Jamie Matusow, Editor-in-Chief12.04.17
Ask those in the beauty community what the word “Innovation” means, and you’re likely to get a diverse range of responses, broader than ever before. But with the word holding the cachet that everyone’s looking for, its use continues to captivate. And indeed, there are many valid developments in the beauty world—packaging, products and services—that deserve this crowning descriptor.
Indie brands have taken the concept further, adding distinct stories embodied, envisioned and formulated by their founders. Many of these products, which also appeal to Millennials’ values, tell a sustainability tale and often, an ethically and/or socially charged one as well.
Ultimately, “innovation” in the beauty sector comes down to how suppliers, brands and consumers interpret and broadcast “newness” in everything from formulations to applicators to presentations. While “true innovation” may be difficult to achieve, examples of “creative differentiation” abound.
Innovation’s Interpretations
From a “
Indie brands have taken the concept further, adding distinct stories embodied, envisioned and formulated by their founders. Many of these products, which also appeal to Millennials’ values, tell a sustainability tale and often, an ethically and/or socially charged one as well.
Ultimately, “innovation” in the beauty sector comes down to how suppliers, brands and consumers interpret and broadcast “newness” in everything from formulations to applicators to presentations. While “true innovation” may be difficult to achieve, examples of “creative differentiation” abound.
Innovation’s Interpretations
From a “
Continue reading this story and get 24/7 access to Beauty Packaging for FREE
FREE SUBSCRIPTION
