takes on the look of the substrate and creates striking visuals in foil,” says Eagle Systems’ Manning.

    Eagle Systems is a machine manufacturer that provides equipment to printers. “We have been building foil machinery for over 35 years. Since this is all we build, our knowledge of hot foiling and cold foiling is extensive,” Manning says. 

    Up until 2016, cold foil was only used on coated stock, according to Manning. “Since then, Eagle Systems has created the process to apply cold foil to uncoated stock, which many brands now use,” she explains.

    Eagle Systems created FoilCURE, which is still in the testing stage. “It is a very shiny cold foil,” says Manning. “We often listen to what printers say their customers are looking for and work with them to achieve the desired look,” she adds.

    Recent advances in film and cold foil technology have expanded what is possible for brand managers and designers in the beauty industry, according to Bob Almer, vice president of sales, Americas, and global key accounts, API Group.

    API developed a product called TA cold foil. “It is a metallic technology that offers intricate detailing, which makes it ideal for the small size of most beauty packages,” Almer says. “It is our most advanced cold foil to date and offers pack designers and printers exceptionally fine detail and the capability to cover large solid areas, as well as outstanding over-printability, meaning there is no limit to the range of colors and effects they can produce,” he explains.

    API offers an end-to-end product and service capability across its foils and holographics. “Together with our design knowledge, particularly with the recent launch of our Holonique Boutique service, which showcases the capabilities and effects of our holographic foils, we are helping to make these techniques more accessible to brands,” says Almer.

    Final Tips

    Eagle Systems’ Manning recalls a project for a whitening toothpaste company, and the challenges that arose. “Their cartons were metallized board, overprinted with opaque white,” she says. Since cold foil is placed only where needed, the white of the board was left for printing—or blank, but, it looked gray in certain areas, which was obviously a huge issue. Manning jokes, “When selling ‘white,’ remember to show white.”

    Impress Communications’ Romine says that no matter how tricky metallic substrates can be to use, inks and foils can really add a “wow” factor to a package. Romine advises, “Think about these materials differently than more traditional material and find a great partner to work with, because when a metallic look is properly executed, the reward far outweighs the effort put into development.” 
    Related Searches
    • kits
    • ingredients
    • metallization
    • Packaging
    Suggested For You
    Diamond Packaging Wins Gold Ink Awards Diamond Packaging Wins Gold Ink Awards
    Sleek & Chic, Metals Shine with an Enduring Appeal Sleek & Chic, Metals Shine with an Enduring Appeal
    Sold! World Wide Packaging Sold! World Wide Packaging
    MakeUp in Los Angeles Reports Record Numbers MakeUp in Los Angeles Reports Record Numbers
    Quick-to-Market Packaging Takes Priority Quick-to-Market Packaging Takes Priority
    The Energy Behind Beauty’s New Eco-Emphasis The Energy Behind Beauty’s New Eco-Emphasis
    Virospack Provides Full Custom Pack for Galenic Skincare Virospack Provides Full Custom Pack for Galenic Skincare
    New Bath & Body Line HALLU Debuts at Walmart New Bath & Body Line HALLU Debuts at Walmart
    Tapematic USA to Install Two More PST Lines Tapematic USA to Install Two More PST Lines
    Sold! World Wide Packaging Sold! World Wide Packaging
    Virospack Provides Custom Pack for Galenic Skincare Virospack Provides Custom Pack for Galenic Skincare
    Digital Printing Delivers in Many Ways Digital Printing Delivers in Many Ways
    Virospack Welcomes ELISAVA’s Engineering & Design Students Virospack Welcomes ELISAVA’s Engineering & Design Students
    PDC Brands Named PDC Brands Named 'Supplier of the Year' by Walmart
    What’s New in Nail Trends? What’s New in Nail Trends?

    Related Features

    • Anti-Counterfeit | Cosmetics | Decorative Effects | Package Development | Printing/Decorating | Sustainable Pkg/Practices
      Packaging Decorated to Make a Lasting Impression

      Packaging Decorated to Make a Lasting Impression

      Decorating techniques transform packaging, ensuring that bottles, jars and boxes for makeup, skin care and fragrances ‘pop’—both on shelf and online.
      Marie Redding, Senior Editor 11.30.20

    • Cartons/Boxes | Cosmetics | Eco-friendly | Fragrances | Skin Care/Sun Care | Stock Pkg
      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Packaging innovations focus on sustainable materials, small sizes, and hygienic solutions—as well as visual aesthetics and engineering feats.
      Jamie Matusow, Editor-in-Chief 11.30.20

    • Cosmetics | Low MOQs | Skin Care/Sun Care | Stock Pkg
      Packaging Solutions In Small Quantities

      Packaging Solutions In Small Quantities

      Low minimum order quantity (MOQ) packaging fits the bill for cost-conscious Indie brands and global brands with limited specialty launches.
      Joanna Cosgrove, Contributing Editor 11.04.20


    • Bottles/Jars | Cartons/Boxes | Cosmetics | Eco-friendly | Made in USA | Skin Care/Sun Care | Tubes
      Covid Boosts USA/Canada Cosmetics Packaging Production

      Covid Boosts USA/Canada Cosmetics Packaging Production

      Insights from leading domestic suppliers -- and what the future of beauty packaging may hold.
      Jamie Matusow, Editor-in-Chief 08.31.20

    • Airless | Bottles/Jars | Cosmetics | Droppers | Stock Pkg | Tubes
      Stock Packaging with Style

      Stock Packaging with Style

      Beauty brands of all sizes are reaping the benefits of stock packaging—and creating custom looks on time and under budget.
      Marie Redding, Senior Editor 07.24.20

    • Airless | Applicators | Bottles/Jars | Caps/Closures | Compacts | Cosmetics | Eco-friendly | Eco-friendly | Paper/Board | PCR | Plastics | Skin Care/Sun Care | Stock Pkg | Tubes
      LA Show Review: Talk Centers on Sustainability and CBD

      LA Show Review: Talk Centers on Sustainability and CBD

      Suppliers talk reusable, recyclable, and refillable -- with an emphasis on making things easy for the consumer.
      Jamie Matusow, Editor-in-Chief 05.01.20


    • Caps/Closures | Cosmetics | Decorative Effects | Fragrances | Labels | Lipstick packages | Metal | Package Development | Paper | Printing/Decorating
      Sleek & Chic, Metals Shine with an Enduring Appeal

      Sleek & Chic, Metals Shine with an Enduring Appeal

      Suppliers offer brands innovative ways to use metals and metallics to create luxurious packaging for makeup—and more.
      Marie Redding, Senior Editor 05.01.20

    • Applicators | Cartons/Boxes | Compacts | Cosmetics | Printing | Turnkey
      Packaging in the Fast Lane

      Packaging in the Fast Lane

      Beauty and personal care packaging providers are delivering a variety of at-the-ready products and services to expedite a brand’s path to market.
      Joanna Cosgrove, Contributing Editor 05.01.20

    • Cosmetics
      Clean Beauty, Clean Packaging

      Clean Beauty, Clean Packaging

      A streamlined look and a 'less is more' materials ideology are trending--but there are still ways for brands to customize and define color cosmetics packaging.
      Jamie Matusow, Editor-in-Chief 03.04.20


    • Brushes | Compacts | Cosmetics | Design Capabilities | Lipstick packages | Mascara Containers | Package Development
      Lip Color and Mascara

      Lip Color and Mascara's 'New Norm'

      With help from suppliers, Westman Atelier and other makeup brands are combining functionality with luxuriously stylish—and sustainable—packaging.
      Marie Redding, Senior Editor 02.05.20

    • Cosmetics | Skin Care/Sun Care
      M∙A∙C Cosmetics: Ahead of Its Time

      M∙A∙C Cosmetics: Ahead of Its Time

      Congratulations to MAC Cosmetics —our 2020 Company of the Year: Excellence in Packaging!
      Jamie Matusow, Editor-in-Chief 02.05.20

    • Cosmetics | Fragrances | Glass
      The Trend Toward ‘Glassification’

      The Trend Toward ‘Glassification’

      Due to its many benefits, glass packaging, is on the rise for both fragrance and cosmetics.
      Joanna Cosgrove, Contributing Editor 02.05.20


    • Cosmetics | Decorative Effects | Fragrances | Machinery | Metal | Printing/Decorating | Sustainable Pkg/Practices
      Tapematic USA, Inc.:  A Rich History of Innovation with a Personalized Touch

      Tapematic USA, Inc.: A Rich History of Innovation with a Personalized Touch

      ...
      Joanna Cosgrove, Contributing Editor 12.12.19

    • Cosmetics | Fragrances
      Experts Discuss How ‘Beauty Made in Italy’ Can Compete in America

      Experts Discuss How ‘Beauty Made in Italy’ Can Compete in America

      ...
      Marie Redding, Senior Editor 12.12.19

    • Bottles/Jars | Cosmetics | Decorative Effects | Eco-friendly | Fragrances | Glass | Package Development | Skin Care/Sun Care | Stock Pkg
      Premi SpA:  Delivering Italian Sophistication To the Global Marketplace

      Premi SpA: Delivering Italian Sophistication To the Global Marketplace

      ...
      Joanna Cosgrove, Contributing Editor 12.12.19

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Estée Lauder Companies Updates Supply Chain Leadership
    • Weekly Recap: JLo Beauty Launches, Unilever Partners With Alibaba, Estée Lauder Appoints SVP & More
    • JLo Beauty Launches At Sephora & Amazon
    • Top Beauty Brands In The World—And Most Loved Fragrances
    Breaking News
    • Fitglow Beauty Wins Big at Annual Dirty Thinker’s Choice Awards
    • e.l.f. Cosmetics Unveils Mint Melt Collection
    • Estée Lauder Companies Updates Supply Chain Leadership
    • Weekly Recap: JLo Beauty Launches, Unilever Partners with Alibaba, Estée Lauder Appoints SVP & More
    • Coty Appoints Chief Procurement Officer
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Clinical Evidence Suggests Potential Oral Benefits for Curcumin Extract
    Oleic Acid Possibly Implicated in MS Pathology
    NIH Study Compares Low-Fat, Plant-Based to Low-Carb, Animal-Based Diet
    Coatings World

    Latest Breaking News From Coatings World

    APV Engineered Coatings Reflects on 2020
    LINE-X Launches Dealer Program with International Truck
    BCF CEO to Chair Royal Society of Chemistry Surface Coatings Interest Group
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Alleviant's Transcatheter Tech Obtains Breakthrough Status
    Signia Appoints New President
    At-Home COVID-19 Test Kits Boosts Disease Monitoring Capabilities
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Civica to Build an Essential Medicines Manufacturing Facility in Virginia
    Humanigen, Emergent Enter Covid-19 Partnership
    Samsung Bioepis Opens New Headquarters
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Fitglow Beauty Wins Big at Annual Dirty Thinker’s Choice Awards
    e.l.f. Cosmetics Unveils Mint Melt Collection
    Estée Lauder Companies Updates Supply Chain Leadership
    Happi

    Latest Breaking News From Happi

    Some Good News at Inter Parfums
    Professional Beauty Association Names New Executive Director
    Curcumin's Role in Oral Care
    Ink World

    Latest Breaking News From Ink World

    Paragon Expands Direct Mail Capabilities with Ricoh Pro VC70000
    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    VPF launches deep-freeze adhesive
    ProMach strengthens flexible packaging business
    Gallus planning virtual event for March
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Kimberly-Clark Releases Q4, Full Year Results
    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    First Patient Implanted With NEXXT MATRIXX SA Cervical Turn-Lock System
    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    First Solar Signs Definitive Agreement to Sell US Development Platform to Leeward
    Imec Technology Taking Off to Space
    North American Semiconductor Equipment Industry Posts December 2020 Billings

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login