• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Former L’Oréal Exec Joins Glossier

    Lancôme Reveals New Global Sustainability Program

    First-Ever Skincare Line Focuses on Iron To Prevent Aging

    L’Oréal Reports Jump in Sales for First Quarter of 2021

    Young King Hair Care Launches in Target and Walmart Stores
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Former L’Oréal Exec Joins Glossier

    Lancôme Reveals New Global Sustainability Program

    First-Ever Skincare Line Focuses on Iron To Prevent Aging

    L’Oréal Reports Jump in Sales for First Quarter of 2021

    Young King Hair Care Launches in Target and Walmart Stores
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    P&G

    Coty

    Avon

    Oriflame

    LVMH
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Big Sky Packaging

    Yonwoo/PKG

    APC Packaging

    International Cosmetic Suppliers Ltd.

    3C Inc.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Edition Spéciale by Luxe Pack is Postponed

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    Beauty’s Retail Landscape Integrates with Technology

    Beauty is far from a solely brick and mortar business.

    Beauty’s Retail Landscape Integrates with Technology
    Beauty’s Retail Landscape Integrates with Technology
    Beauty’s Retail Landscape Integrates with Technology
    The author, Elle Morris
    Related CONTENT
    • Sephora's Seashell-Shaped Sponges Look Like Something Else, The Internet Says
    • Announcing the Finalists in the 2018 CEW Beauty Awards
    • Bite’s Astrology Lipsticks Keep Selling Out in Hours
    • Cosmogen Provides Magnetic Brush Set for Sephora
    • Sephora Selects Salesforce
    Elle Morris, CEO, HMS Design04.19.18

    It’s no secret that 2017 was traditional retail’s toughest year yet. Many department stores and big boxes shuttered locations last year; most had to reset and focus on how to balance digital strategy with in-store experiences.

    Then there are the beauty retailers – they are leading the way, constantly evaluating and innovating around the ever-evolving consumer engagements, both on-line and in-store.

    Sephora continues to lead the way with constant innovation. This forward-thinking retailer started Beauty TIP (Teach, Inspire, Play) workshops back in 2015 to leverage in-person beauty learning experiences at flagship stores; to create a community. (See photos above, courtesy of Sephora.)

    The TIP stores have a work table in-store for consumers to work with the Sephora educated beauty consultants and learn application tips, but they also feature iPads to access Sephora Virtual Artist Technology. If consumers seek further inspiration, they can check out The Beauty Board. This large screen is a shoppable gallery of user generated content. Each station includes product, an iPad, Wi-Fi, so Sephora customers can create their own looks and share them in real time.

    Sephora is a true pioneer in deploying new technology online, on mobile and in stores, and knows how to incorporate it across platforms. The retailer has been front and center with chat bots as well as its interactive Virtual Artist augmented reality application.

    The Beauty TIP Workshops stores are now in seven locations across North America; the two Manhattan stores, San Francisco's Powell Street, Boston's Prudential Center, Chicago's Michigan Avenue, Santa Clara's Valley Fair and Toronto's Yorkdale.

    Each of these stores marries Sephora's digital technology and social media thinking WITH brick and mortar. There’s not a war between separate platforms; their smart and seamless integration makes it easy for multiple generations (Z, Millennials, and X’ers) to try and buy with confidence.

    Ulta continues to grow with online sales jumping 63% in the third quarter in 2017. While Ulta owns a distinctive positioning in the beauty space, its more than 1,000 stores present beauty consumers with a combination of product experiences. This distinguishes Ulta from its department store competitors, but the retailer is facing new rivals beyond Sephora. Amazon is working hard to grow in the cosmetics space, and the word is that they have been in talks with high-end beauty retailer Violet Grey.

    Ulta persists in outperforming its peers by attracting Millennials to its stores, growing an enviable e-commerce business, leveraging brand partnerships and launching exciting and innovative product lines. The retailer is strengthening its partnerships with beauty brands like Estee Lauder and MAC Cosmetics across all channels.

    Ulta makes sure to offer their consumers the best of a welcoming brick and mortar environment through a “less intimidating” beauty experience as well as leveraging a fully integrated on-line platform which makes the Ulta consumer truly an “omni platform shopper.”

    We would be shortsighted to view beauty as a solely brick and mortar business. Although in-hand experience and experimentation are critical to building sales in beauty, apps and on-line consultation have enabled beauty consumers to virtually “try” before they buy. Beauty retailers continue to succeed when they innovate and integrate retail with digital experiences for their consumers.
    ABOUT THE AUTHOR 

    With a reputation as a design leadership powerhouse, the fair-skinned, red-headed Ms. Elenita (Elle) Morris leads HMSDesign as CEO.  She draws from her Cuban-American heritage and extensive global travels to help clients understand how beauty and the mindsets of women vary greatly across cultures.  Follow Elle on Twitter. 
    Related Searches
    • design
    • estee lauder
    • sephora
    • mac
    Suggested For You
    Sephora Sephora's Seashell-Shaped Sponges Look Like Something Else, The Internet Says
    Announcing the Finalists in the 2018 CEW Beauty Awards Announcing the Finalists in the 2018 CEW Beauty Awards
    Bite’s Astrology Lipsticks Keep Selling Out in Hours Bite’s Astrology Lipsticks Keep Selling Out in Hours
    Cosmogen Provides Magnetic Brush Set for Sephora Cosmogen Provides Magnetic Brush Set for Sephora
    Sephora Selects Salesforce Sephora Selects Salesforce
    Cultural Resonance with Beauty Consumers Cultural Resonance with Beauty Consumers
    Biossance Expands in Sephora Canada Biossance Expands in Sephora Canada
    Technology & More at Luxe Pack Los Angeles Technology & More at Luxe Pack Los Angeles
    Anticipating Packaging Trends in Lip Color and Mascara Anticipating Packaging Trends in Lip Color and Mascara
    Innovative Cosmetics Packaging: A Look at 2017 Innovative Cosmetics Packaging: A Look at 2017
    21 Stand-Out Gift Sets 21 Stand-Out Gift Sets
    Africa: A New Beauty Frontier Africa: A New Beauty Frontier
    The Onion Breaks This The Onion Breaks This 'News' About Estee Lauder
    Estee Lauder Companies & G-III Re-Sign Fragrance License Estee Lauder Companies & G-III Re-Sign Fragrance License
    Tengram Capital Acquires RéVive from Shiseido Tengram Capital Acquires RéVive from Shiseido

    Related Expert's Opinion

    • Pandemic-Resilient Beauty Segments

      Pandemic-Resilient Beauty Segments

      The beauty industry pivots to meet the unexpected needs of its consumers.
      Elle Morris, Senior Global Consultant at Marks, part of SGS & Co.   03.25.21

    • 5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members

      5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members

      Giving back, community, DIY—and more.
      Deanna Traa, CMO, Bold Commerce 02.12.21

    • E-Commerce Trends Put the Onus on Getting Packaging Right

      E-Commerce Trends Put the Onus on Getting Packaging Right

      Consumer attitudes toward beauty in 2021 reflect the trends that evolved during the pandemic—focusing on optionality, technology and experience.
      Katie Thomas 02.11.21


    • Cosmetics | Health and Beauty | Skin Care/Sun Care
      Growth Ahead for Some Categories in U.S. Prestige Beauty

      Growth Ahead for Some Categories in U.S. Prestige Beauty

      NPD reports promise amid 2020 sales declines; e-commerce fuels a rise.
      Larissa Jensen, NPD’s beauty industry advisor 02.05.21

    • Package Development
      Developing Relationships Through Packaging, Availability & Accessibility

      Developing Relationships Through Packaging, Availability & Accessibility

      Why beauty brands need all three components to be successful in 2021
      Morrishane Collins, head of global distribution, African Pride 02.01.21

    • Ethnic
      Why Major CPGs Are Acquiring Black-Owned Beauty Brands

      Why Major CPGs Are Acquiring Black-Owned Beauty Brands

      African-Americans’ spending power is on the rise—and packaging creativity is high.
      Elle Morris, CEO, SnapDragon 01.25.21


    • Cosmetics
      Do Products Dry Up Before They Reach Consumers?

      Do Products Dry Up Before They Reach Consumers?

      Revuze reveals the top 3 topics driving negative and positive reviews for mascara.
      Alon Ghelber, CMO, Revuze 01.25.21

    • Cosmetics
      Where Beauty Finds Success in 2021

      Where Beauty Finds Success in 2021

      NPD’s Larissa Jensen on which industry markers to keep in mind.
      Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21

    • Package Design & Consumer Expectations, Post-Covid

      Package Design & Consumer Expectations, Post-Covid

      Bryce Rutter, Metaphase Design Group, says hygienic packaging and holistic design will fulfill expectations and engage consumers.
      Jamie Matusow, Editor-in-Chief 12.21.20


    • How to Make Your Beauty Brand Pandemic-Proof

      How to Make Your Beauty Brand Pandemic-Proof

      Start by making the online shopping experience fun.
      Jay Hack, Mira Beauty 12.21.20

    • Skin Care/Sun Care
      Key Issues to Consider When Retailing Skin Care Online

      Key Issues to Consider When Retailing Skin Care Online

      A new skin care report looks at key industry challenges and solutions, as customers and brands move online.
      Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20

    • What Will 2021 Hold for the Beauty Industry?

      What Will 2021 Hold for the Beauty Industry?

      A look at the effects of the pandemic on consumer behaviors -- as well as retailers and brands.
      Elle Morris, CEO, SnapDragon 12.10.20


    • Sample/Travel Sizes
      How Brands Can Survive and Thrive in This New Era of Beauty

      How Brands Can Survive and Thrive in This New Era of Beauty

      Industry response to the crisis has been overwhelmingly positive, but permanent changes lie ahead. Here’s how to best adapt now to the new realities.
      Benjamin Scherpenbergs, Senior Manager at PFS 11.30.20

    • Creating A Unique CBD ‘Global Packaging Language’

      Creating A Unique CBD ‘Global Packaging Language’

      From Beauty to Spirits, how brands can differentiate themselves by communicating the effects of their products.
      Jared Mirsky 10.29.20

    • Resilience: Building a Supply Chain in the ‘New Normal’

      Resilience: Building a Supply Chain in the ‘New Normal’

      Plan now for sufficient stock allocations and informed decisions.
      Charles Benoualid, vice president, R&D for BlueCherry, CGS 10.22.20

    Trending
    • HipDot Launches A Reese's Makeup Collection
    • Ranking The Top 50 Cosmetic Companies
    • Innisfree Accused Of ‘Green Washing’ And ‘Misleading’ With Label
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    Breaking News
    • Former L’Oréal Exec Joins Glossier
    • Lancôme Reveals New Global Sustainability Program
    • First-Ever Skincare Line Focuses on Iron To Prevent Aging
    • L’Oréal Reports Jump in Sales for First Quarter of 2021
    • Young King Hair Care Launches in Target and Walmart Stores
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    AstaReal Astaxanthin Ingredient Receives U.S. Patent Approval
    Study on Kemin’s DailyZz Botanical Blend Uncovers Sleep Quality, Next-Day Performance Benefits
    FDA’s Dr. Cara Welch Opening Speaker at the 9th AHPA Botanical Congress
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    IGL Coatings Announces Partnership in Finland
    Axalta Schedules 1Q 2021 Earnings Conference Call
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Iterative Scopes Announces IBD-Focused Scientific Advisory Board
    Vicarious Surgical, D8 Holdings Corp. Combine Operations in $1.1 Billion Deal
    FDA Grants De Novo Clearance to Medtronic’s GI Genius Model
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bristol Myers Squibb Expands at Cambridge Crossing
    Amgen Completes Five Prime Acquisition
    Sartorius Expands in the UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Former L’Oréal Exec Joins Glossier
    Lancôme Reveals New Global Sustainability Program
    First-Ever Skincare Line Focuses on Iron To Prevent Aging
    Happi

    Latest Breaking News From Happi

    Fragrance Creators Association Celebrates P&G Executive
    Evonik Highlights Solutions for Malodor Reduction
    P&G Emphasizes Small Actions at Home To Be More Sustainable
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI reveals Eugene Singer Award winners at Virtual Spring Summit
    Monadnock Paper Mills joins SGP
    ACTEGA helps converter reach sustainability goals
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Albaad to Add Natural-Based Line in Israel
    First Quality to Discontinue Tampon Operations
    Jessup Installs New Era Coating and Laminating Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    BioMagnetic Sciences Names President and CEO
    Mainstay Medical Launches ReActiv8 in Australia
    Biogennix Rolls Out Agilon Strip Bone Graft
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    LG Display Cuts Down CO2-eq Emissions by 3 Million Tons in 2020
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login